Strategy report · Updated Aug 21, 2026
What's working for @builtbybecdesigns on Instagram.
Rebecca Janis
557.9K followers · 612 posts
“🛠️ Self taught builder making sawdust. ✨ Teaching you to build furniture. 🏡 Plus DIY projects & shop tips. Plans for every skill level 👇🏻”
Engagement rate
1.01%
Per post, last 90 days
Posts per week
1.2
Niche avg 4.0
Average likes
5.4K
262 avg comments
Post mix
Last 90 days · 612 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 4.61% engagedProof you can make more storage just about anywhere 🎊 Final reveal of the bathroom niche, how do you think it turned out? P.S. Don’t forget to check if a wall is load bearing before removing a stud!
reel 3.95% engagedThe quotes for backyard projects right now are actually insane 😅 I refused to pay $5k+ for a basic pergola, so I figured out how to build this privacy one for under $400 instead. I used pressure treated 4x4s for the frame to keep costs down and cedar for the slat wall. The bracket system made it so much easier, but highly recommend grabbing a friend for the crossbeams because hoisting those solo almost took me out lol. Paint/Stain details: I used Real Milk Paint in the shade Arabian Night (it soaks into the wood fibers so it won’t ever chip or peel) and sealed the cedar with their Outdoor Defense oil. Let me know if you guys want a full cost breakdown or links to the brackets! 🛠️🪴 #diypergola #deckmakeover #budgetdiy #solodiy #homeimprovement backyardoasis woodworkingwomen
reel 3.91% engagedOk but it’s so true 🤣 So am I a carpenter? @christina_nomadak thank you for hyping up all us women!
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.2 posts/week
Niche benchmark · 4.0/week
Best days
Monday · Tuesday · Wednesday
Best hours
9-11am · 6-8pm · 1-3pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Comment “[X]” for [plans/tools/list]!
Used 7×
Comment “cabinet” and I’ll send you the exact tools I use!
Comment “sand” and i’ll send you my favorites for sanding!
Comment “pergola” for a list of what I used!
Built [project] for under $[amount]
Used 5×
I refused to pay $5k+ for a basic pergola, so I figured out how to build this privacy one for under $400
Built these for under $100 each! Comment “planter” for the step by step plans.
Comment “Pergola” and i’ll send you everything I used to build it all under $400!
Day [N] of [build/scrap challenge]
Used 2×
Welcome to Day 1 of using all the scrap wood I refused to throw away!
We are on day 2 of building this entry table for my sister in law
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Ramp to 4 posts/week to fuel algorithm on 557k followers, where post 19 hit 25k likes and 1,581 comments on storage niches. Low 1.2 posts/week cadence creates engagement droughts despite proven reels like pergola post 23 (6k likes). Comment CTAs supercharge interaction, averaging 5x comments on hooked posts versus others. Budget hooks in pillars like Custom Builds claim 21k likes on post 0. Scale storage and finishing content, which dominate high performers and solve universal pain points. Partnerships add polish without diluting authenticity.
Working
5- Comment CTAs explode engagement e.g. post 20 with 1,581 comments.
- Budget reveals hook aspirations post 0 at 21k likes.
- Storage reels dominate post 19 25k likes.
- Family project stories build relatability post 21.
- Technique carousels drive saves post 8 436 comments.
Risks
5- Boost cadence from 1.2 to 4 posts weekly to sustain momentum.
- Add consistent cutaway thumbnails to all reels.
- Reduce vague captions like posts 4/25 lacking hooks.
- Limit low-eng personal posts under 1k likes.
- Refine sponsored captions to feel less salesy.
Ship next
5- Post 4x/week on Mon-Tue-Wed in 9-11am or 6-8pm slots.
- Batch 5 storage hack reels using comment CTAs.
- Develop full pergola plans PDF for lead magnet.
- Test 3D print hooks in 20% of builds.
- Analyze top posts 19/24 for thumbnail patterns.
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