@themdaesthetics Instagram analysis · Engagement, top posts & strategy · Postana
Postana

Strategy report · Updated Aug 17, 2026

What's working for @themdaesthetics on Instagram.

The MD Aesthetics avatar

The MD Aesthetics

1.1K followers · 197 posts

“Aesthetics, Wellness and Direct Primary Care #themdaesthetics”

Engagement rate

1.39%

Per post, last 90 days

Posts per week

2.3

Niche avg 4.0

Average likes

15

1 avg comments

Post mix

Last 90 days · 197 posts indexed

Reels 60%
Carousels 10%
Static 30%
UGC reposts 0%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 reel 3.39% engaged

What if the biggest investment you make after 40 isn’t your retirement account—but your health? Health insurance is essential for emergencies, hospital care, surgeries, and unexpected illnesses. But prevention is different. A membership-based primary care practice gives you something many people feel is missing today: time with your physician. ✔ Longer appointments ✔ Personalized prevention plans ✔ Direct physician access ✔ Weight management & metabolic health ✔ Longevity & wellness strategies ✔ Same- or next-day appointments when available Because the goal isn’t just to live longer—it’s to stay healthy enough to enjoy the life you’ve worked so hard to build. Book your appointment at 📍THE MD AESTHETICS Primary Care 📞 916-294-7428 Live Better. Feel Better. Look Better.#primarycarephysician #longevity#wellness #healthandbeauty @edhtowncenter @edhchamber @towncentermarketedh

34 4 33
Post 2 reel 3.03% engaged

💪 Think creatine is only for bodybuilders? Think again. Creatine monohydrate is one of the most extensively researched supplements in the world, with hundreds of peer-reviewed studies supporting its safety and effectiveness. It’s not just about building muscle—it’s about protecting it. As we age, we naturally lose muscle mass, strength, and power. That loss can affect metabolism, balance, bone health, and overall independence. Research shows creatine may help: ✔️ Preserve lean muscle mass ✔️ Improve strength and recovery ✔️ Support healthy aging ✔️ Enhance exercise performance ✔️ Support cognitive function in certain populations For most healthy adults, 3–5 grams of creatine monohydrate daily is all that’s needed. One common myth? Creatine does not damage healthy kidneys. While it can increase blood creatinine levels, this is a normal byproduct of creatine metabolism—not a sign of kidney injury. If you have kidney disease or other medical conditions, speak with your physician before starting supplementation. At THE MD AESTHETICS, we believe longevity isn’t just about adding years to your life—it’s about adding strength, vitality, and independence to those years. Live Better. Feel Better. Look Better. 📍THE MD AESTHETICS #longevity #physicianledcare #wellness #weightloss #primarycarephysician @edhtowncenter @edhchamber

32 2 76
Post 3 reel 2.94% engaged

What if your doctor actually had time for you? ✨ Experience a more personal approach to healthcare—more time, more access, and care designed around you. Primary Care. Wellness. Longevity. Aesthetics. 📞 Call (916) 294-7428 to schedule your complimentary Meet & Greet. THE MD AESTHETICS | El Dorado Hills#eldoradohills #primarycare #obesitymedicine #conciergemedicine @edhtowncenter @edhchamber

30 3 10

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Direct Primary Care

    25.00%

    Promotes Direct Primary Care model with unlimited access and prevention focus. Uses reels and images with checklists and questions to highlight benefits over insurance. Builds trust in patient-centered care.

  2. 02

    Skin Tightening Tech

    30.00%

    Details non-invasive skin treatments like Fotona and XERF. Reels and carousels explain tech, results, and FAQs with emojis and lists. Educates on collagen stimulation and tightening for high engagement.

  3. 03

    Body Sculpting

    15.00%

    Focuses on body contouring with Emsculpt NEO for muscle building and fat loss. Targets post-weight loss needs in reels and images. Emphasizes functional strength and physician backing.

  4. 04

    Longevity Science

    20.00%

    Educational content on longevity, hormones, and supplements like creatine and TruAge tests. Reels use science-backed facts and lists to address aging proactively.

  5. 05

    Patient Stories

    10.00%

    Shares patient testimonials and event shoutouts. Images and reels celebrate feedback and community ties for relatability.

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.3 posts/week

Niche benchmark · 4.0/week

-42% above benchmark
2026-W23 2026-W34

Best days

Tuesday · Thursday · Friday

Best hours

9-11am · 4-6pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

What if [counterintuitive idea]?

Used 3×
  • What if the biggest investment you make after 40 isn’t your retirement account—but your health?

  • What if your doctor actually had time for you?

✨ [Treatment]: [tech + benefits]

Used 5×
  • ✨ Fotona 4D: Rejuvenation From the Inside Out Four complementary laser modes.

  • ✨ XERF uses advanced monopolar RF with dual-frequency technology

  • ✨ Lift smarter, not harder. Experience the next generation of skin tightening with XERF

[Patient review/ testimonial opener]

Used 2×
  • Patient love! ⭐⭐⭐⭐⭐

  • When a review makes you do a happy dance…

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Wellness education reels are the top engagement driver, with post 8 hitting 34 likes on preventive care and post 10 at 32 likes on creatine science. These outperform promo posts by 3x average, proving value-first content resonates in this niche. Current 2.3 posts/week starves growth despite 1121 followers primed for physician-led advice on aesthetics and primary care. Double cadence to 4-5 posts/week using proven pillars like skin tightening (30% share) to unlock momentum. Levers like question hooks in posts 8 and 12 boost comments too. Prioritize reels over images, as they average 22 likes vs 4.

Working

5
  • Wellness reels like post 8 drive peak likes.
  • Treatment tech explainers engage on pillars.
  • Question hooks spark curiosity.
  • Physician credentials build trust.
  • Event tie-ins support local vibe.

Risks

5
  • Low cadence limits reach; inconsistent posting.
  • Underuse carousels for deeper education.
  • Few calls-to-action in high-engagement posts.
  • Minimal variety in body sculpting content.
  • No UGC integration yet.

Ship next

5
  • Post 4x weekly on Tue/Thu/Fri mornings.
  • Create reel series answering top treatment FAQs like post 3.
  • Test carousel myth-busters on aesthetics.
  • Amplify top hooks in next 10 posts.
  • Track engagement on new wellness reels.

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