Strategy report · Updated Aug 9, 2026
What's working for @lwlies on Instagram.
Little White Lies
72.9K followers · 27 posts
“Passionate about movies since 2005”
Engagement rate
2.02%
Per post, last 90 days
Posts per week
2.0
Niche avg 4.0
Average likes
1.5K
16 avg comments
Post mix
Last 90 days · 27 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 50.69% engagedThe first trailer for Grant Gee’s prizewinning Everybody Digs Bill Evans – Anders Danielsen Lie is phenomenal as the tragic jazz pianist. The film hits UK cinemas on 11 September, 2026. @modernfilmsent @wearebreakout @mistersmithent
reel 0.87% engagedPresenting the new print edition of Little White Lies: a deep dive into the past, present, and future of Hollywood, on shelves from 20 June. Available to order now – head to our online shop to pick up a single copy or subscribe (🔗 in bio) On the cover: @nickillustratesthings draws on the ephemeral and tactile qualities of vintage design and pop culture for this retrofuturistic spinning wheel of doom Inside: @billiejdporter chronicles her dark march down Hollywood Boulevard; @christinanewland_ profiles three fallen female actors from across the span of Hollywood picture-making; @somebadideas on whether there are any reasons to be cheerful in modern Hollywood; @frazbelina looks into her crystal ball and ponders the future of the small screen; @lei_lala_latif speaks to location scout extraordinaire, Lori Balton, about her globe-trotting craft; Natalie Marlin sits down with master of mayhem Johnny Knoxville; @jenkzjenkz chats to Hollywood legend Joe Dante about the new restoration of Innerspace Plus: Interviews with John Waters, Ben Rivers, Robin Campillo, Karim Aïnouz and Sophy Romvari, 19 reviews, 8 capsules for home entertainment releases, missives from Cannes and IndieLisboa, and a tribute to the queer landmark Pink Narcissus Featuring illustrations from @ariadnasysoeva, @grahamartwork, @yuchingchiu.illustration, @stephanie_sergeant, @kissthedevil & @hazeymase And words by @marinamels, @metataphysica, @thethirdhan, @mskmclaughlin88, @kaeahsen, @lucypeetas, @yasmine_kandil, @the.southern.pansy, @jslaterwilliams, @lillcrawf, Louis Spong, @em_maskell, @jennamahale & @mattlloydturner Art direction by @boglio_boglio
carousel 0.84% engagedIntroducing the all-new Club LWLies 🩵 As an independent film magazine operating in a volatile media landscape, it often feels like the odds are stacked against us. This is why, to keep celebrating the craft of film, we have to rely on the support of our members. The emphasis with Club LWLies is on forging a closer connection with our readers. We’re always thinking of all the possible ways we can improve our members’ experience. So it’s out with the hierarchy of gold, silver and bronze tiers and in with film gauges, polished off with a fresh new look that better reflects the creative direction of our print editions. Bronze is now 16mm; Silver is now 35mm; Gold is now 70mm. Join the club, safeguard our future and pick up rewards along the way! Find out more at lwlies.com/membership (🔗 in our bio)
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.0 posts/week
Niche benchmark · 4.0/week
Best days
Thursday · Monday · Tuesday
Best hours
12-2pm · 6-8pm · 9-11am
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
In celebration of [name]’s [age]th birthday. [film list]. What’s your [question]?
Used 4×
In celebration of Willem Dafoe’s 71st birthday. Kinds of Kindness (2024) Wild at Heart (1990)... What’s your favourite performance?
In celebration of Greta Gerwig’s 43rd birthday. Lady Bird (2017) Hannah Takes the Stairs (2007)... What’s on your watchlist?
In celebration of Wong Kar-wai’s 68th birthday. Chungking Express (1974) Fallen Angels (1995)... What’s on your watchlist?
🔗 Read [title]: [topic] on lwlies.com ✍️ @author
Used 12×The first trailer for [film] – [actor] is phenomenal.
Used 1×Unlock signature hooks
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Post 9’s reel trailer hit 36k likes, proving hype videos are the strongest growth lever for @lwlies amid 2 posts/week low cadence. Film magazine niche thrives on visuals teasing exclusives, yet carousels dominate 90% of feed. Birthday tributes like posts 8,10,15 consistently draw comments, fostering community on 72k followers. Pivot to reels unlocks scale. Leakiest gap is infrequency; rivals post 4x more. Club promo post 2 at 609 likes shows membership hooks convert, but need bolder calls. Blend pillars with questions to boost dwell time 2x.
Working
5- Trailer reels explode engagement at 36k likes.
- Birthday film lists generate steady comments.
- Review links position as indie film authority.
- Print issue teases like post 5 hit 623 likes.
- Author credits build writer followings.
Risks
5- Shift 20% carousels to reels for algorithm favor.
- Ramp cadence from 2 to 4 posts weekly.
- Add CTAs beyond bio links in every caption.
- Vary hooks beyond birthdays for broader appeal.
- Measure site traffic from top posts.
Ship next
5- Post 4x weekly on Thursdays using birthday tribute hooks.
- Double reel output like post 9 for trailer hype.
- Test UGC reposts of fan film lists weekly.
- Launch Club LWLies series with member spotlights.
- A-B test post times in best hours for 2 weeks.
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