@uworldaccounting Instagram analysis · Engagement, top posts & strategy · Postana
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Strategy report · Updated Sep 2, 2026

What's working for @uworldaccounting on Instagram.

uworldaccounting avatar

uworldaccounting

12K followers · 3K posts

“UWorld Accounting is your #1 choice for CPA and CMA exam prep. We make really hard stuff easy to understand (and fun!) CPE for CPAs- @surgentafe”

Engagement rate

2.41%

Per post, last 90 days

Posts per week

2.3

Niche avg 5.0

Average likes

283

6 avg comments

Post mix

Last 90 days · 3,017 posts indexed

Reels 37%
Carousels 43%
Static 6%
UGC reposts 15%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 reel 26.19% engaged

Kumar may have overpromised and underdelivered, but Roger's got the accounting community's back. He might not be the world's biggest accounting influencer, but he is the world's best CPA instructor, and that's even better. Influencers make content; Roger makes CPAs. This is what aura farming looks like. #CPAExam #RogerPhilipp #Accounting #KumarEdit #AuraFarming

3.1K 81 200.2K
Post 2 carousel 21.03% engaged

Kinda chic to be a CPA 🥰 What else do you think is kinda chic in your CPA journey? Let us know in the comments! #cpaexam #cpacandidate

2.5K 10
Post 3 carousel 6.41% engaged

Studying isn't always the hardest part of the CPA Exam. Save this for the days you need the reminder, and tell us in the comments what's been YOUR hardest part of the CPA journey. You've got this 💙

761 8

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Exam Strategies

    30.00%

    Reels and carousels share actionable CPA exam strategies from instructors like Roger and Peter. They explain study order, TBS mastery, and discipline choices. High engagement comes from practical, honest advice.

    375
    38
    56
  2. 02

    Promotions & Events

    25.00%

    Carousels promote scholarships, bootcamps, webinars, and discounts with clear CTAs and deadlines. They target students and pros worldwide. Ties prep to real opportunities.

    79
    25
    69
  3. 03

    Success Stories

    15.00%

    Carousels celebrate exam passes and student milestones with screenshots and messages. Builds emotional connection and community pride. Encourages shares and comments.

    50
    63
    118
  4. 04

    Humor & Motivation

    20.00%

    Short reels deliver memes, humor, and motivational vibes about CPA life. Relatable content like chic CPA or marathon grind goes viral.

    151
    761
    2.5K
  5. 05

    Career Insights

    5.00%

    Posts cover salaries, electives, and career paths with data and instructor insights. Appeals to exam takers planning next steps.

    130
    64

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.3 posts/week

Niche benchmark · 5.0/week

-55% above benchmark
2026-W25 2026-W36

Best days

Tuesday · Thursday · Saturday

Best hours

3-5pm · 8-10pm · 10am-Noon

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

[Question]? Share [in comments].

Used 5×

  • What order are you taking your exams in and why?

  • Do you have a go-to strategy for memorizing study material? Share it with your CPA community 💙

  • What else do you think is kinda chic in your CPA journey? Let us know in the comments!

[Instructor] [explains/breaks down] [topic]:

Used 6×

  • Roger Philipp breaks down the 3 CPA Disciplines so you can stop stressing and start deciding

  • UWorld Lead CPA Instructor Peter Olinto explains an objectively good approach

  • Peter Olinto on why going beyond individual tax into corporate, partnership

[Advice hook], but [real tip].

Used 3×

  • Save this for the days you need the reminder, and tell us in the comments

  • You're not obligated to take Pete's dating advice, but you'd be wise to follow

CONGRATULATIONS! [encouragement].

Used 4×

  • CONGRATULATIONS to those who are finished, and keep going to those who aren't.

  • Nothing beats seeing students pass the CPA and CMA Exams! Every one of these posts

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Reel #0's 3062 likes dwarfs the feed average by 60x, proving instructor contrasts like Roger vs influencers unlock virality in CPA prep. Post 24's 2514 likes on chic CPA humor shows memes humanize the grind better than dry tips. Yet 2.3 posts/week starves growth; this niche demands consistency to retain 12k followers. Pillars balance strategies at 30% with promotions at 25%, but success stories and humor amplify community. Biggest leak: underused reels, which outperform carousels 10x on likes. Double down here while fixing cadence to hit benchmark.

Working

5
  • Instructor reels like #0, #2 drive outsized likes and comments.
  • Humor reels #18, #24 explode with 250+ likes.
  • Congrats carousels #7, #23 foster loyalty.
  • Scholarship promos #3, #9 spark applications.
  • Question hooks boost comments on #17, #24.

Risks

5
  • Boost cadence from 2.3 to 5 posts per week.
  • Lean harder into reels over carousels for engagement.
  • Add explicit UGC credits to success posts.
  • Vary hooks beyond instructor breakdowns.
  • Schedule around score release dates for timely congrats.

Ship next

5
  • Produce 3 instructor reels weekly on exam tips using hook patterns.
  • Launch quarterly scholarship carousel with essay CTAs.
  • Feature more UGC passes in dedicated weekly stories.
  • Schedule posts Tuesdays, Thursdays, Saturdays in 8-10pm ET window.
  • Test carousel hooks from post 17 on motivation saves.

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