Strategy report · Updated Aug 17, 2026
What's working for @getpalma on Instagram.
Palma | بالما
405.4K followers · 673 posts
“North African. Born in Cairo, 2016. 📍 Cairo . Casablanca . Barcelona Everyday Living🌴.”
Engagement rate
0.16%
Per post, last 90 days
Posts per week
2.1
Niche avg 5.0
Average likes
630
12 avg comments
Post mix
Last 90 days · 673 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 1.05% engagedYES, WE GOT ROBBED. But we have a bigger mystery to solve: How did he get through that hole?
reel 0.72% engagedThis is PALMA🇪🇬 A North African woman born in Egypt, rooted in 2016. From the Mediterranean.. to the world.
carousel 0.29% engagedSome inspirations arrive quietly🐫 Our jewelry collection is live now.
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.1 posts/week
Niche benchmark · 5.0/week
Best days
Friday · Sunday · Monday
Best hours
6-8pm · 12-2pm · 9-11am
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Salt on skin [tease/call].
Used 6×
SALT ON SKIN. Dropping tomorrow!
Salt on Skin is now available in stores and online!
Sun on the face, salt on the skin.
Made for/in [experience/place].
Used 2×
Made for days that end with salt on your skin.
Made in Cairo, placed in Barcelona.
[Sense/action] the [experience].
Used 4×
Mornings you can taste.
Wear the feeling. Live the season.
[Bold drama]. [Twist].
Used 1×
YES, WE GOT ROBBED. But we have a bigger mystery to solve:
[Designs/moment] [lived/captured].
Used 3×
Some designs are meant to be lived in.
straight from the camera roll
Unlock signature hooks
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana05
Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Post 29's robbery mystery reel hit 4,148 likes and 105 comments, proving bold storytelling trumps standard lifestyle shots. 2.1 posts/week cadence leaks growth potential, while Salt on Skin pillar (30% of feed) reuses hooks effectively across 6 posts for recall. Origin tale in post 3 (2,840 likes) shows heritage resonates deeply in this Egyptian-rooted brand. Scale viral levers to match benchmark 5 posts/week for steady climbs. Carousel dominance works but reels like 29 spike harder; blend formats. Collabs in posts 1 and 7 add credibility without high UGC reliance.
Working
5- Viral hooks in post 29 drive massive spikes.
- Salt on Skin repetition builds brand recall.
- Heritage posts like 3 sustain long-term likes.
- Event teasers engage local Barcelona crowd.
- Short poetic captions pair well with visuals.
Risks
5- Boost cadence from 2.1 to 5 posts per week.
- Diversify beyond carousels with more high-engagement reels.
- Add calls to action in 80% of captions.
- Reduce vague captions; tie to products more.
- Schedule consistently on best days.
Ship next
5- Launch weekly Salt on Skin reels with new hooks.
- Schedule 5 posts/week targeting Fridays and Sundays.
- Tag more UGC creators like post 1 for shares.
- Test 2 workshop events per month.
- Analyze reel vs carousel performance.
Unlock the full strategy
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana