Strategy report · Updated Aug 21, 2026
What's working for @theaturner1 on Instagram.
Thea
37.3K followers · 190 posts
“In case you need outfit inspiration ⭐️ Mumbai Managed by @peoplekind_”
Engagement rate
9.88%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
3.3K
389 avg comments
Post mix
Last 90 days · 190 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 74.12% engagedThis one’s for my girls who can’t decide between low-rise and high-rise… the @levis_in cinch jeans are your best friend🤞🏼🫶🏼 #ad
reel 61.48% engagedthe most perfect elevated set @via_xvii_ 🌷can’t wait to style the top a million way💛 Comment for the set link 🪽
reel 20.33% engagedsome outfit inspo from my beautiful friends 🦋
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Saturday · Sunday · Friday
Best hours
6-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Comment for [links/link] [details]
Used 12×
Comment for outfit link 💛
Comment what brands I should try next and for LINKS 🤍
Comment for the set link 🪽
My fav series [content]
Used 3×
My fav series to film!! Here are all my June favourites🪽
my fav series 🤍 comment for links!
[Dog reveal/action]! [CTA/emojis]
Used 6×
send this to a dog mom! 🐶💌 comment for links 🦴
Jelly firkin reveal!! Watch out for dog mum essentials coming soon⭐️
it’s a girl!!!! and she’s a long haired dachshund 🐶🎀
[Outfit pieces] @[brands] [emojis]
Used 8×
top @casualthreatofficial 🩵 skirt @aritzia 🤍
Something blue, something fun & and something for everyday! 🌺🫶🏻🩵
@peppermayo never fails me🦋 heels @sophiawebster
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
'Comment for links' outfit reels are the engagement engine, with post 3 exploding to 27k likes and 636 comments, and post 8 at 17k likes. This CTA pattern crushes across 12 posts, driving comments up to 5.6k on post 8. Dog content like post 26 adds sticky loyalty at 2.4k likes despite lower volume. Cadence lags at 2.3 posts/week, starving growth for 37k followers. Boost pillar mix to 50% outfits, 20% dogs for momentum. Personal vlogs connect but underperform; refine for hooks. Scale wins here.
Working
5- Comment CTAs skyrocket comments on outfits.
- Dog reels build niche community fast.
- Brand tags boost discoverability.
- Fav series recur with strong saves.
- Life moments like birthdays resonate emotionally.
Risks
5- Posting too sporadic at 2.3/week limits reach.
- Personal vlogs lack consistent CTAs.
- Low variety beyond outfits risks fatigue.
- Carousel use minimal despite solid likes on 7 and 28.
- Ad disclosures could integrate smoother.
Ship next
5- Ramp to 5 posts/week focusing on outfit drops.
- Test UGC reposts of fan outfits weekly.
- Launch dog essentials series with post 14 style.
- Double down on fav series monthly.
- Experiment carousel for birthday-style recaps.
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