Strategy report · Updated Sep 3, 2026
What's working for @stevemurraaay on Instagram.
stevemurraaay
2.9K followers · 324 posts
“Made $40M. Lost it all. Now rebuilding my life and businesses in public. New video every day ↓”
Engagement rate
5.20%
Per post, last 90 days
Posts per week
1.9
Niche avg 5.0
Average likes
113
38 avg comments
Post mix
Last 90 days · 324 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 108.41% engagedI made $40 million dollars, then lost it all. Now I’m starting again. This is the story of what happened, what it taught me, and why I’m starting again from zero. I’m documenting the rebuild, honestly and in public. Come along for the ride. ❤️ #Entrepreneurship #StartupFounder #BuildingInPublic #FounderJourney #StartAgain
reel 5.42% engagedDay 2 of rebuilding after losing $40M. For years, I was ashamed to talk about what happened. But hiding from it didn’t make it hurt any less. Everyone has a story. A failure, a mistake or a moment they wish they could change. No matter how big or small it feels, talking about it can set you free. Your hardest chapter might also help someone else feel less alone. What’s something you’ve been afraid to talk about? Follow along to see if I can do it again. #EntrepreneurJourney #BuildingInPublic #FounderStory #StartingAgain #Day2
reel 4.05% engagedDay 5 of rebuilding after losing $40m. The best thing I did after losing everything was start again immediately. I wanted to take a year off. A friend came to my house, sat on my sofa and told me that was a terrible idea. “Start something new today.” So I did. The next business hasn’t worked out yet, but starting it gave me something to focus on. I was too busy building, raising money and paying the bills to sit around feeling sorry for myself. People also keep asking why I’ve set such a ridiculous goal. Because I’ve made $40m once. I believe I can do it again. If you’re going through something difficult, don’t wait until you feel ready. Start the next thing. Share this with someone who needs to hear it.
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.9 posts/week
Niche benchmark · 5.0/week
Best days
Sunday · Friday · Tuesday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Day [N] of rebuilding after losing $40m.
Used 11×
Day 10 of rebuilding after losing $40m. People keep telling me I’m delusional.
Day 9 of rebuilding after losing $40m. When something goes wrong, the worst thing I can do is sit alone and replay it.
Day 8 of rebuilding after losing $40m. Nearly every decision that changed my life was something I almost talked myself out of.
[Open question]?
Used 8×
What are you delusional enough to believe you can do?
Who do you need to call?
What’s something you’ve been afraid to talk about?
People keep [doing X].
Used 5×
People keep telling me I’m delusional.
People keep asking why I didn’t take profit.
People cared because they felt part of it.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Post 0's 2403 likes and 755 comments prove the rebuild diary pillar is the strongest lever, pulling 125k+ views in week 1 and dwarfing all else. Vulnerable daily reels sharing $40m loss lessons hook viewers emotionally, fostering comments and subscriptions like post 10's first VPN customer. This building-in-public format turns followers into advocates. 1.9 posts/week is the biggest leak, starving momentum as older family carousels limp at 3 likes. Rebuild pillar owns 40% feed but needs consistency to scale from 2913 followers. Layer in VPN updates tied to personal story for cohesion, posting Sundays, Fridays, Tuesdays in 7-9am slots. Aim for 5 posts/week to hit escape velocity.
Working
5- Day X rebuild reels crush with 2400+ likes on intro.
- Questions drive 20+ comments consistently.
- Building VPN in public converts viewers to customers.
- Vulnerability builds rapid connection.
- Sunday wins-sharing boosts community.
Risks
5- Boost cadence from 1.9 to 5 posts per week.
- Weave family posts into rebuild narrative to lift engagement.
- Cut low-engagement filler like post 17.
- Focus hooks on proven Day X and questions.
- Standardize VPN updates with progress metrics.
Ship next
5- Double down on Day X series posting daily for 30 days.
- Launch lifetime VPN access poll follow-up reel.
- Test family content with rebuild tie-in like balancing life.
- Schedule 5 posts weekly using best days and hours.
- Analyze top comments for new pillar ideas.
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