Strategy report · Updated Aug 5, 2026
What's working for @stickscorey on Instagram.
Corey Sowers
19.9K followers · 8 posts
“NY | Marist”
Engagement rate
2.97%
Per post, last 90 days
Posts per week
0.0
Niche avg 2.0
Average likes
582
10 avg comments
Post mix
Last 90 days · 8 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.0 posts/week
Niche benchmark · 2.0/week
Best days
Tuesday · Thursday · Sunday
Best hours
9-11am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
The [adjective] chapter… [emoji]
Used 2×
to be continued… ⏳ #year2
The final chapter… 📖 #year4 #seniorday
Onto the next [noun] [emoji]
Used 2×
Onto the next chapter ✅
Go time #year4 #dawgs
Just the [noun]… #year[X]
Used 2×
Just the beginning… #year1
Time to run it back 🔁 #year2
[Year].jpeg
Used 1×
2022.jpeg
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The clearest lever for this account is the emotional arc format. Post 7 (940 likes) and post 2 (754 likes) are the two highest performers, and both use the chapter or continuation hook tied to a real athletic milestone. That pattern reliably outperforms neutral posts by a wide margin, with the top two posts averaging 847 likes versus 372 likes for the rest of the feed.
The biggest leak is cadence. The account is posting 0.0 times per week, which means nearly 20,000 followers are getting no content and the account is invisible to the algorithm. Even one carousel per week tied to a season beat or personal update would compound follower trust and reach over time. The account has proven it can generate strong organic engagement without a large following, which makes dormancy an especially costly choice.
The #year[X] hashtag series is a built-in content calendar that has not been fully used. Posts 0, 2, 4, 5, and 7 all use year-based framing, and the highest-engagement posts cluster there. Rebuilding around that seasonal narrative spine, with consistent weekly posting, is the fastest path to growth.
Working
4- Chapter and milestone carousels consistently earn the highest likes, with posts 7 and 2 leading the entire feed.
- Short, cryptic captions paired with ellipses or emojis drive curiosity and perform better than longer descriptive text.
- The #year[X] hashtag series creates a recognizable content arc that rewards returning followers.
- Carousels are the only format used and they work, so no format pivot is needed.
Risks
4- Posting frequency is at zero, which is the single biggest drag on reach and follower retention.
- Comments are very low relative to likes, suggesting captions rarely ask a question or invite a response.
- There is no content between major milestones, leaving long gaps where followers have no reason to engage.
- Hashtag use is inconsistent, with some posts using none and others using two or three targeted tags.
Ship next
5- Commit to at least one carousel post per week, even during the off-season, using practice, travel, or behind-the-scenes content.
- End every caption with a direct question to push comment rate above its current average of roughly 9 per post.
- Plan a #year5 or post-career chapter post in advance so the content arc has a defined next beat.
- Add three to five consistent hashtags to every post to improve discoverability without cluttering the caption.
- Post the next carousel on a Tuesday or Thursday between 9 and 11am based on when current high-performers were published.
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