Strategy report · Updated Aug 8, 2026
What's working for @skortahtasi on Instagram.
Skor Tahtası
34.7K followers · 1.9K posts
“Yeni nesil, tarafsız spor medyası. 📧 [email protected]”
Engagement rate
6.62%
Per post, last 90 days
Posts per week
2.3
Niche avg 7.0
Average likes
2.2K
53 avg comments
Post mix
Last 90 days · 1,898 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
image 58.80% engaged👀 ANFIELD DUOSU KARADENİZ’DE BULUŞACAK MI? 🔴🔵 Trabzonspor, Mohamed Salah hamlesiyle dünya transfer gündemini salladıktan sonra gözünü bir başka dev yıldıza çevirdi: Darwin Núñez! Premier League’de aynı forma altında mücadele eden iki yıldızın yolu bu kez Trabzon’da kesişebilir. Bordo-mavili yönetimin, Salah transferinin ardından Uruguaylı golcüyü de kadroya katmak için temaslarını sürdürdüğü iddia ediliyor. Trabzonspor, Mohamed Salah transferinin ardından Darwin Núñez’i de kadrosuna katabilecek mi?👇 #SkorTahtası
image 51.28% engaged🚨 TRABZONSPOR’DA SALAH SONRASI DEV İDDİA: GÜNDEM DARWIN NUNEZ! 🔴🔵 Bordo-mavili ekipte forvet arayışları doğrultusunda gündeme bomba gibi düşen bir isim belirdi! 📰 Yunus Emre Sel’in son dakika olarak geçtiği habere göre; Trabzonspor yönetimi, dünyaca ünlü yıldız golcü Darwin Nunez transferi için kısa süre içerisinde kritik bir görüşme gerçekleştirecek. Transfer piyasasında ses getirecek bu hamle için taraftarlar şimdiden heyecanlı bekleyişe geçti. Sizce bu rüya transfer gerçekleşirse Süper Lig’de dengeler nasıl değişir?👇 #SkorTahtası
image 25.61% engaged💥 MOHAMED SALAH FORMALARINDAN 450 MİLYON TL’YE YAKIN GELİR ELDE EDİLDİ! 🔥 Mohamed Salah’ın Trabzonspor’a transferi yalnızca saha içinde değil, ekonomik anlamda da büyük ses getirdi. 📈 Trabzonspor Başkanı Ertuğrul Doğan, Salah’ın imza töreninin ardından yaptığı açıklamada kombine satışlarından elde edilen cironun yaklaşık 450 MİLYON TL seviyesine ulaştığını açıkladı. 📊 Trabzonspor’un Mısırlı yıldızla yaptığı 2 yıllık anlaşmanın garanti ücretinin toplamda yaklaşık 34 milyon euro olduğu açıklanmıştı. Salah’ın ayrıca kendi adına satılan ürünlerden pay aldığı da belirtiliyor. 👕 Buna rağmen daha ilk günlerden oluşan yaklaşık 450 milyon TL’lik forma cirosu, transferin ticari etkisinin ne kadar büyük olduğunu şimdiden ortaya koydu. 📌 Üstelik daha Salah sahada etkisini tam anlamıyla göstermeden… Sizce Salah, Trabzonspor’a kendi transfer maliyetini kazandırabilir mi? 👇 #Trabzonspor
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 01
Trabzonspor Transfer Bombs
37.00%Breaking and developing news around Trabzonspor's high-profile transfer moves, led by the Mohamed Salah and Darwin Nunez sagas. These posts dominate top engagement, driven by the novelty and scale of the rumored signings. Static images with bold financial figures and official KAP disclosures give them credibility.
- 02
Fenerbahce Transfer & Roster News
27.00%Transfer rumors, squad dilemmas, and roster planning stories centered on Fenerbahce. Posts use comparison formats (A vs B candidates) and regulatory angles like the 10+4 foreigner rule. The format creates repeated engagement through audience debate and opinion-seeking questions.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 7.0/week
Best days
Monday · Tuesday · Wednesday
Best hours
7-9am · 12-2pm · 8-10pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
🚨 [CLUB]'DA/DE [PLAYER] TRANSFERİ [dramatic claim]!
Used 9×
🚨 TRABZONSPOR'DA MOHAMED SALAH'TAN SONRA DARWIN NÚÑEZ TRANSFERİ DE BİTMEK ÜZERE!
🚨 ROMELU LUKAKU FENERBAHÇE'YE ÖNERİLDİ!
