Strategy report · Updated Aug 28, 2026
What's working for @zupagrafika on Instagram.
Zupagrafika
75K followers · 1.3K posts
“Publisher, Photographer, Author | Unique Books on Modernist & Brutalist Architecture, Design & Photography | Shop now on our site 🌐 worldwide shipping”
Engagement rate
0.97%
Per post, last 90 days
Posts per week
1.6
Niche avg 4.0
Average likes
722
4 avg comments
Post mix
Last 90 days · 1,344 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 3.89% engagedPermanent circuses built across the former Eastern Bloc between the 1960s and the 1980s formed a distinct architectural typology. Rising in capital cities and regional centres alike, from Chișinău to Dnipro and from Tashkent to Almaty, these arenas combined socialist modernism, experimental engineering and choreographed spectacle. With their futuristic concrete forms and intricate interior mechanisms, they transformed the travelling circus into a civic institution: part theatre, part machine, part urban landmark. Discover more in our new book Cirk: www.zupagrafika.com/cirk
image 3.37% engagedOur new photobook ‘KIOSK: The Last Modernist Booths Across Central and Eastern Europe’ is available now! Check it out in our webshop. – Mass-produced from the 1970s to the 1990s, modular kiosks like the seminal K67, designed by the Slovenian architect Saša J. Mächtig, and similar systems – including the Polish Kami, the Macedonian KC190, and the Soviet ‘Bathyscaphe’ – could be found anywhere throughout the former Eastern Bloc and ex-Yugoslav countries, from bustling city squares to socialist-era housing estates. They served as hot dog and Polish zapiekanka joints, farm egg and rotisserie chicken vendors, funeral flower shops, newsstands, car park booths, currency exchange offices, and more. Featuring over 150 kiosks – from Ljubljana to Warsaw, and from Belgrade to Berlin – our new photobook provides previously unseen documentation of the remaining modernist booths that witnessed the socio-political transformation of Central and Eastern Europe at the end of the 20th century. While some remain active or have undergone refurbishment, others have been abandoned or have slowly faded from the urban landscape. Cover photo by David Navarro & Martyna Sobecka #k67kiosk #kami #KC190 #Zupagrafika
reel 1.74% engagedThe Last Modernist Kiosks Across Central and Eastern Europe… and the Former Yugoslavia zupagrafika.com/kiosk
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.6 posts/week
Niche benchmark · 4.0/week
Best days
Sunday · Monday · Thursday
Best hours
9-11am · 5-7pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Book launch phrase] ‘[title]’ is available now!
Used 5×Pictured: [structure] in [place]... +info/link
Used 6×Build Your Own [model/activity]...
Used 2×Unlock signature hooks
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Carousel deep-dives into Eastern Bloc circuses and kiosks explode engagement, with post 25 hitting 2907 likes and post 12 at 1147. These format-specific storytelling pieces, always linking to shoppable books, outperform generic launches by blending education, visuals, and commerce. 1.6 posts/week throttles momentum in this visual niche hungry for brutalist nostalgia. Scale frequency while protecting quality to unlock follower growth beyond 75k.
Working
5- Circus carousels like post 25 generate 2-3x likes vs average.
- Book launch posts 0-2 sustain comments from superfans.
- Kiosk reels post 16 reach 1300 likes with simple visuals.
- Sunday posts like 12 outperform midweek.
- Every post drives to zupagrafika.com links effectively.
Risks
5- Boost cadence from 1.6 to 4 posts weekly.
- Reduce short teaser reels that underperform.
- Diversify beyond book promos to user polls on favorites.
- Limit captions to 150 chars for reels.
- Avoid low-engagement single images.
Ship next
5- Produce 3 carousels on KIOSK kiosks tying to post 12 format.
- Tease next book with reel series like posts 5-6.
- Plan posts for Sundays and Mondays at 5-7pm.
- Batch 10 architecture deep-dives for consistent cadence.
- Collaborate with photographers for fresh circus visuals.
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