Strategy report · Updated Aug 28, 2026
What's working for @_east.coaster_ on Instagram.
EAST COASTER
2.3K followers · 74 posts
“Content Creator📍Tasmania 〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️ Visual tales of the beautiful people, businesses & places Lutruwita & East Coast”
Engagement rate
1.52%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
33
2 avg comments
Post mix
Last 90 days · 74 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 6.59% engaged@devilscornerwine it’s the dreamiest pitstop on a East Coast Road trip imaginable, grab a plate of local oysters, crisp East Coast white, a beanbag & watch Mother Nature do her thing. @eastcoasttasmania #EastCoastTasmania #Tasmania #TasmaniaTravel #DiscoverTasmania #TasmaniaAustralia
reel 5.97% engagedThe spellbinding views of Lake St Clair captured from Tasmania’s most magical stay @pumphousepoint
carousel 5.01% engagedDid you know in 1772: French explorer Marion du Fresne landed on Tasmania’s East Coast? And did you know that you can get some of the most magnefic croissants and Parisian pastries in Swansea!? @dalilas_patisserie #TasmaniaTravel #EastCoastTas #Tasmanianbakery #TasmanianProduce #swanseatasmania
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Wednesday · Saturday · Sunday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
The most [adj] [place/feature]
Used 4×
The spellbinding views of Lake St Clair captured from Tasmania’s most magical stay
The most magical setting and views vines, wines, birds, Botanicals.
The most beautifully lonely Stone fisherman‘s cottage at Kelvedon Beach
@[place] [praise/rec]
Used 8×
@devilscornerwine it’s the dreamiest pitstop on a East Coast Road trip
@birdinhandtasmania & @botanicalgardenstas
@freycinetmarinefarm thank you so much.
When an eastcoaster [does X]
Used 3×
Did you know in 1772: French explorer Marion du Fresne landed on Tasmania’s East Coast?
When an east coaster goes north.
When an Eastcoaster goes to town.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Carousels and reels of wine spots and stays crush with 100+ likes, like post 9 (148 likes) at Devils Corner and post 2 (135 likes) at Lake St Clair. This East Coast Tasmania niche thrives on vivid local endorsements, but 2.3 posts/week starves the algorithm amid 2277 followers. Peaks prove nature and food pillars drive 80% top engagement; replicate ruthlessly. Inconsistent low-effort tags leak reach, with 20+ posts under 5 likes. Benchmark 5 posts/week unlocks steady growth. Prioritize Wed-Sun mornings for sunrises.
Working
5- High-detail carousels hit 110+ likes (post 21).
- Reels evoke emotion for comments (post 28, 6 com).
- Superlative hooks lift engagement (posts 2,6,9).
- Stay tags convert with bio links (post 28).
- Wine pillar consistent 40-148 likes.
Risks
5- Boost cadence from 2.3 to 5 posts weekly.
- Ditch solo tags under 10 likes like posts 4,13.
- Shorten truncated captions like post 3.
- Vary beyond August Tasmania focus.
- Cut generic dreams like post 29.
Ship next
5- Schedule 5 posts/week focusing on stays and wines.
- Double reels with nature hooks for quick views.
- Tag 3-5 spots per carousel to boost shares.
- Test sunrise posts Wed-Sat 7-9am.
- Add bio links to every stay post.
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