Strategy report · Updated Jul 28, 2026
What's working for @wealth on Instagram.
Wealth
14.9M followers · 12.3K posts
“The leading source for all things business, tech, & news. Advertising: 📩[email protected]”
Engagement rate
0.78%
Per post, last 90 days
Posts per week
1.2
Niche avg 5.0
Average likes
115.1K
1.5K avg comments
Post mix
Last 90 days · 12,281 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 2.74% engagedHollywood is reopening movie franchises that have been dormant for years. 🎬🍿 The projects range from early scripts and casting talks to movies with release dates. Spaceballs: The New One is set for April 23, 2027, with Rick Moranis returning, while Gremlins 3 is scheduled for November 19, 2027, with Chris Columbus directing. Others are less settled. Sony hired a writer for a fifth Men in Black, and Drew Goddard is still writing the next Matrix film. #Hollywood #MovieNews #FilmSequels #MovieReboots #Cinema
carousel 2.22% engagedIMAX cameras recorded Nolan’s entire 172-minute epic. 🎥🎬 Christopher Nolan’s 172-minute adaptation of Homer’s epic reportedly cost more than $250 million, his largest production budget. Crews exposed more than two million feet of film during a 91-day shoot, while each IMAX magazine allowed only about three minutes of recording before a reload. Nolan and IMAX also developed quieter cameras and insulated housings for dialogue scenes. The film opened July 17, but few cinemas can project its full 15/70 IMAX print. #TheOdyssey #ChristopherNolan #IMAX #Filmmaking #Cinema
carousel 1.16% engagedRobert Downey Jr.’s Avengers deal includes a private jet and his own trailer compound. ✈️🎬 Variety reported in 2024 that Downey’s deal also provides dedicated security. The Russo brothers would receive $80 million to direct two Avengers films, while Downey would earn even more. Marvel announced his return as Doctor Doom at San Diego Comic-Con. Avengers: Doomsday is scheduled for December 2026, followed by Avengers: Secret Wars in December 2027. #RobertDowneyJr #AvengersDoomsday #DoctorDoom #MarvelStudios #Hollywood
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.2 posts/week
Niche benchmark · 5.0/week
Best days
Saturday · Friday · Sunday
Best hours
9-11am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Famous name]'s [asset] includes [surprising detail].
Used 4×
Robert Downey Jr.'s Avengers deal includes a private jet and his own trailer compound.
Football stars' garages include cars priced as high as $12 million.
Spider-Man's reported cast pay stretches from $1 million to $20 million.
Reported pay for [project]'s stars ranges from $[X] to $[Y].
Used 2×
Reported pay for The Odyssey's stars ranges from $1.5 million to $15 million.
Spider-Man's reported cast pay stretches from $1 million to $20 million.
[Big number] [topic] can end with only [small number].
Used 2×
Million-person city plans can end with only thousands of residents.
IMAX cameras recorded Nolan's entire 172-minute epic.
Hollywood is [action] [topic] that [context clause].
Used 3×
Hollywood is reopening movie franchises that have been dormant for years.
Iconic movie roles often changed hands because of contracts and timing.
Superhero franchises bring dead heroes back through resurrection, variants and rebuilt bodies.
Before [technology], [everyday thing] required [more effort or waiting].
Used 2×
Before smartphones, plans, photos and entertainment all required more waiting.
Nokia's early-2000s ads gave phone marketing a louder identity.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
@Wealth's strongest lever is Hollywood casting and deal news, which accounts for the top four posts by raw engagement. Post 0 pulled 397K likes and 10.8K comments, and posts 3 and 6 each cleared 170K and 329K likes respectively, all on franchise or talent-deal angles. Every single post in the feed is a carousel, which is correct for this niche, and none carry UGC credit, meaning all IP risk and all upside belong to the account.
The biggest leak is cadence. At 1.2 posts per week the account is running at roughly 24% of the 5-post-per-week benchmark for entertainment and pop-culture pages at this follower scale. Posts 1, 7, 9, 10, 11, and 12 all landed on the same Saturday, July 26, suggesting production batches rather than a distribution strategy. Spreading those across the week would smooth reach and reduce cannibalization.
The non-Hollywood pillars, celebrity collections and nostalgia, average roughly half the engagement of the film-news posts but serve an important role by widening the audience beyond Marvel fans. Post 11 (nostalgia) earned 71K likes with almost zero hashtag investment, which signals organic resonance worth doubling down on. Prioritizing two Hollywood posts and one wildcard per week, timed to Thursday-Saturday, would compound the account's existing strengths.
Working
4- Franchise and casting news carousels consistently outperform other content, with posts 0, 3, and 6 all clearing 170K likes.
- Concrete dollar figures in captions (salary ranges, production budgets) drive higher comment counts on posts 6, 7, and 13.
- All-carousel format matches the swipe behavior of the entertainment audience and keeps time-on-post high.
- Nostalgia content like post 11 earns strong likes with minimal hashtag support, showing genuine organic pull.
Risks
4- Cadence is critically low at 1.2 posts per week. Increasing to 4 to 5 posts per week could multiply weekly reach by 3x or more.
- Posting six pieces on a single day (July 26) cannibalizes reach. Distribute output across at least four different days.
- Lower-performing posts like 8 (biomimicry, 38K likes) lack a celebrity or dollar-figure hook and feel off-brand for this audience.
- Hashtag use is inconsistent. Several posts cut off mid-tag, suggesting captions are hitting character limits without a clean close.
Ship next
5- Build a 5-post weekly content calendar: 2 Hollywood slots (Tue and Thu), 1 Marvel slot (Sat), 1 celebrity wealth slot (Wed), 1 nostalgia or wildcard (Fri).
- For every post, lead the caption with a named person and a dollar figure or surprising stat within the first 10 words.
- Audit all recent captions for truncated hashtag blocks and set a character-count limit of 2,000 to ensure clean endings.
- Test a 9 to 11am posting window on Thursdays and Saturdays for four weeks and compare reach-per-post against the current unstructured schedule.
- Develop a recurring series format, such as a weekly cast-pay breakdown, to build appointment viewing and reduce production decision fatigue.
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