Strategy report · Updated Sep 3, 2026
What's working for @wiifooty on Instagram.
wiifooty
2.9K followers · 823 posts
“🔴 Nieuws, statistieken & updates over Willem II ⚪️ Dé plek voor elke Willem II-supporter 🔵 𝐸𝑛 𝑤𝑒 𝑧𝑖𝑗𝑛 𝑣𝑜𝑜𝑟 𝑛𝑖𝑒𝑚𝑎𝑛𝑑 𝑏𝑎𝑛𝑔”
Engagement rate
21.99%
Per post, last 90 days
Posts per week
2.2
Niche avg 7.0
Average likes
623
5 avg comments
Post mix
Last 90 days · 823 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 96.11% engaged𝐕𝐚𝐧 𝐓𝐢𝐥𝐛𝐮𝐫𝐠 𝐧𝐚𝐚𝐫 𝐡𝐞𝐭 𝐖𝐊🌎 Over 12 dagen begint het WK en ook daar kunnen we genieten van Tilburgse invloeden. Virgil van Dijk, Frenkie de Jong, Wout Weghorst, Godfriend Roemeratoe, Michael Woud en Alexander Isak zijn opgeroepen voor hun nationale ploegen en kennen een Willem II verleden. Succes! 🇳🇱🇨🇼🇳🇿🇸🇪 #willemii #tilburg #wiifooty
image 77.42% engaged𝐓𝐎𝐍𝐍𝐘 𝐕𝐈𝐋𝐇𝐄𝐍𝐀 𝐆𝐀𝐀𝐓 𝐓𝐄𝐊𝐄𝐍𝐄𝐍 𝐁𝐈𝐉 𝐖𝐈𝐋𝐋𝐄𝐌 𝐈𝐈!🚨✅ Tonny Vilhena staat voor een terugkeer naar Nederland. Willem II gaat toeslaan voor de 31-jarige middenvelder. Ook SC Cambuur was met zijn zaakwaarnemer in gesprek, maar het salaris van Vilhena bleek daar een struikelblok. Vilhena wilde graag terugkeren naar Nederland en lijkt die wens nu in Tilburg in vervulling te zien gaan. 👀 Bron: WFCGRONINGEN #WillemII #TonnyVilhena #Transfernieuws #Tilburg #Voetbal
image 30.45% engaged𝐃𝐢𝐝𝐢𝐥𝐥𝐨𝐧-𝐇𝐨𝐝𝐥 𝐬𝐜𝐡𝐢𝐞𝐭 𝐨𝐧𝐬 𝐧𝐚𝐚𝐫 𝐝𝐞 𝐄𝐫𝐞𝐝𝐢𝐯𝐢𝐬𝐢𝐞🤯🤯🤯 WILLEM II KEERT TERUG IN DE EREDIVISIE! Wat een pot. #willemii #tilburg #wiifooty
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 7.0/week
Best days
Saturday · Wednesday · Tuesday
Best hours
18-20 · 12-14 · 20-22
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
🚨 [bold breaking news]
Used 12×
𝐍𝐈𝐄𝐔𝐖: 𝐖𝐈𝐈𝐘𝐎𝐎𝐓𝐘 𝐑𝐀𝐓𝐈𝐍𝐆𝐒 ⭐
𝐂𝐡𝐢𝐝𝐨 𝐎𝐛𝐢 𝐡𝐚𝐫𝐝 𝐨𝐩 𝐰𝐞𝐠 𝐧𝐚𝐚𝐫 𝐖𝐢𝐥𝐥𝐞𝐦 𝐈𝐈!
𝐓𝐎𝐍𝐍𝐘 𝐕𝐈𝐋𝐇𝐄𝐍𝐀 𝐆𝐀𝐀𝐓 𝐓𝐄𝐊𝐄𝐍𝐄𝐍 𝐁𝐈𝐉 𝐖𝐈𝐋𝐋𝐄𝐌 𝐈𝐈!
[Player] = 🔴⚪️🔵
Used 4×
𝐂𝐡𝐢𝐝𝐨 𝐎𝐛𝐢 = 🔴⚪️🔵
𝐌𝐚𝐱𝐢𝐦 𝐃𝐞𝐤𝐤𝐞𝐫 = 🔴⚪️🔵
𝐂𝐡𝐢𝐝𝐨 𝐎𝐛𝐢 = 🔴⚪️🔵
𝐖𝐈𝐋𝐋𝐄𝐌 𝐈𝐈 [bold action]
Used 7×
𝐖𝐈𝐋𝐋𝐄𝐌 𝐈𝐈 𝐊𝐄𝐄𝐑𝐓 𝐓𝐄𝐑𝐔𝐆 𝐈𝐍 𝐃𝐄 𝐄𝐑𝐄𝐃𝐈𝐕𝐈𝐒𝐈𝐄!
𝐖𝐈𝐋𝐋𝐄𝐌 𝐈𝐈 𝐑𝐈𝐂𝐇𝐓 𝐏𝐈𝐉𝐋𝐄𝐍 𝐎𝐏 𝐕𝐈𝐓𝐎 𝐕𝐀𝐍 𝐂𝐑𝐎𝐎𝐈𝐉!
𝐖𝐈𝐋𝐋𝐄𝐌 𝐈𝐈 𝐖𝐈𝐋 𝐓𝐖𝐈𝐆𝐓 𝐓𝐄𝐑𝐔𝐆
[Player] joins/moves to Willem II
Used 10×
Chido Obi joins Willem II on loan from Manchester United!
Maxim Dekker maakt de overstap van AZ naar Willem II.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Transfer buzz is the engagement engine, with post 20 hitting 2195 likes on Vilhena rumors and post 1 at 2742 on WK talents, far outpacing others at 200-800 likes. Fans crave insider news on signings, as seen in 12 of 30 posts. Yet 2.2 posts/week starves growth for this 2857-follower Eredivisie fan page, missing daily hype cycles. Cadence is the biggest leak, turning hot topics cold before they spread. Pillar mix works but leans too transfer-heavy; diversify with more match recaps to retain post-game buzz. Reels like post 3 underperform, signaling format fatigue.
Working
5- Bold 🚨 hooks drive spikes, used 12 times.
- Saturday posts average 800+ likes like post 2.
- Transfer pillar at 55% share dominates engagement.
- Player emojis 🔴⚪️🔵 boost visual appeal.
- Timely rumors like posts 9-10 build momentum.
Risks
5- Boost posting to 7/week to match niche benchmarks.
- Mix in more reels beyond low-engagement post 3.
- Spread beyond transfers; only 15% match recaps despite fan interest.
- Cut injury/negative posts like 25 that dip below 500 likes.
- Add calls to action in every caption for comments.
Ship next
5- Ramp to 7 posts/week focused on transfers.
- Test reels with transfer hooks on Saturdays.
- Launch fan ratings poll tied to post 0 format.
- Partner with local sources for exclusive scoops.
- Double down on Chido Obi content as season starts.
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