Strategy report · Updated Aug 27, 2026
What's working for @jessianderson on Instagram.
Jessi Anderson | Building in Public
10K followers · 2.2K posts
“Co-founder @hey.harvi | Your personal social concierge Documenting the build in public Thrifting & traveling my way through it all”
Engagement rate
11.79%
Per post, last 90 days
Posts per week
2.2
Niche avg 5.0
Average likes
1K
176 avg comments
Post mix
Last 90 days · 2,155 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 151.78% engagedDolly Parton has been my idol from the very beginning. and lately, building my own thing, she’s meant even more to me. because she wasn’t just the talent. she owned her catalog. she built a theme park. she was a fashion ICON. she made decisions everyone questioned and turned out to be right about almost all of them. she did it while people were busy talking about her hair, and she never once pretended to be a version of herself that would have been easier for other people. And she stayed kind through all of it that’s the part i keep thinking about right now. you can be that strong and that successful and still be that good to people. What a life. What a woman. 🦋 Rest in peace. My forever icon.
reel 52.56% engagedIf you’re looking for the best vintage shops in London, here’s exactly where we went ⬇️ Vintage shopping in Notting Hill & Portobello Road: - Monsoon Vintage, Notting hill @monsoon_vintage - Fight for Sight, Notting hill @fightforsightshops - Pepper Tree, Notting hill @peppertreelondon - Portobello Green Market @portobellogreenmarket - Devils on Horseback Vintage, Portobello Green Market @devilsonhorsebackvintage - Come Theroux, Portobello Green Market @cometheroux If you’re thrifting, vintage shopping, or secondhand shopping in London, Notting Hill and Portobello Road are 10/10
carousel 51.69% engagedEveryone says Florida doesn’t have good vintage/thrift stores…. I BEG to differ. You just have to know where to go and know the difference before you walk in. My top 5, tagged above. These are the ones I actually shop at, not a list I pulled off Google. Follow and comment ‘South Florida’ and ill send you my FULL thrift & vintage store list
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 03
Personal Inspiration
15.00%Inspirational carousels on idols like Dolly Parton or business mindset. Emotional stories resonate deeply for motivation.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 5.0/week
Best days
Tuesday · Saturday · Friday
Best hours
6-8pm · 10am-12pm · 2-4pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Comment “[X]” and I’ll send you [Y]
Used 2×
Comment “Claude” and I’ll send you the exact prompt everyone kept telling me to post more
Follow and comment ‘South Florida’ and ill send you my FULL thrift & vintage store list
Vintage [shop/event] shoutouts and stories
Used 8×
I started posting my vintage shopping adventures just for shits & giggles this year and now look
Y’all know I’m obsessed with @trashevintage in Palm Beach, but they just opened a brand new
So happy I was able to checkout @assemblyvintageco pop up today in Delray!!!
Building @hey.harvi updates
Used 4×
10,000 followers OMG!!!!! not a vanity number. a distribution strategy. i’m building @hey.harvi
Building @hey.harvi with my bro>>
We are SO EXCITED for this one. @jessianderson is the co-founder of @hey.harvi
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Vintage thrift content is the engagement engine, driving post 5's 2645 likes and post 1's 5153 likes through actionable local lists that prompt saves and shares. Pairing this with Harvi build updates like post 0's 2009 comments from comment hooks has fueled 10k follower milestone via organic distribution. Yet at 2.2 posts/week, growth stalls despite proven formats. Lean harder into these pillars to hit 20k followers pre-launch. Scale comment-gated carousels and inspirational narratives to convert lurkers, while events keep the feed dynamic.
Working
5- Thrift lists with comment hooks explode engagement, post 5 at 2645 likes/2524 comments.
- Inspo carousels like post 3 hit 15140 likes via storytelling.
- Harvi updates build loyalty, post 10 celebrates 10k followers.
- Event shoutouts connect community, post 4 strong despite lower likes.
- Consistent vintage theme across 45% of feed retains niche audience.
Risks
5- Boost cadence from 2.2 to 5 posts/week for consistent momentum.
- Vary reel content beyond quick clips to match carousel depth.
- Reduce low-engagement personal reels without hooks.
- Refine bio and highlights to emphasize Harvi launch.
- Limit promo tags to 3-4 per post to avoid clutter.
Ship next
5- Post 2x/week vintage thrift lists with comment hooks like post 5.
- Run weekly Harvi waitlist drives via stories and carousels.
- Schedule Tuesdays and Saturdays in 6-8pm window for max reach.
- Test 1 inspirational story post per week modeled on post 3.
- Analyze top posts for reel audio trends and replicate.
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