Strategy report · Updated Aug 28, 2026
What's working for @jaimekimmy on Instagram.
Jaime Kim
3.5K followers · 129 posts
“☀️illustrator & storymaker 📍charlotte,nc📍korea 🔸rep: painted words”
Engagement rate
0.21%
Per post, last 90 days
Posts per week
0.0
Niche avg 4.0
Average likes
3
4 avg comments
Post mix
Last 90 days · 129 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 0.52% engagedShy Robin and the First Day of School is out today💖Happy book birthday to this little hippo✨ . . . #illustration #kidlitart #picturebook #art #doodle #일러스트 #동화일러스트 #동화책일러스트 #イラスト#kidlitillos #childrenbook #shyrobin #digitalart
carousel 0.49% engagedBack home for something special🇰🇷 노트폴리오에서 재미있는 클래스를 기획해 주셔서 한국에서 특강을 하게 되었습니다. 이런 자리는 제 성격상 흔치 않을 것 같아서 이번 기회에 그동안의 경험을 최대한 나눠보려고 합니다. 관심 있으신 분들은 노트폴리오나 저에게 문의해주세요😊 . . . #그림책수업 #일러스트레이션 #그림책 #그림책일러스트
carousel 0.46% engagedHappy Book Birthday to Birthday Soup🥣🎉🎂
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.0 posts/week
Niche benchmark · 4.0/week
Best days
Tuesday · Thursday · Saturday
Best hours
8-10am · 5-7pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Happy Book Birthday [emoji]
Used 6×
Happy Book Birthday to The Goblin Twins Too Hard to Scare! 🧡💙
Happy Book Birthday to Birthday Soup🥣🎉🎂
Shy Robin and the First Day of School is out today💖Happy book birthday to this little hippo✨
[Scene] [emoji season]
Used 12×
Snowy Day ☃️❄️
Caught something warm 붕어빵 먹자🎄💛
🌳☀️🍃
#협찬 [product] [usage]
Used 4×
#협찬 #화방넷 #알파 A very green May in Korea🌱🌳🍃
#협찬 #화방넷 Happy Holidays! 🚗🎄🎁
#협찬 #화방넷 Had a blast doodling with STAEDTLER pencils💙✏️
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Ramp posting to 4/week immediately; this illustrator's carousel art consistently earns 3 likes across 30 posts but zero recent cadence has stalled growth at 3482 followers. Book birthday hooks like post 28 (15 comments) prove strongest for engagement, outpacing doodles by 3x. Seasonal pieces fill feed reliably but lack frequency to build momentum. Inactivity is the biggest leak; sporadic drops since 2023 killed algorithm favor. Lean into proven pillars like launches (20% share) and sponsorships for quick wins, blending with doodles to hit benchmark. High-comment posts 4 (14c) and 21 (13c) show promo power.
Working
5- Book announcements drive comments up to 15 (post 28).
- Seasonal emojis boost relatability in 25% of feed.
- Sponsored reviews add credibility with details.
- Doodles sustain casual engagement.
- Consistent carousel format across pillars.
Risks
5- Cadence dropped to 0 posts/week; inconsistent timing hurts reach.
- Over-rely on carousels; test reels beyond post 0.
- Captions too hashtag-heavy; shorten for readability.
- Low variety in hooks beyond holidays.
- No calls to action in most posts.
Ship next
5- Post 4x weekly mixing pillars, starting with book teases.
- Revive sponsored collabs for supply reviews like post 22.
- Run Stories polls on next sketch themes.
- Target Tuesdays/Thursdays at 8-10am.
- Track comments on book posts to refine hooks.
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