Strategy report · Updated Aug 17, 2026
What's working for @stefanlewisfilms on Instagram.
Stefan Lewis
99K followers · 65 posts
“sharing my perspective. let’s work → stefanlewisfilms@gmail.com 🎨 how I colorgrade my films ↴”
Engagement rate
11.15%
Per post, last 90 days
Posts per week
0.4
Niche avg 3.0
Average likes
11K
77 avg comments
Post mix
Last 90 days · 65 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 144.52% engagedBetween reality and a daydream.
reel 41.05% engagedIt’s all in your mind. Shot on @sonyalpha @djiglobal #cinematic #videography #travelfilmmaker #cinematography #travel
reel 21.19% engagedAbove it all. Shot on @sonyalpha Music by @nicholasbritell
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.4 posts/week
Niche benchmark · 3.0/week
Best days
Tuesday · Friday · Wednesday
Best hours
6-8pm · 8-10am
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Dreamy phrase].
Used 15×
Between reality and a daydream.
Above it all.
Purposely lost.
Shot on @sonyalpha Music by [artist]
Used 8×
Shot on @sonyalpha Music by @nicholasbritell
Shot on @sonyalpha Music by @macmiller
Shot on @sonyalpha Music by @strawberry_guy
#AD [Adventure powered by brand]
Used 3×
A day in the Canadian Rockies, powered by @noco
A roadtrip through the Pacific Northwest, powered by @noco
[Location/theme] moments.
Used 4×
West coast moments.
Moments to memories.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Triple posting cadence from 0.4/week to 3/week to sustain algorithm momentum and match 142k likes on [1] poetic reel. Cinematic escapes dominate at 55% share, pulling 40k likes [15] and 100+ comments consistently via dreamy hooks and Sony music combos. Sparse sponsors at 10% still convert through authentic adventures like NOCO roadtrips [0,9]. Inconsistent gaps leak audience retention, with carousels scarce despite 11k likes [18] proving recap power. Lean into Tuesdays/Fridays evenings for Tuesday clusters showing steady views. Refine hooks, scale pillars, partner smarter for scalable growth.
Working
5- Poetic openers spike engagement, 442 comments on [1].
- Music and Sony credits elevate every top reel.
- Cinematic reels average 10k+ likes when consistent.
- Reflective compilations build community loyalty.
- Sponsors blend seamlessly into adventures.
Risks
5- Cadence too low at 0.4 posts per week kills momentum.
- Only 12% carousels despite strong [18] performance.
- Sponsored posts clustered, risks feed fatigue.
- Limited variety beyond Sony tags.
- Recent posts underperform older hits like [1].
Ship next
5- Ramp to 3 posts per week on Tuesdays and Fridays.
- Batch produce 10 cinematic escape reels using [1] style.
- Secure one sponsor per month tied to road trips.
- Test carousel every 4th post like [18] for retention.
- Analyze comments on top reels for future music picks.
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