Strategy report · Updated Aug 28, 2026
What's working for @crazymountain on Instagram.
Crazy Mountain
30K followers · 80 posts
“Non-alc brew from George Clooney, Rande Gerber, and Mike Meldman. Find us @gopuff @totalwine @bevmo_co and more. Live Wide Open.”
Engagement rate
163.16%
Per post, last 90 days
Posts per week
2.2
Niche avg 4.0
Average likes
48.5K
422 avg comments
Post mix
Last 90 days · 80 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 4848.26% engagedOn the road again
reel 27.99% engagedGIVEAWAY: Here’s $5,000. Show us your Crazy Mountain. That trip, that idea, that once-in-a-lifetime plan you’ve been thinking about. Winning is easy. Here’s how: 🏔️ Like this post and make sure you’re following @crazymountain. 🏔️ Tag a friend (1 tag = 1 entry, up to 10 entries). 🏔️ Bonus Entry: Tell us what your “Crazy Mountain” is in the comments. Live Wide Open. This giveaway is not affiliated with Meta. No purchase necessary. Contest open to USA residents 21+ in age through September 7th, 2026 at 11:59pm. The winner will be contacted by our verified accounts only. Full terms and conditions are in our bio.
reel 8.26% engagedDad’s day off
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 4.0/week
Best days
Friday · Thursday · Sunday
Best hours
6-8pm · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Live Wide Open [context]
Used 3×
Live Wide Open
In pursuit of LWO
Live Wide Open. This giveaway...
[X]'s Crazy Mountain
Used 2×
This is Callie’s Crazy Mountain
Everyone has their version of Crazy Mountain
GIVEAWAY/Promo [prize]
Used 2×-
GIVEAWAY: Here’s $5,000. Show us your Crazy Mountain...
Your order might get cooler. We’re hiding crazy cool YETIs...
[Day/Activity] hook
Used 3×
On the road again
Dad’s day off
Friday flow
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Reel #0 detonated with 1.45M likes, proving adventure content's viral power for @crazymountain amid 30k followers. Yet 2.2 posts/week cadence leaks growth, as 95% posts stall at 3 likes while outliers like post 13's 8.4k comments show promo spikes. Live Wide Open pillars dominate, but inconsistent formats dilute momentum. Reels outperform images 400k-fold; giveaways convert tags to engagement. Scale high-comment carousels (post 13,14) into weekly hooks. UGC at 10% hints at untapped advocacy—amplify to own the niche. Frequency fix unlocks algorithm favor for sustained climbs.
Working
5- Reels explode reach, post 0 hits 1.45M likes.
- Giveaways generate 8k+ comments on post 13.
- Live Wide Open phrasing recurs in top posts.
- Event carousels sustain 20-30 comments steadily.
- Short bold captions pair well with lifestyle visuals.
Risks
5- Cadence stuck at 2.2 posts per week limits visibility.
- Bulk of posts earn just 3 likes due to image overreliance.
- Inconsistent timing misses peak engagement windows.
- Low UGC share underutilizes fan content potential.
- Few hooks beyond promos reduce caption repeatability.
Ship next
5- Ramp up reels weekly using post 0 and 25 styles.
- Launch one giveaway monthly like post 13 format.
- Post on Fridays and Thursdays in 6-8pm windows.
- Test UGC calls in every promo caption.
- Audit top reels for music and effects replication.
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