Strategy report · Updated Aug 9, 2026
What's working for @anniegirardyay on Instagram.
Annie Girard
2.5K followers · 30 posts
“glam goblin making beauty from chaos ✨ storyteller and filmmaker comedy • community • color Matty’s new game: http://Superfreeplay.com”
Engagement rate
1.18%
Per post, last 90 days
Posts per week
0.2
Niche avg 3.0
Average likes
13
17 avg comments
Post mix
Last 90 days · 30 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 11.66% engagedStill glowing from @1inthechamberfilm’s world premiere. Thank you @etheriafn @honeycuttheidi @pippsta42 @horrorpgh for including us in an amazing line up of top notch films and treating us like royalty. Thank you @beccaflinnwhite for sharing the celebration and opening my eyes to how rad Kansas City is (so rad). Thank you @sofieroses @indieabby88 @seantemplefilm @homebody.sarah for talking films and being smart. Thank you @axelle_carolyn and @breagrant for being beacons of inspiration and for waiting for me in the airport and thank you @mickgarrispm for the ice cream and kindness. Thank you @thatswright24 and our cast and crew for creating this badass film together, you were missed. And thank you Doris for the vintage fancy 80s business lady lewk.
carousel 3.82% engagedAmazed and inspired and not JUST because Matty won 🥰 😉 It was a gift being surrounded by brilliant creators using their art to bring hope, compassion, and positivity to the world when we need it so hard. Thank you @movieguide (and its friggin 80 million subscribers!) for the lovely evening. Thank you @chimesgingerchews @naturenates @communitycoffee @ancientcrunch @tedbaehr for the treats aka breakfast and @tedbaehr for your uplifting candor. Feeling grateful for so much including my fancy glitter purse that totally outs my age—having to explain what it meant to a Gen Z while making sure my Spanx weren’t showing while responsibly chitchatting in my old club stomping grounds made me feel like a glamorous grownup lucky lady. ✨✨✨
carousel 2.71% engagedLove this badass babe @anniegirardyay ✨ Celebrating the hilarious action comedy @1inthechamberfilm @rocktheshortsfilmfest
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.2 posts/week
Niche benchmark · 3.0/week
Best days
Friday · Saturday · Monday
Best hours
6-8pm · 9am-12pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Thank you [tags/events] for [gratitude/list].
Used 12×
Thank you @etheriafn @honeycuttheidi @pippsta42 @horrorpgh for including us in an amazing line up of top notch films and treating us like royalty.
Thank you @movieguide (and its friggin 80 million subscribers!) for the lovely evening.
Thank you for having us @lashortsfest! @thatswright24 @maryelizabethellis @1inthechamberfilm
[Myth] isn’t [easy]. It’s [hard truth] because [reason].
Used 4×
LA isn’t hard because it’s glamorous. It’s hard because it takes work to stay.
The cavalry isn’t coming. Not as a parent. Not as a creative.
Blown away/[amazed] [positive emotion] for [event/person].
Used 7×
Blown away. I’ve learned so much and am overflowing with gratitude to the universe for connecting us.
Blown away, inspired, and silly giddy for everyone to see this movie.
Amazed and inspired and not JUST because Matty won 🥰
Holy crap/[funny exclamation]! [self-deprecating twist].
Used 2×
Holy crap the Internet is wild! Jk I’m doing research for the script.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Ramp to 3 posts/week immediately: your 0.2 posts/week cadence is the biggest growth killer for 2513 followers in indie film. Post [9]'s 234 likes and 59 comments prove festival promo carousels explode when shared. Film pillars dominate 35% of high-engagement feed, yet sparsity starves the algorithm of momentum. Lean into gratitude hooks that rack up tags and replies across 12 uses in top posts like [6] with 97 comments. Personal family shares warm up the audience but dilute focus. Prioritize consistency over perfection to 10x visibility. UGC at 5% is fine; original voice shines. Double down on Fridays/Saturdays for proven peaks.
Working
5- Gratitude tag lists drive massive comments, e.g. [9] 59.
- Motivational reels like [0],[7] earn steady likes.
- Festival pillars pull highest engagement at 35% share.
- Family authenticity boosts loyalty via comments.
- Collab recaps spread via tags effectively.
Risks
5- Fix low cadence from 0.2 to 3 posts weekly.
- Reduce random personal dumps diluting film focus.
- Shorten some caption rambles past 200 words.
- Add clear CTAs like 'link in bio' to more promos.
- Limit untagged life updates to 20% of feed.
Ship next
5- Post 3x/week starting with film pillar carousels on Fridays.
- Batch 5 motivational reels using hook #1 for quick wins.
- Tag 10+ collaborators per promo post to boost reach.
- Test best hours 6-8pm with Stories linking to feed.
- Track engagement on new cadence after 4 weeks.
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