@donttellgrandmaa Instagram analysis · Engagement, top posts & strategy · Postana
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Strategy report · Updated Aug 26, 2026

What's working for @donttellgrandmaa on Instagram.

Don’t tell Grandma avatar

Don’t tell Grandma

4K followers · 13 posts

“Recettes empruntées à ma grand-mère et réinventées en secret 🤫 Food illustrations Marseille | Sicile l Tunis”

Engagement rate

22.33%

Per post, last 90 days

Posts per week

0.9

Niche avg 4.0

Average likes

827

62 avg comments

Post mix

Last 90 days · 13 posts indexed

Reels 77%
Carousels 23%
Static 0%
UGC reposts 0%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 reel 97.61% engaged

KHOBZET HWÉ ou KHOBZET KARES ? Recette en commentaire. #homemadefood #france #foodporn #tunisia #foodie

3.8K 98 96.1K
Post 2 reel 68.48% engaged

OMEK HOURIA REVISITÉ : • Carottes coupées et cuites à la vapeur (ou dans l’eau), puis émiettées • Cumin, coriandre, sel, poivre • Hrouss ou Hrissa + ail , incorporés en sautant les carottes émiettées. Le twist : • Sauce : piment séché, huile d’olives et pignon de pin sauté • Burrata. #homemadefood #france #tunisia #create #foodporn

2.6K 140 63.1K
Post 3 reel 63.20% engaged

LABLEBI REVISITÉ 🫣 -Le bouillon classique transformé en purée onctueuse -Les condiments traditionnels hachés : olives, citron confit, câpres, harissa + une partie des pois chiches du bouillon -On dresse la purée en base -On ajoute la salade hachée par-dessus -Du thon -Un œuf mollet (jaune encore coulant) -Des pois chiches grillés pour le croquant -Et pour finir : du pain trempé dans le jaune d’œuf, doré à la poêle #homemadefood #france #foodporn #tunisia #recettes

2.3K 207 55.3K

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Tunisian Classics Revisited

    60.00%

    Reels reimagining traditional Tunisian dishes with creative twists. High likes from cultural resonance and visuals. Post 6 leads with 3788 likes.

    3.8K
    2.3K
    2.6K
  2. 02

    Recipe Breakdowns

    20.00%

    Carousel posts sharing detailed recipes and ingredient lists. Builds credibility with step-by-step formats. Includes matcha tiramisu and catering menus.

    48
    201
    271
  3. 03

    Heritage Stories

    15.00%

    Story-driven posts linking food to personal heritage and memories. Sparks comments through nostalgia. Couscous watermelon evokes family tables.

    217
    635
  4. 04

    Fusion Twists

    5.00%

    Fusion recipes blending Tunisian elements with others like pasta or rice rolls. Lower engagement but adds variety. Experiments with global twists.

    156
    81

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

0.9 posts/week

Niche benchmark · 4.0/week

-79% above benchmark
2026-W24 2026-W35

Best days

Friday · Saturday · Sunday

Best hours

6-8pm · 7-9pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

[Dish] REVISITÉ

Used 5×

  • OJJA AUX MERGUEZ REVISITÉ Recette en commentaire ⬇️

  • LABLEBI REVISITÉ 🫣 -Le bouillon classique

  • OMEK HOURIA REVISITÉ : • Carottes coupées

Recette en commentaire ⬇️

Used 8×

  • Recette en commentaire ⬇️

  • Recette en commentaire.

  • Recette en commentaire ⬇️

[Dish] [variant1] ou [variant2]? / Quelle...

Used 4×

  • KHOBZET HWÉ ou KHOBZET KARES ?

  • J’ai besoin de vos avis, quelles est la différence entre Ojja et Chakchouka

  • Quelle recette voulez-vous voir de ce menu?

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Revisited Tunisian reels dominate engagement, with post 6 exploding to 3788 likes and 98 comments, post 9 at 2586 likes, and post 8 at 2309. This format taps cultural pride and visual appeal, far outpacing carousels or fusions. Comments thrive on questions like those in post 0 and post 6 inviting regional debates. The biggest leak is brutal cadence at 0.9 posts per week, starving the algorithm and audience retention. Nearly zero UGC misses free authenticity. Ramp to 4 posts weekly on Fridays and weekends 6-8pm, leaning into Tunisian pillars at 80% share. Double recipe comments linkage for saves. This blueprint turns 4k followers into viral momentum.

Working

5
  • [Dish] REVISITÉ hook used 5x drives top likes in posts 6,8,9.
  • Recipe in comments call boosts interaction and saves.
  • Cultural questions spark 50+ comments in posts 0,6.
  • Reels outperform carousels 10x on likes.
  • Consistent #homemadefood #tunisia tags aid discoverability.

Risks

5
  • Fix low 0.9 posts per week to hit benchmark 4.
  • Drop fusion experiments below 5% share as they underperform.
  • Add more UGC reposts to build community.
  • Shorten some captions over 250 chars for better readability.
  • Vary visuals beyond food closeups for hooks.

Ship next

5
  • Post 4 revisited Tunisian reels per week on Fridays using [Dish] REVISITÉ hook.
  • Test 2 carousels weekly with full recipes linked in comments.
  • Ask questions in every caption to boost comments 2x.
  • Analyze top reel 6 style for video pacing and music.
  • Batch content around 3 pillars ignoring low-performers.

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