Strategy report · Updated Aug 27, 2026
What's working for @_aboutmarie on Instagram.
Marie💕
27K followers · 90 posts
“🎥 ugc• lifestyle• beauty 💌 aboutmarie@web.de ❤️ @melvinsebele❤️🔐”
Engagement rate
2.06%
Per post, last 90 days
Posts per week
0.5
Niche avg 3.0
Average likes
545
11 avg comments
Post mix
Last 90 days · 90 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
image 4.20% engagedWerbung*| @cosnature_naturkosmetik Auf der Suche nach guter Naturkosmetik? Schaut unbedingt bei @cosnature_naturkosmetik vorbei. Da findet ihr für jeden etwas. Ob mit trockener, empfindlicher oder sensibler Haut. #cosnature#naturkosmetik#ugccontentcreator#ugccreator#kooperation
image 4.11% engagedLeni🤍 #britischkurzhaar#bkhkitten
image 3.97% engagedCatlover💞💞 #lilacpoint#britishshorthair#britischkurzhaar
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 04
Contests
5.00%Giveaway announcements with entry rules and brand collabs. Boosts comments through tagging friends. Limited but interactive format.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.5 posts/week
Niche benchmark · 3.0/week
Best days
Friday · Saturday · Sunday
Best hours
9-11am · 6-8pm · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Werbung*| @[brand] [product search/praise]
Used 12×
Werbung*| @cabaia_de Neuer Lieblingsrucksack von @cabaia_de
Werbung*| @calithonpetsupplies Auf der Suche nach gutem Katzenstreu ?
Werbung*| @cosnature_naturkosmetik Auf der Suche nach guter Naturkosmetik?
[Cat name/lover] 💕 #[cat tags]
Used 4×
Cat lover 💕 #britischkurzhaar#britishshorthairworld
Catlover💞💞 #lilacpoint#britishshorthair#britischkurzhaar
Leni🤍 #britischkurzhaar#bkhkitten
💕GEWINNSPIEL💕 Ich verlose [prize] mit @[brand]
Used 2×
💕💕GEWINNSPIEL💕 Ich verlose heute zusammen mit @cosmeticexpress_com
💕💕 [emoji string]
Used 5×
💕💕💕
💕💕💕
💞💞💞
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Cat posts crush performance, hitting 1039 likes on post 19 and 1087 on post 21, dwarfing recent 3-like reels. This pet pillar proves the core audience hook amid fading sponsored content. Posting slowed to 0.5/week leaks momentum, as top hits cluster in 2024 while 2026 posts flop despite 27k followers. Cadence and consistency fix the biggest gap. Lean into what owns engagement: cats fuel organic growth over diluted Werbung plugs. Pillar mix at 20% cats underperforms its potential; amplify to reclaim viral traction.
Working
5- Cat images average 900+ likes.
- Sponsored with codes engage steadily.
- Emoji-heavy aesthetics build vibe.
- Fridays drive top posts like 12 and 15.
- Personal pet content retains loyalty.
Risks
5- Cadence too low at 0.5 posts per week.
- Recent reels underperform vs images.
- Overreliance on Werbung dilutes authenticity.
- Few interactive posts beyond one giveaway.
- No clear posting schedule.
Ship next
5- Post **3x/week** focusing on cats and brands.
- Revive high-performers like post 19 style.
- Run one giveaway monthly with comment goals.
- Test reels on best days.
- Track likes per pillar to refine mix.
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