Strategy report · Updated Aug 12, 2026
What's working for @tea_edu on Instagram.
TEA - Tertiary Education Advisors | A Youth Empowerment Company
116.4K followers · 769 posts
“▫️Mentoring Talent Worldwide 🌍 ▫️College Admissions : Bachelor’s | Master’s | MBA ▫️Career & Life Mentorship 📌 Book Your FREE Discovery Call👇🏾”
Engagement rate
0.27%
Per post, last 90 days
Posts per week
2.1
Niche avg 4.0
Average likes
243
72 avg comments
Post mix
Last 90 days · 769 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 0.96% engagedIf you’re applying to the Ivy League, this is something you need to know 🎓 Every Ivy is looking for a different kind of applicant. The strongest applications aren’t about changing your story, they’re about knowing which parts of your story each university is looking for. 💡📚 Want to dive deeper? 💙 Follow us and leave a comment for our complete Ivy Homework Guide. We’ll send you the link 🚀 . . . . . . . . . #IvyLeague #CollegeAdmissions #StudyAbroad #CollegeEssays #UndergraduateAdmissions
reel 0.94% engaged🎓 Harvard’s Common Data Set (CDS) is one of the most valuable resources available to applicants. 📊 It gives you insights into admissions statistics, academic profiles, financial aid, student demographics, and much more, helping you make informed decisions instead of relying on assumptions. The challenge? 🤔 Most students don’t know how to interpret what the data actually means for their application. That’s where we come in. 💬 Comment “HARVARD” below, and we’ll send you our detailed Harvard CDS Guide packed with key insights, admissions takeaways, and everything you need to understand the data better. 📩 #Harvard #HarvardAdmissions #StudyAbroad #USAdmissions #CollegeAdmissions
carousel 0.89% engaged💰 Financial aid isn’t just about filling out the FAFSA. It’s about being prepared before the application even opens! A lot of students end up scrambling for documents at the last minute, leading to unnecessary stress and delays. That’s exactly why we put this checklist together. 👇 Follow us and comment “FAFSA” and we’ll send you the detailed document straight to your DMs to help you start preparing now! 🚀 . . . . . . . . . #StudyAbroad #FAFSA #FinancialAid #USAdmissions #CollegeAdmissions
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.1 posts/week
Niche benchmark · 4.0/week
Best days
Sunday · Thursday · Monday
Best hours
6-8pm · 10am-12pm · 8-10pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Follow & comment “[KEYWORD]” for [guide]
Used 14×
Follow us and comment “MOE” and we’ll send you the complete guide with eligibility, tuition savings, and admission tips
Follow us and comment to receive the complete Harvard Admissions Guide with expert insights and application tips
Follow us and comment “FAFSA” and we’ll send you the detailed document straight to your DMs
[Number] [X]. [insight]
Used 8×
7 countries. 22 universities. 9 months. 🌍🎓 7 countries isn’t the strategy.
6 prompts. 6 chances to show Columbia who you are beyond your transcript.
Save this list of 5 journals high school students can explore
[X] isn’t/doesn’t just [belief]
Used 7×
Your SAT score matters, but probably not in the way you think.
Acceptance rates show how competitive a university is, not whether you’ll get in.
Full-ride scholarships don’t just look at your grades.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
University guides and scholarship carousels power engagement, with post 22 hitting 1038 likes on Ivy homework and post 11 at 800 on full-ride scholarships. Paired with comment CTAs, they spark massive interactions like 707 comments on post 10 Harvard CDS and 345 on post 25 FAFSA, converting to leads at 116k followers scale. These list-driven formats outperform reels by 3x on likes. 2.1 posts/week throttles momentum despite proven hooks; milestones like post 2 (259 likes) dilute feed strength. Scale to 4 posts/week in top pillars to unlock algorithm and growth.
Working
5- Carousel uni guides excel, post 22 at 1038 likes and post 13 at 135 comments.
- Scholarship content drives comments, post 25 with 345.
- Comment-DM CTAs boost metrics across posts 10,14,25.
- Myth-busting reels like post 9 hit 553 likes.
- Ivy-focused posts resonate, post 22 top performer.
Risks
5- Cadence at 2.1 posts/week limits reach and consistency.
- Milestone updates like post 2 underperform versus guides.
- Some reels miss strong CTAs, capping comments.
- Overreliance on carousels; test more reels.
- Promotional posts without lists get lower engagement.
Ship next
5- Launch 2 new university/scholarship carousels per week with comment CTAs.
- Test Sunday and Thursday posts in 6-8pm window.
- Track DM leads from top hooks and scale winners.
- Ramp to 4 posts/week focusing on pillars.
- Develop Ivy-specific series like post 22.
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