🚨 GALATASARAY TRANSFERDE KARAR AŞAMASINDA: RAFAEL LEAO MU, GABRIEL MARTINELLI Mİ?
💥 [CLUB/PLAYER]: [shocking number or stat]!
Used 6×
💥 MOHAMED SALAH FORMALARINDAN 450 MİLYON TL'YE YAKIN GELİR ELDE EDİLDİ!
💥TRABZONSPOR'UN YENİ HÜCUM HATTI: GEÇEN SEZON TAM 83 GOL KATKISI!
💥 TRABZONSPOR SALAH İÇİN UÇUŞ PLANI HAZIRLADI!
👀 KARAR ZAMANI: [Club]'IN MASASINDAKİ [X] KRİTİK ADAY!
Used 3×
👀 KARAR ZAMANI: FENERBAHÇE'NİN MASASINDAKİ İKİ KRİTİK ADAY!
👀 KARAR ZAMANI: GALATASARAY'IN MASASINDAKİ İKİ YILDIZ!
👀 ANFIELD DUOSU KARADENİZ'DE BULUŞACAK MI?
Sizce [transfer/decision] [question to audience]?👇
Used 7×
Sizce Okan Buruk'a verilen kırmızı kart doğru mu?👇
Sizce Galatasaray yönetimi bu transferi yapmalı mı?
Sizce Fenerbahçe yönetimi, 20 milyon Euro teklif gelirse Oosterwolde'yi satar mı?
🅰️ [Option A] ... 🅱️ [Option B] — which side are you on?
Used 3×
🅰️ Alexander Sørloth Market Değeri 18 Milyon Euro ... 🅱️ Vangelis Pavlidis Market Değ
🅰️ Can Uzun ... 🅱️ Aleksey Batrakov
🇵🇹 A — Rafael Leao 💰 Güncel piyasa değeri: 50 milyon € 🇧🇷 B — Gabriel Martin
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The Salah-Nunez transfer cluster is the single biggest engagement lever this account has, and the numbers prove it. Post 3 (450M TL jersey revenue) hit 8,553 likes, post 22 (Darwin Nunez rumor) reached 17,646 likes, and post 5 (Anfield duo framing) drew 20,410 likes, all within a 5-day window. Those three posts alone outperform the rest of the feed combined. The account has found a reliable format: breaking transfer news framed with a financial figure or a dramatic question, using all-caps headlines and emoji signposts to stop the scroll.
The biggest leak is inconsistent posting volume and engagement on non-Trabzonspor content. Posts 17, 25, and 21 averaged under 320 likes despite covering live match moments, suggesting match content is underoptimized in timing or framing. Three posts show likes of -1, which likely signals a data error but may also point to deleted or restricted posts worth auditing. At 2.3 posts per week, the account is well below the 7-per-week benchmark for a Turkish football news niche, leaving significant reach on the table during active transfer windows.
Working
4- Transfer exclusives tied to a specific euro figure or club statement generate outsized likes, as seen in posts 3, 5, and 22.
- The A-vs-B candidate format reliably drives comments and debate across Galatasaray and Fenerbahce transfer posts.
- All-caps Turkish headlines with 🚨 or 💥 emoji create a strong scroll-stop pattern consistent with top performers.
- Framing a transfer as a duo or narrative arc (Salah then Nunez to same club) extends story engagement across multiple posts.
Risks
4- Posting cadence is too low at 2.3 per week. The account misses daily transfer news cycles that competitors cover.
- Match and live reaction content (posts 6, 21, 25) underperforms. Timing needs to align closer to kickoff and final whistle.
- Galatasaray content gets fewer likes than Trabzonspor and Fenerbahce stories. Either increase quality of sources or reduce volume.
- Three posts with -1 likes need to be audited. If they are still live, low reach may signal shadowlimiting or formatting issues.
Ship next
5- Increase posting to at least 5 times per week during active transfer windows, prioritizing 8-10pm slots when Turkish football audiences are most active.
- Launch a recurring weekly format such as a transfer tracker carousel showing live status of all open rumors across the three big clubs.
- For every transfer rumor post, add a closing question to the caption to prompt comment engagement, following the pattern already working in posts 0, 8, and 28.
- Test Reels for breaking transfer news instead of static images. Post 0 shows Reels can generate 42 comments even on lower-reach content.
- Build a Darwin Nunez confirmation post the moment a deal is announced, reusing the Salah financial framing from post 3 to maximize the follow-on spike.
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