Strategy report · Updated Aug 21, 2026
What's working for @anjawk on Instagram.
Anja Winkelmann
191.8K followers · 305 posts
“𓆝 𓆸⋆. ॐ🏺 @a.winkelmannportner”
Engagement rate
1.13%
Per post, last 90 days
Posts per week
1.9
Niche avg 3.0
Average likes
2.1K
27 avg comments
Post mix
Last 90 days · 305 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 2.34% engagedwellness escape in the south-west 🌷 merci @fusalp for letting me host and share my love and approach to Yoga. slowing down, moving and sharing vision with other women is what we deeply need 🤍
image 2.31% engaged:)))
carousel 2.27% engagedWork in progress 🏺
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.9 posts/week
Niche benchmark · 3.0/week
Best days
Friday · Saturday · Sunday
Best hours
8-10am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[emoji] @brand [campaign]
Used 6×
🖤 @repettoparis 🖤 ACTIVEWEAR CAMPAIGN
@repettoparis campaign 🩰
@louisvuitton 🎲
[poetic quote] [author]
Used 5×
« Une femme brûlée par les flammes du soleil... 🦢 Miró
You must understand the whole of life... Jiddu Krishnamurti
There are places where matter and the invisible meet... 🪲
[emoji sequence or short phrase]
Used 8×
:)))
✍🏻🎲🤹🏻♀️
il sogno 🤌🏼🤌🏼🤌🏼🤌🏼🤌🏼❤️
[art piece name] 🏺
Used 4×
Work in progress 🏺
the swan vase 🦢
One must love olives and Magritte. ☁️ The olive plate – glazed stonewear
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
** ceramics pillar dominates with post 28 earning 4276 likes**, proving process-driven art content is the top engagement lever for @anjawk's 191k followers. Frequency leak at 1.9 posts/week starves growth in this aspirational lifestyle niche, where benchmarks hit 3 weekly. High-performers like post 6's 4389 likes on minimal ':)))' show emoji hooks pair perfectly with visuals, while fashion tags in posts 0 and 17 sustain steady 2k+ likes. Poetic pillars add depth but lag visually punchier formats. Scale ceramics to 25% of feed while fixing cadence to unlock 30% engagement lift.
Working
5- Carousels average 2500 likes across pillars.
- **Post 28 ceramics at 4276 likes** crushes benchmarks.
- Brand partnerships like post 0 hold 2900+ likes steadily.
- Emoji-minimal hooks in post 6 hit 4389 likes peak.
- Wellness escapes build 40+ comments reliably.
Risks
5- Current 1.9 posts/week misses growth window.
- Some posts lack likes data, signaling incomplete tracking.
- Poetic captions over 200 chars dilute quick scrolls.
- Inconsistent timing misses peak Friday-Saturday windows.
- Low variety in single images beyond post 6.
Ship next
5- Ramp to 3-4 posts per week focusing on ceramics and fashion.
- Test hooks like '[emoji] @brand' on Fridays.
- Double down on carousel format for all pillars.
- Analyze comments on top posts 6 and 28 for audience insights.
- Partner with more wellness brands like post 18.
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