Strategy report · Updated Aug 5, 2026
What's working for @suezannee on Instagram.
Sue-Zanne Kuah
1.2K followers · 698 posts
“supply chain girlie by day + @kookscreamery 🍦 figuring out adulthood one side quest at a time ✨ 📍 singapore 💌 [email protected]”
Engagement rate
7.08%
Per post, last 90 days
Posts per week
1.6
Niche avg 4.0
Average likes
74
11 avg comments
Post mix
Last 90 days · 698 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 37.05% engaged[GIVEAWAY-CLOSED] 🎉 WE’RE TURNING 10 🎉 To celebrate, we’re giving away a Kooks Creamery Live Dessert Station worth up to $2,000 for one special occasion happening in 2026 💖 Wedding? Birthday? Corporate event? We got you 🍨✨ To enter: 1. Like & share this post 2. Follow @kookscreamery 3. Comment why Kooks would be the perfect addition to your celebration + your event venue Winner must have an event taking place in 2026 ✨ Giveaway runs from 28 May – 1 June 2026. #kookscreamery #giveaway #sggiveaway #viral #trendy
carousel 15.99% engagedA whole DECADE of scoops🍦🎉 What started as a simple idea somehow turned into late nights, full tables, and familiar faces we’ve come to love. We’ve changed, grown, and figured things out along the way — but some things stayed the same. You showed up. And we kept scooping 🤍 A decade in…and we wouldn’t have it any other way. Here’s to 10 years of choosing us✨ More to come. Stay close. 👀 📍Bedok 📍Serangoon #ADecadeofKooks #10YearsOfScoops #KooksCreamery
carousel 13.99% engaged@kookscreamery Christmas shop is now open! ❄️🎄 Each item was thoughtfully curated festive gifts for friends & loved ones and my favourite has got to be the showstopping masterpiece — the torched marshmallow meringue ice cream cake in my absolute favourite pistachio tiramisu flavour 💚🤎 It was great fun prepping and shooting for this session that turned out to be a semi-family shoot 🙊 the girls were such naturals in front of the camera hahaha is future momager on the cards for me? 🤣 #kookcreamery #christmas2024 #festivetreats #ellycastingcall2024
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.6 posts/week
Niche benchmark · 4.0/week
Best days
Tuesday · Wednesday · Friday
Best hours
7-9am · 12-2pm · 7-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Rookie mistake: [relatable error] while [context]
Used 3×
rookie mistake: skipping breakfast before helping out at one of our live dessert events
Apparently I can still pull an all-nighter… just don't ask me how I functioned the rest of the day
every. single. time. 😭 #gym #fitnessjourney
I never thought I'd [X], but [surprising outcome]
Used 3×
I never thought I'd consider buying a refurbished device, but after seeing how thoroughly every certified refurbished device is checked
Safe to say I underestimated what could happen with just 1.2k followers
Ngl, I didn't expect to get selected for the media invite
POV: You're trying to [goal]... but [conflict]
Used 2×
POV: You're trying to be financially responsible... but you still want nice things. 😆🙈
Just a series of completely necessary purchases. 🎀 No further questions please.
can i [tongue-in-cheek ask]? 🥹 [short relatable reason]
Used 3×
can i extend my ooo? 🥹🌴
life lately ☀️🤍 #lifelately #everydaymoments #sglifestyle
I really thought she meant, like… a couple??? 🥲🍪
[X] years/months of [thing]. Here's what stayed the same.
Used 2×
A whole DECADE of scoops🍦🎉 What started as a simple idea somehow turned into late nights, full tables, and familiar faces
A whole month to celebrate 10 years? Don't mind if we do 🍦🎉 From our first scoop to now
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single strongest lever on this account is the Kooks Creamery connection. Post 28 (giveaway) pulled 290 likes and 155 comments, and post 16 (10-year anniversary carousel) hit 187 likes, both multiples above the account average. These two posts alone prove the brand halo is the biggest engagement driver available to a 1,201-follower account posting at only 1.6x per week.
The biggest leak is cadence. At 1.6 posts per week, the account is running at roughly 40% of the healthy benchmark for this niche. High-performing everday lifestyle reels like post 7 (76 likes) and post 27 (110 likes) show the personal content lands when it is published, but the gaps between posts bleed momentum. Sponsored content is inconsistent: post 6 (41 likes) and post 15 (21 likes) underperform relative to organic posts, suggesting brand fit needs tighter curation.
The clearest path forward is to publish 3 to 4 times per week, lean into the Kooks Creamery storytelling angle for at least one post per week, and reserve partnerships for brands that map directly to food, lifestyle, or skincare themes already proven in the feed.
Working
4- Kooks Creamery posts consistently outperform the account average, especially milestone and giveaway formats.
- Relatable everyday reels with self-aware humor (posts 7, 13, 23) generate strong like-to-follower ratios.
- Carousels work well for travel dumps and brand moments where multiple visuals tell a richer story.
- Short punchy hooks like POV and rookie mistake frames earn above-average comment counts.
Risks
4- Posting cadence is too low at 1.6 per week; aim for 3 to 4 posts per week to maintain algorithmic momentum.
- Several sponsored posts (posts 1, 15) score below 30 likes, suggesting the brand fit or disclosure framing is too product-forward.
- Comment counts are often low on non-giveaway posts; adding a direct question in captions could improve two-way engagement.
- Travel content is visually appealing but captions are thin, missing a story hook that would give followers a reason to comment.
Ship next
5- Build a simple 4-post weekly content calendar: 1 Kooks reel, 1 lifestyle reel, 1 collab post, and 1 carousel or travel dump.
- For every sponsored post, lead with a personal story or failure first (like post 6) before mentioning the product.
- Add a direct question at the end of at least 3 captions per week to lift comment counts organically.
- Test posting on Tuesday and Friday between 7 and 9pm SGT for two months and track whether average likes increase.
- Pitch one Kooks Creamery behind-the-scenes series (prep, baking, events) as a recurring weekly content vertical.
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