Strategy report · Updated Aug 28, 2026
What's working for @julien.opal on Instagram.
Julien Mathieu
242K followers · 70 posts
“Grand curieux Je suis passionné par notre époque et ses défis 🌍 📥 Me contacter : opal@intello.co 📸 Mes docus sur Youtube 👇”
Engagement rate
10.21%
Per post, last 90 days
Posts per week
0.5
Niche avg 3.0
Average likes
24.5K
218 avg comments
Post mix
Last 90 days · 70 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 117.90% engagedLa face cachée de la côte espagnole 😶🌫️ #info #actu #géographie #environnement #politique Crédits vidéos : Ailleurs - Reportage Voyage : Andalousie, la face cachée des usines à légumes européennes / Artlist
reel 39.10% engagedQuand Internet vient sauver ton île 🏝️#info #actu #science #tech #geographie #histoire
reel 33.45% engagedL’incroyable citadelle de Kowloon 🇭🇰 #info #actu #géographie #géopolitique #politique #culture #chine #architecture #histoire #insolite Crédits vidéos : South China Morning Post, Bloodsport, Neo
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.5 posts/week
Niche benchmark · 3.0/week
Best days
Tuesday · Wednesday · Monday
Best hours
9-11am · 7-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
La [shocking feature] de [place] [emoji]
Used 6×
La face cachée de la côte espagnole 😶🌫️
Le lourd secret de la mer d'Aral ☣️
La configuration de Manhattan est bizarre 🤨
L’[extreme adj] [place/thing] [emoji]
Used 8×
Un bâtiment unique au monde ! 🤩
L’incroyable citadelle de Kowloon 🇭🇰
L'incroyable citadelle de Kowloon 🌇
Quand [dramatic event] [emoji]
Used 5×
Quand tu filmes sans faire exprès l’un des plus grands tournants de l’histoire de ton pays 💥
Quand Internet vient sauver ton île 🏝️
Quand ton pays s’effondre au mauvais moment 🫣
Le/la [extreme] [thing] ? [emoji]
Used 4×
Le pire voisin du monde ? 💀
La nouvelle Atlantide ? 🏝️
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Post 12's 282,093 likes proves geographic secrets are the growth engine, crushing averages by 10x with provocative hooks and stark visuals. Replicate this pillar across 40% of content to spike engagement, as seen in posts 16 and 29 exceeding 16k likes. Low cadence starves the algorithm despite proven viral potential in geopolitics and oddities. Biggest leak: 0.5 posts/week leaves followers unserved and reach throttled. Prioritize consistency while amplifying mystery-driven reels that dominate 90% of top performers. This shifts from sporadic hits to sustained compounding.
Working
5- Mystery hooks in posts 12, 18 drive **3k+ comments**.
- Geo-political reels average **20k+ likes** on hits.
- Consistent hashtags boost discoverability.
- Credits build trust without diluting originality.
- Emojis amplify click-through on titles.
Risks
5- Boost posting cadence from 0.5 to 3 per week.
- Reduce promo posts like 14 that underperform.
- Diversify beyond reels with more carousels like 28.
- Shorten captions under hooks for faster reads.
- Fix date gaps longer than 2 weeks.
Ship next
5- Scale geographic oddities pillar to 40% of posts with new credits.
- Test posting 3x weekly on Tuesdays at 9-11am.
- Repurpose top hooks from posts 12 and 16 into series.
- Audit visuals for higher production like post 29.
- Collaborate on 1 geo-themed sponsored post monthly.
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