@urzaanonconventionalenergy Instagram analysis · Engagement, top posts & strategy · Postana
Postana

Strategy report · Updated Aug 16, 2026

What's working for @urzaanonconventionalenergy on Instagram.

URZAA NONCONVENTIONAL ENERGY avatar

URZAA NONCONVENTIONAL ENERGY

20.4K followers · 299 posts

“Power Your Home with Solar Clean • Affordable • Independent 📲 +91 9179911117”

Engagement rate

39.75%

Per post, last 90 days

Posts per week

2.1

Niche avg 5.0

Average likes

8.1K

32 avg comments

Post mix

Last 90 days · 299 posts indexed

Reels 73%
Carousels 0%
Static 27%
UGC reposts 0%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 reel 1187.33% engaged

हर घर सोलर, घर घर सोलर! 🏠✨ अपनी खाली छत का सही इस्तेमाल करें। 'Urzaa' के साथ अपने बिजली के बिल को बचत में बदलें। हम आपको सोलर पैनल लगाने से लेकर सब्सिडी सहायता और रख-रखाव तक की पूरी सुविधा देते हैं। सोलर अपनाएं। बड़ी बचत करें। बेहतर जीवन जिएं। Address: A1/7 महाकाल वाणिज्य केंद्र, नानाखेड़ा, उज्जैन (म.प्र.) 📞: +91 9179911117 +91 9179911118 #SolarPower #GoGreen #RenewableEnergy #SolarEnergy #URZAA Ujjain MadhyaPradesh

241.3K 940 7.3M
Post 2 reel 1.41% engaged

बारिश में सोलर इंस्टॉलेशन क्यों रोक रहे हो? सोलर पैनल सिर्फ धूप में ही नहीं बल्कि क्लाउडी वेदर में भी बिजली बनाते हैं! बारिश तो इन्हें नेचुरली साफ कर देती है जिससे धूल-मिट्टी हट जाती है और ये और अच्छी तरह काम करते हैं। तो बारिश खत्म होने का इंतज़ार मत कीजिए, आज ही अपने घर को पावर सिक्योर बनाइये! ☀️ हर घर सोलर, घर घर सोलर! ☀️ 📞 संपर्क करें: +91 9179911117 | +91 9179911118 📍 पता: A11/7 महाकाल वाणिज्य केंद्र, नानाखेड़ा, उज्जैन (म.प्र.) #RenewableEnergy #SolarSubsidy #SaveElectricity #urzaanonconventionalenergypvtltd #MonsoonTips

286 2 2.1K
Post 3 reel 0.52% engaged

घर बैठे पैसे कमाने का सुनहरा मौका! 💸 'Urzaa Non-Conventional Energy' के साथ जुड़ें और सोलर लीड्स देकर जीतें शानदार उपहार और सीधा कमीशन। याद रखें, ऑफर सिर्फ 31 मार्च तक है! ☀️🏠 आज ही संपर्क करें। 📞: +91 9179911117 | +91 9179911118 Address: A11/7, महाकाल वाणिज्य केंद्र, नानाखेड़ा, उज्जैन (M.P.) #Urzaa #SolarEnergy #DhamakaOffer #ExtraIncome #SolarPanel

105 1 5.2K

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Project Showcases

    30.00%

    Reels and images of completed solar projects in local Ujjain areas. Builds credibility with real examples. High share due to frequency.

  2. 02

    Savings Promos

    30.00%

    Captions stressing bill cuts, subsidies like Rs78k, and EMI. Uses pain points and govt schemes. Resonates with cost-conscious audience.

  3. 03

    Solar Myths

    15.00%

    Tips busting myths like rainy day installs. Educates viewers on solar realities. Positions as experts.

  4. 04

    Branded Slogans

    20.00%

    Hindi slogans and holiday ties like Independence Day. Viral when motivational. Boosts shares.

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.1 posts/week

Niche benchmark · 5.0/week

-58% above benchmark
2026-W22 2026-W33

Best days

Saturday · Monday · Tuesday

Best hours

9-11am · 6-8pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

Har ghar solar, ghar ghar solar! [benefit or CTA]

Used 12×
  • हर घर सोलर, घर घर सोलर! 🏠✨ अपनी खाली छत का सही इस्तेमाल करें।

  • हर घर सोलर, घर घर सोलर! ☀️

  • Har Ghar Solar, Ghar Ghar Solar! ⚡

Another successful [size]kW installation [location]!

Used 6×
  • Another successful 3kW Rooftop Solar Installation completed by Urzaa

  • Another successful project completed by the Urzaa Non Conventional Energy team!

  • Another successful 3KW solar installation completed!

Tired of high electricity bills? [solar solution]

Used 3×
  • Tired of high electricity bills? Switch to smart rooftop solar solutions

  • Tired of those heavy electricity bills burning a hole in your pocket?

[Myth question on rain/solar]? [fact + CTA]

Used 2×
  • बारिश में सोलर इंस्टॉलेशन क्यों रोक रहे हो? सोलर पैनल सिर्फ धूप में ही नहीं

  • क्या बारिश में सोलर लगवाना सही है? 🌧️⚡ हाँ!

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Explode reach with Hindi slogan reels like post 6's 241,334 likes and 940 comments, dwarfing others at under 100. 2.1 posts/week starves algorithm momentum despite 20k followers. Bill pain hooks in post 3 hit 43 likes proving demand. Lean into local installs for proof, but scale proven formats. Post cadence and variety fix growth leaks fast. Urgency on subsidies pulls inquiries now.

Working

5
  • Hindi slogans virality in post 6.
  • Install showcases build trust, posts 0,9,24.
  • Savings hooks engage, post 3 at 43 likes.
  • Rain myth reels educate, post 22 at 286 likes.
  • Local Ujjain focus resonates.

Risks

5
  • Cadence too low at 2.1/week limits visibility.
  • Few comments despite likes; add questions.
  • Skip blank captions like post 13.
  • Overuse contact in every post dilutes.
  • Low image engagement vs reels.

Ship next

5
  • Double posting to 5/week focusing on reels.
  • Test Hindi hooks on savings pillars.
  • Run site survey giveaways in captions.
  • Partner local influencers for UGC.
  • Track subsidy scheme deadlines for timely posts.

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