Strategy report · Updated Aug 25, 2026
What's working for @flameuniversity on Instagram.
FLAME University
28K followers · 3.9K posts
“An academic institution anchored in Liberal Education. 𝐀𝐩𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐎𝐩𝐞𝐧 𝐟𝐨𝐫 𝐀𝐘 𝟐𝟎𝟐𝟔-𝟐𝟕 𝐔𝐧𝐝𝐞𝐫𝐠𝐫𝐚𝐝𝐮𝐚𝐭𝐞 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬 | 𝐏𝐨𝐬𝐭𝐠𝐫𝐚𝐝𝐮𝐚𝐭𝐞 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬”
Engagement rate
1.11%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
307
5 avg comments
Post mix
Last 90 days · 3,899 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 3.36% engagedAs our incoming Postgraduate Students begin their journey at FLAME University, they bring with them aspirations, ambition, and the unwavering support of their families. Years of belief, encouragement, and trust have shaped the path to this important milestone. Today, we celebrate not only the students stepping into this new beginning, but also the families who have stood beside them every step of the way. To the incoming postgraduate class, welcome to FLAME University.
carousel 3.32% engagedWe are excited to welcome our incoming Postgraduate Students to FLAME University as they begin a new chapter of learning, exploration, and discovery. This marks the beginning of a journey shaped by rigorous academics, interdisciplinary thinking, meaningful conversations, and experiences that extend beyond the classroom. Students will engage with diverse perspectives, build lasting connections, and grow with a vibrant academic community. Swipe through to catch some of the memorable moments of our incoming students’ first days on campus. #FLAMEUniversity #Welcome2026 #PostgraduateLife #LifeAtFLAME #OrientationWeek
carousel 3.27% engagedThe Oath-taking Ceremony at FLAME University marks a meaningful moment as our incoming students come together to affirm their commitment to curiosity, integrity, and opportunities as they begin their academic journey. As they step into the years ahead, this shared promise becomes part of a journey filled with questions to explore, perspectives to discover, and experiences that will shape who they become. #FLAMEUniversity #OathTakingCeremony #IncomingClass #LifeAtFLAME #NewBeginnings
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Tuesday · Friday · Saturday
Best hours
9-11am · 5-7pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
As our incoming [group] begin their journey at FLAME University
Used 5×
As our incoming Postgraduate Students begin their journey at FLAME University, they bring with them aspirations, ambition, and the unwavering support of their families.
Every new chapter carries the hopes, choices, and experiences that brought us to this moment. As our incoming undergraduate students arrive at FLAME University,
A new chapter begins with questions, possibilities, and the freedom to discover where they lead. As our incoming undergraduate students begin their journey at FLAME University,
FLAME [Alumna/Faculty] [published/presented their research]
Used 9×
FLAME Alumna Gayatri Batra, along with Prof. Pawel Atroszko and Prof. Gayatri Kotbagi, both Faculty of Psychology at FLAME University, published their research
FLAME Alumna Gayatri Kovvuri, along with Prof. Garima Rajan (@dr.garimarajan), Faculty of Psychology at FLAME University, presented their research paper,
FLAME Alumnae Aarya Dedhia and Muskan Shah, along with Prof. Moitrayee Das, Faculty of Psychology at FLAME University, have published the book chapter
FLAME University and [partner] [hosting/event]
Used 7×
FLAME University and WageIndicator are jointly hosting the 2nd International Conference: Work, Wages and Workforce 2026,
FLAME University and WageIndicator are jointly hosting the 2nd International Conference: Work, Wages and Workforce 2026,
FLAME University and Copenhagen Institute of Interaction Design (CIID) Pop-Up School 2026 concluded with the Lightning Talks,
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Student onboarding reels and carousels power engagement, with post 11 (931 likes), post 7 (913 likes), and post 6 (904 likes) proving aspirational journeys resonate deeply for a 28k follower base. This pillar at 28% of feed delivers 10x likes over research images, tapping curiosity and belonging without overt sales. Holiday visuals amplify this formula effectively. 2.3 posts/week starves the algorithm, leaking momentum as top content clusters in August. Achievements (30%) average under 100 likes despite repetition, signaling format fatigue. Ramp cadence to 5/week anchored in Tuesday-Friday-Saturday windows, blending 40% welcomes with dynamic UGC to sustain growth.
Working
5- Student journey reels spike likes above 800 like post 11.
- Carousel welcomes draw comments up to 20 on post 7.
- Holiday carousels like post 6 hit broad 904 likes.
- Campus reels post 10 engage on visuals.
- Achievement clusters build credibility steadily.
Risks
5- Shift low-engagement images to carousels or reels.
- Reduce repetitive conference plugs varying partners.
- Boost comments on high-like posts with questions.
- Incorporate more UGC from tagged students.
- Diversify hooks beyond fixed phrases.
Ship next
5- Ramp to 5 posts/week focusing on student reels Tuesdays, Fridays, Saturdays.
- Convert 20% research posts to carousels with visuals.
- Tag more students for UGC in orientation content.
- Test hooks like journey narratives on achievements.
- Audit reel performance for optimal hours.
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