Strategy report · Updated Aug 5, 2026
What's working for @soorajsaxena on Instagram.
Sooraj Saxena
881.7K followers · 347 posts
“Film • Culture • Tech • AI Partnerships: [email protected] 📍SF • 3M+ TikTok DM ‘film’ → How I Film By Myself”
Engagement rate
4.90%
Per post, last 90 days
Posts per week
0.8
Niche avg 3.0
Average likes
42.6K
611 avg comments
Post mix
Last 90 days · 347 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.8 posts/week
Niche benchmark · 3.0/week
Best days
Tuesday · Wednesday · Saturday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Stop [doing X] if you [condition].
Used 3×
You need to stop thinking you're stuck because you lack vision.
Stop being afraid to grieve the lives you'll never live.
You can consume endless wisdom and still avoid real life.
What nobody tells [audience]: [surprising truth].
Used 3×
that's the trap nobody talks about, nobody hires a director without a portfolio
What nobody tells creators, filmmakers, or even brands: When you start posting, change styles, evolve your voice
What nobody tells creators or brands: the content that performs best often doesn't look like an ad at all.
I [risky/surprising action]. Here's what happened.
Used 3×
I spent $6,000 of my own college fund to produce a proof of concept for a company.
I used to get millions of views. Then I started over from zero...
I almost turned down the deal that got me 3 million views.
single-phrase or song-title caption [pure vibe reel]
Used 5×
hot summer nights
only fools rush in
double-slit experiment
I have [impressive credential]... and still felt [unexpected failure].
Used 2×
I have millions of followers… and at one point, still felt like a fraud.
Serving millions of people on the internet through my expression has been the core of my joy
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single strongest lever here is the cinematic aesthetic reel format. Posts 0, 5, and 8 averaged over 250,000 likes combined, driven almost entirely by mood and visual craft rather than copy. The account has a proven ability to generate outsized organic reach when it leans into atmosphere over explanation. Post 5 alone pulled 480,769 likes, which is more than the next five top posts combined. That is the clearest signal in the data.
The biggest leak is posting cadence. 0.8 posts per week is less than a third of the 3-per-week benchmark for this niche, and the gap between posts sometimes stretches beyond two weeks. The creator business and philosophical monologue pillars show real depth and generate strong comment engagement, but they rarely crack six figures in likes because they rely on copy to carry what visuals should be doing alongside them.
Lifestyle carousels (posts 10, 17, 22, 29) consistently underperform, averaging under 2,500 likes. That energy should be redirected into more cinematic reels with minimal captions, the format the audience has already voted for repeatedly.
Working
4- Single-phrase cinematic reels generate outsized reach with almost no caption work, as proven by posts 0, 5, and 8.
- Vulnerable creator story hooks (posts 4, 18, 21) drive high comment volume and connect with an aspiring filmmaker audience.
- Philosophical monologue reels build deep loyalty and distinguish the account from generic motivation content.
- The sponsored reel format (post 7, Claude AI) shows that brand integrations can still perform well at 114k likes when kept cinematic.
Risks
4- Posting cadence of 0.8 per week is far too low for a growth account. Needs to reach at least 3 posts per week consistently.
- Lifestyle carousels (posts 10, 17, 22, 29) average under 3,000 likes and dilute the feed's visual identity.
- Long captions on reels often bury the hook. Lead sentence needs to be the sharpest line, not a scene-setting paragraph.
- No clear call to action pattern across posts. Comments are high on some reels but there is no consistent reply prompt driving them.
Ship next
5- Batch produce 6 to 8 cinematic vibe reels with single-phrase captions and schedule them to anchor a 3-per-week cadence.
- Replace lifestyle carousels with short behind-the-scenes reels that show the filmmaking process, keeping the visual brand intact.
- Rewrite the first sentence of every long-caption reel to open with the most surprising or specific claim, not context-setting.
- Test a consistent end-card CTA on creator business reels (posts 4, 18, 21 style) asking one direct question to boost comments.
- Post cinematic reels on Tuesday or Wednesday between 7 and 9am to align with the highest observed engagement windows in the data.
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