Strategy report · Updated Sep 3, 2026
What's working for @sohomarketboutique on Instagram.
sohomarketboutique
3.6K followers · 92 posts
“Soho Market is a Dublin based fashion boutique. Located in St. Stephen's Green Shopping Centre. Baby Store @sohobabyboutiquesg”
Engagement rate
0.54%
Per post, last 90 days
Posts per week
0.4
Niche avg 4.0
Average likes
19
1 avg comments
Post mix
Last 90 days · 92 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
image 4.60% engagedCYBER WEEK 30% off site wide with code BLKF30 Free Shipping over €50 Standard Shipping €5
image 0.83% engagedHighneck Satin Blouse in champagne #satinblouse #highnecktop #style #outfitinspo #instastyle #sohomarketboutique #dublinboutique
image 0.78% engagedBack in stock ♡ #bridesmaids #debs #bridesmaiddress #weddingseason2019 #dressboutique #dublinboutique #sohomarketboutique
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.4 posts/week
Niche benchmark · 4.0/week
Best days
Tuesday · Wednesday
Best hours
8-10am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Item] [benefit or style].
Used 4×
Mustard Velora Dress was made for moments that feel as golden as they look.
Orange Elle Printed Blouse Designed to stand out, made to feel effortless.
Back in stock [item].
Used 8×
Our nude Picasso top is back in stock
Back in stock ♡
Last few remaining of our gold sequin midi dress
New arrival/Now available [item].
Used 3×
New arrival just landed ✨ Say hello to your next statement piece
Mini Linen Dress Now Available ✨
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Reels crush it: post 6 scored 26 likes, post 0 hit 15, far above image averages under 10. Yet 0.4 posts/week starves growth for 3609 followers, letting momentum fade since peaks like post 9's 166 likes promo. Occasion wear pillar at 40% owns historical wins but needs refresh to reclaim dominance. Pivot to Tuesdays/Wednesdays for posting, blending new arrivals (20%) urgency with everyday ease. Double down on hooks like 'Back in stock' used 8x for quick restock buzz. Consistent cadence unlocks latent demand in Dublin boutique niche.
Working
5- Reels drive peak engagement like post 6.
- Occasion pillar built past highs.
- Restock hooks spark interest repeatedly.
- Event-tied captions like summer outfits engage.
- Hashtags boost visibility consistently.
Risks
5- Boost frequency from 0.4 to 4 posts per week.
- Shift more to reels over static images.
- Refresh old occasion content for current trends.
- Limit generic hashtags to proven ones.
- Avoid long gaps between posts.
Ship next
5- Ramp to 4 posts/week starting with Tuesdays.
- Produce 2 reels/week on occasion pillar.
- Test UGC reposts from customers.
- Audit hashtags for top performers like #ootd.
- Plan sales pillar revival quarterly.
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