Strategy report · Updated Aug 3, 2026
What's working for @the_elvi_croche on Instagram.
Elvit Tony
3.1K followers · 707 posts
“The Thread Engineer👷♀️🧶 👉 Handmade Crochet Baby & adult Dresses 👉Custom Orders Available 💌 👇DM to Order / Kerala ⭐️Gpay/No ReturnShipping all over 🌍”
Engagement rate
16.76%
Per post, last 90 days
Posts per week
2.3
Niche avg 4.0
Average likes
512
8 avg comments
Post mix
Last 90 days · 707 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 465.32% engaged🧶 Crochet Love#crochetersofinstagram #handmadewithlove #crochetcommunity #crochet #handcrafted ,happy women’s day
image 4.42% engagedDream♥️ Featured @ malayalamanorama #crocheting #passion #featured #malayalamanorama #smallbuisnessowner
reel 3.32% engagedNku aa vattund🧶#crochetlovers #crochet #trendingreels #fyp#reelsinstagram
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 4.0/week
Best days
Tuesday · Wednesday · Sunday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Let's make [product] [emoji]
Used 5×
Lets make cute Mango Pudding Frock🥭👗
Lets make a cute baby frock👗
Lets make a cute hair accessory 🦋🧶
Dm for orders [emoji] Accepting [X] orders
Used 6×
Crochet Mullapooo Dm for orders Accepting Bulk orders Shipping all over 🌍
Crochet Bouquet 💐 Dm for Orders
Crochet 🥭 Pudding Frock👗👗 Dm for Orders
Would you [action] this? Tag [them/someone] below! 👇
Used 3×
Would you gift this to someone special? Tag them below! 👇💐
Tag someone who would love this. 💕
Save this [video/tutorial] [reason]
Used 3×
Save this tutorial and try it today! 💕 Which color would you make first?
Are you a crocher🧶??? Then save this video Crochet Hand Exercise part 1
This is a special [item] for a very special [person/occasion]
Used 2×
This is a special gift for a very special person. Every detail of this bag was chosen with love and care.
Engagment gift 🎁 hamper#gifthampers #engagement💍 #handmadewithlove
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single strongest lever for this account is leaning harder into viral moments and understanding exactly what produced them. Post 2 earned 14,376 likes and 63 comments, which is roughly 140 times the typical post performance, yet the account has not structurally replicated the format or timing since January. That gap is the biggest leak. The account posts at 2.3 times per week, well below the 4-post niche benchmark, and the sporadic cadence means the algorithm rarely builds momentum before it stalls again.
Post 18 (a static image) pulled 111 likes and 26 comments after a press feature from Malayala Manorama, proving that social proof and off-platform credibility translate directly to on-platform engagement. The tutorial and make-along pillar, seen in posts 7, 11, and 19, consistently earns comments over simple showcases, yet it represents only about 30 percent of the feed. Occasion-tied drops like posts 3 and 8 also generate above-average comment depth, suggesting the audience responds to urgency and context.
The account has a real commercial identity and a loyal micro-audience, but it needs consistent volume, a tighter visual style across the feed, and a deliberate strategy of repeating what already worked at scale.
Working
4- Tutorial-style reels with a 'Let's make' hook generate the most comments and watch-time, as seen in posts 7, 11, and 19.
- Occasion and gifting context (posts 3, 8, 0) lifts comment rates because it gives followers a real reason to act.
- Press features and external credibility convert directly to engagement, as post 18's 111 likes after a Malayala Manorama mention shows.
- Authentic lifestyle mood content (posts 1, 10) attracts followers who connect with the creator, not just the product.
Risks
5- Posting cadence is 2.3 per week against a 4-post benchmark; low volume is the primary reason the algorithm deprioritizes the account.
- The breakout format from post 2 has never been deliberately repeated; there is no system for doubling down on proven content.
- Several posts (0, 9, 14, 26) show likes as -1, suggesting inconsistent content or platform flags that need investigation.
- Hashtag strategy is inconsistent, swinging from 3 tags to 30 across posts, making it hard to build audience clusters over time.
- No clear visual grid or color theme makes the profile page hard to convert on a cold visit.
Ship next
5- Increase posting to 4 reels per week immediately by batching two tutorial reels and two product showcase reels each week.
- Recreate and iterate on the post 2 format: a clean, music-led crochet process reel with a seasonal or emotional hook, posted in late January or around Women's Day.
- Standardize hashtag sets to 10 to 15 per post across three tiers: niche (crochetkerala), mid (crochetcommunity), and broad (handmadewithlove).
- Build a 6-post seasonal content calendar around Onam, Christmas, and Valentine's Day drops, each with a DM-to-order CTA, at least 2 weeks before the occasion.
- Pitch one regional media outlet or collaborate with one Malayalam creator per month to replicate the press-lift effect seen in post 18.
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