@zupagrafika Instagram analysis · Engagement, top posts & strategy · Postana
Postana

Strategy report · Updated Aug 28, 2026

What's working for @zupagrafika on Instagram.

Zupagrafika avatar

Zupagrafika

75K followers · 1.3K posts

“Publisher, Photographer, Author | Unique Books on Modernist & Brutalist Architecture, Design & Photography | Shop now on our site 🌐 worldwide shipping”

Engagement rate

0.97%

Per post, last 90 days

Posts per week

1.6

Niche avg 4.0

Average likes

722

4 avg comments

Post mix

Last 90 days · 1,344 posts indexed

Reels 26%
Carousels 52%
Static 19%
UGC reposts 3%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 carousel 3.89% engaged

Permanent circuses built across the former Eastern Bloc between the 1960s and the 1980s formed a distinct architectural typology. Rising in capital cities and regional centres alike, from Chișinău to Dnipro and from Tashkent to Almaty, these arenas combined socialist modernism, experimental engineering and choreographed spectacle. With their futuristic concrete forms and intricate interior mechanisms, they transformed the travelling circus into a civic institution: part theatre, part machine, part urban landmark. Discover more in our new book Cirk: www.zupagrafika.com/cirk

2.9K 14
Post 2 image 3.37% engaged

Our new photobook ‘KIOSK: The Last Modernist Booths Across Central and Eastern Europe’ is available now! Check it out in our webshop. – Mass-produced from the 1970s to the 1990s, modular kiosks like the seminal K67, designed by the Slovenian architect Saša J. Mächtig, and similar systems – including the Polish Kami, the Macedonian KC190, and the Soviet ‘Bathyscaphe’ – could be found anywhere throughout the former Eastern Bloc and ex-Yugoslav countries, from bustling city squares to socialist-era housing estates. They served as hot dog and Polish zapiekanka joints, farm egg and rotisserie chicken vendors, funeral flower shops, newsstands, car park booths, currency exchange offices, and more. Featuring over 150 kiosks – from Ljubljana to Warsaw, and from Belgrade to Berlin – our new photobook provides previously unseen documentation of the remaining modernist booths that witnessed the socio-political transformation of Central and Eastern Europe at the end of the 20th century. While some remain active or have undergone refurbishment, others have been abandoned or have slowly faded from the urban landscape. Cover photo by David Navarro & Martyna Sobecka #k67kiosk #kami #KC190 #Zupagrafika

2.5K 28
Post 3 reel 1.74% engaged

The Last Modernist Kiosks Across Central and Eastern Europe… and the Former Yugoslavia zupagrafika.com/kiosk

1.3K 6 15.5K

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Book Launches

    35.00%

    Announcements of new photobooks on Eastern Bloc architecture via carousels and images with history, photos, and direct webshop links. Creates immediate sales opportunities.

  2. 02

    Kiosk Features

    20.00%

    Spotlights on modernist kiosks with field photos, designer facts, and KIOSK book plugs. Builds series anticipation through storytelling.

  3. 03

    Circus Builds

    25.00%

    Detailed carousels exploring socialist circus buildings with architect credits, photos, and CIRK book calls. Delivers peak visual drama.

  4. 04

    Poster Series

    15.00%

    Promotions for interactive poster and brutalist books like Slup, Brutal Posters, Brutalia using reels and carousels.

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

1.6 posts/week

Niche benchmark · 4.0/week

-59% above benchmark
2026-W24 2026-W35

Best days

Sunday · Monday · Thursday

Best hours

9-11am · 5-7pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

[Book launch phrase] ‘[title]’ is available now!

Used 5×
  • Our new photobook ‘KIOSK: The Last Modernist Booths Across Central and Eastern Europe’ is available now!

  • New In:

  • Five years in the making, and it's finally here! 📚 The second volume of Eastern Blocks

Pictured: [structure] in [place]... +info/link

Used 6×
  • Pictured: K67 & Kami ice-cream kiosks, Poland. The K67 was designed by Slovenian architect

  • The UFO kiosk, recently closed down, in Biała Podlaska (located near the Polish–Belarusian border)

  • Meanwhile in Pula, Croatia... www.zupagrafika.com/kiosk 📸 David Navarro © Zupagrafika

Build Your Own [model/activity]...

Used 2×
  • Build Your Own Soc-modernist Circus… zupagrafika.com/cirk

  • Things to do this summer: Build My Own Brutalist Eastern Bloc… ✅

[Teaser title]… zupagrafika.com/[book]

Used 4×
  • 20 Brutalist Pull-Out Posters... zupagrafika.com/brutal-posters

  • Brutal Posters… zupagrafika.com/brutal-posters

  • The Last Modernist Kiosks Across Central and Eastern Europe… and the Former Yugoslavia

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Carousel deep-dives into Eastern Bloc circuses and kiosks explode engagement, with post 25 hitting 2907 likes and post 12 at 1147. These format-specific storytelling pieces, always linking to shoppable books, outperform generic launches by blending education, visuals, and commerce. 1.6 posts/week throttles momentum in this visual niche hungry for brutalist nostalgia. Scale frequency while protecting quality to unlock follower growth beyond 75k.

Working

5
  • Circus carousels like post 25 generate 2-3x likes vs average.
  • Book launch posts 0-2 sustain comments from superfans.
  • Kiosk reels post 16 reach 1300 likes with simple visuals.
  • Sunday posts like 12 outperform midweek.
  • Every post drives to zupagrafika.com links effectively.

Risks

5
  • Boost cadence from 1.6 to 4 posts weekly.
  • Reduce short teaser reels that underperform.
  • Diversify beyond book promos to user polls on favorites.
  • Limit captions to 150 chars for reels.
  • Avoid low-engagement single images.

Ship next

5
  • Produce 3 carousels on KIOSK kiosks tying to post 12 format.
  • Tease next book with reel series like posts 5-6.
  • Plan posts for Sundays and Mondays at 5-7pm.
  • Batch 10 architecture deep-dives for consistent cadence.
  • Collaborate with photographers for fresh circus visuals.

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