@willemiinews Instagram analysis · Engagement, top posts & strategy · Postana
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Strategy report · Updated Sep 3, 2026

What's working for @willemiinews on Instagram.

willemiinews avatar

willemiinews

7.6K followers · 2.2K posts

“Official Willem II News-account ⚽️ 🇳🇱 News, transfers and more.. 👀 📸🎥 DM! #WILLEMIINEWS #WILLEMII FOLLOW US👇”

Engagement rate

6.47%

Per post, last 90 days

Posts per week

2.3

Niche avg 7.0

Average likes

490

3 avg comments

Post mix

Last 90 days · 2,201 posts indexed

Reels 7%
Carousels 10%
Static 83%
UGC reposts 0%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 image 13.36% engaged

TWIGT✍️😍 Calvin Twigt is hard op weg (terug) naar Willem II. Goed ingevoerde bronnen melden aan het BD dat de 23-jarige middenvelder van Go Ahead Eagles definitief gaat tekenen in Tilburg, waar hij vorig seizoen al een halfjaar op huurbasis speelde.

1K 11
Post 2 image 12.14% engaged

CALVIN TWIGT JALALALALA!😍😍😍 Willem II heeft overeenstemming bereikt met Go Ahead Eagles over de overgang van Calvin Twigt (23) naar Tilburg. Twigt tekent een contract voor vier jaar en keert daarmee definitief terug bij de Tricolores. WELKOM TERUG CALVIN!💪💪 @calvintwigt

918 9
Post 3 carousel 10.95% engaged

HET DERDE SHIRT 😍🤴 Willem II zal tegen Go Ahead Eagles spelen in het nieuwe 3e shirt. Dit prachtige donkerblauwe shirt met daarop Koning Willem II is vanaf nu te verkrijgen via de Willem II-webshop. #WILLEMIINEWS #WILLEMII #TILBURG #DEVENTER #GAEWIL #EREDIVISIE

833 3

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Incoming Transfers

    45.00%

    Transfer announcements detail incoming players with contract info and welcome messages. They drive high engagement through fan excitement. Posts use consistent emojis and tags.

    606
    685
    659
  2. 02

    Match Coverage

    20.00%

    Match previews and results share predictions, scores, and highlights. They spark comments by asking for predictions. Format includes key details like time and location.

    186
    431
    243
  3. 03

    Transfer Rumors

    20.00%

    Rumors and pursuits tease potential signings from media sources. Builds hype before confirmation. Short and punchy captions link to bigger announcements.

    684
    671
    1K
  4. 04

    Club Updates

    15.00%

    Club events, youth debuts, injuries, and milestones celebrate team moments. Includes anniversaries and new kits. Fosters community pride.

    261
    336
    833

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.3 posts/week

Niche benchmark · 7.0/week

-67% above benchmark
2026-W25 2026-W36

Best days

Saturday · Sunday · Friday

Best hours

14-16 · 12-14 · 18-20

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

Willem II heeft overeenstemming bereikt met [club] over de overgang van [player].

Used 8×

  • Willem II heeft overeenstemming bereikt met N.E.C. over de overgang van Vito van Crooij.

  • Willem II heeft overeenstemming bereikt met Panathinaikos over de transfer van Tonny Vilhena.

  • Willem II heeft overeenstemming bereikt met Go Ahead Eagles over de overgang van Calvin Twigt (23) naar Tilburg.

Welkom [player]!

Used 6×

  • Welkom Vito!

  • Welkom Tonny!

  • WELKOM TERUG CALVIN!💪💪

Wat [is/outcome]? Laat het weten in een comment!

Used 4×

  • Wat gaat de uitslag worden? Laat het ons weten in een comment! 👇

  • Wat is volgens jou de eindstand? 😱 Laat het weten in een comment! 👇

  • Wat vond jij van de wedstrijd?

[PLAYER] [action] TILBURG!

Used 3×

  • [PLAYER] NAAR TILBURG!

  • MANCHESTER UNITED SPITS IN BEELD!

  • TWIGT✍️😍

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Transfer content dominates with peaks like 1009 likes on post 16, proving fans crave signing news. Incoming announcements average 600+ likes across posts 1-15, far outpacing matches at 400 likes. Low 2.3 posts/week starves growth despite 7636 followers ripe for Eredivisie hype. Cadence leak caps potential; consistent daily drops during windows match soccer rhythm. Pillar mix works but double rumors to feed the transfer beast. Lean into Saturday afternoons for double engagement. Youth nods build loyalty yet underperform; prioritize proven wins.

Working

5
  • Transfer welcomes explode engagement, post 15 at 918 likes.
  • Prediction questions drive comments on previews.
  • Emojis and colors unify brand in every caption.
  • Reels like 12 outperform images on views.
  • Youth debuts connect with local fans.

Risks

5
  • Boost posting from 2.3 to 7/week for steady growth.
  • Cut low-engagement tributes like post 9.
  • Refine injury posts to focus on recovery timelines.
  • Limit non-news like post 22 ChatGPT.
  • Add more carousels for match recaps.

Ship next

5
  • Ramp to 7 posts/week focusing on transfers and matches.
  • Test reels for match highlights to boost reach.
  • Pin top transfer post like 16 for profile visitors.
  • Survey fans on preferred content via stories.
  • Collaborate with player tags for shares.

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