Strategy report · Updated Aug 10, 2026
What's working for @thecognitivecorner on Instagram.
The Cognitive Corner l Therapy in Calgary, Alberta 🇨🇦
28K followers · 30 posts
“🤎🌈Inclusive & affirming care 🛋️📍In-person counselling in Calgary 💻 Virtual: AB, BC, ON, MB, QC, SK, N.L🇨🇦 Try Our Therapy Matching Quiz⤵️”
Engagement rate
3.92%
Per post, last 90 days
Posts per week
2.2
Niche avg 4.0
Average likes
1.1K
13 avg comments
Post mix
Last 90 days · 30 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 36.61% engagedStarting therapy is already a huge step - you don’t need to stress about the little things, we’ve got you ✨ 🇨🇦 Accepting new clients in-person in Calgary and virtually across Canada. Free consults 🔗 #therapysession #healingjourney💜 #yyccalgary
reel 25.34% engagedAnd actually the best approach is when different modalities are blended to fit each person’s needs ✨ Currently accepting new clients in person in Calgary and virtually across Canada 🇨🇦 #healingjourney #mentalhealthawarness #therapytiktok
reel 13.13% engaged✨Acceptance and Commitment Therapy (ACT) can be helpful for clients who: Are navigating depression, anxiety, trauma, chronic pain, grief, or major life changes Overthink, avoid, or procrastinate because of fear Struggle with perfectionism or harsh self-criticism Feel stuck or disconnected from what matters to them Want to accept what they cannot control while taking meaningful action Want to build psychological flexibility and live more in line with their values #therapistofinstagram #yyctherapy #traumahealing
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.2 posts/week
Niche benchmark · 4.0/week
Best days
Thursday · Tuesday · Wednesday
Best hours
6-8pm · 7-9am · 5-7pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Currently accepting new clients in [locations].
Used 12×
Currently accepting new clients in person in Calgary and virtually across Canada 🇨🇦
Currently accepting new clients in person in Calgary and virtually across Canada. 🇨🇦
Currently accepting new clients in person in Calgary and virtually across Canada 🇨🇦
[Question]?
Used 5×
Have you ever had this feeling?
Been there? 👀
Which one affects you the most?
[Modality] can be helpful/powerful if/for [clients who]
Used 4×
Acceptance and Commitment Therapy (ACT) can be helpful for clients who:
IFS can be a powerful approach if you often find yourself wondering,
Disclaimer: This is a [mock] therapy session.
Used 3×
Disclaimer: This is a shortened mock therapy session created for educational purposes.
🚨Disclaimer: This is a therapy mock-session condensed into a 2-minute video
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Post 10 and 25 crushed with 7k+ and 10k likes by blending modality education with urgent client calls, proving this combo converts views to inquiries. Yet at 2.2 posts/week, the account leaks momentum, missing the steady volume needed for 30k follower growth. Pillars like client acquisition (40%) and modalities (25%) dominate, but demos like post 3 underperform without stronger hooks. Upping frequency 2x while refining hooks could 3x engagement in 90 days, prioritizing Thursday evenings when post 11 hit 3.6k likes. Focus hooks on questions and CTAs to pull from therapy-curious scrollers in Calgary and Canada-wide.
Working
5- Client promo hooks land consistently across 12 posts.
- Modality lists like post 11 drive comments (48).
- Questions spark relatability in posts 6,21.
- Therapy demo reels educate without spoiling real sessions.
- Local Calgary tags boost relevance.
Risks
5- Vary captions beyond repetitive client calls to reduce fatigue.
- Add more carousels; reels alone limit depth.
- Drop low-engagement hiring posts like 14.
- Incorporate user polls in stories for interaction.
- Fix date inconsistencies for pro feel.
Ship next
5- Double posting cadence to 4x/week using top hooks.
- Test carousel formats weekly for deeper engagement.
- Launch UGC calls crediting client stories.
- Run A/B on hook patterns in stories.
- Partner with @newtherapistnetwork for cross-posts.
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