Strategy report · Updated Aug 22, 2026
What's working for @shanspark_mayiladuthurai on Instagram.
The Shan'spark kennel
1.1K followers · 164 posts
“The Shan'spark Kennel™ 🏠 Safe Boarding & Caring(A/C& Non A/C) 🐶 Puppies | ✨ Training | Grooming | Accessories 📍 Mayiladuthurai | 📞 +91-8098996401”
Engagement rate
20.37%
Per post, last 90 days
Posts per week
1.5
Niche avg 5.0
Average likes
216
7 avg comments
Post mix
Last 90 days · 164 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 201.83% engagedShe stood her ground when the world told her to leave Ukraine. She refused to board the flight without Candy. ❤️ That's the power of love. 🐾 "தாயை மிஞ்சிய சக்தி இந்த உலகத்தில் ஒன்றும் இல்லை." ❤️ ✨🏡 Pet Stay 🛁✨ Grooming & Spa 🐕🦺🎓 Training 🐾 Pet Consultancy 📍 The Shan's Park Kennel No.16, Suprabatham Nagar, Vellalagaram Via, Madhura Nagar, Senthangudy, Vellalar Agaram, Tamil Nadu 📞 80989 96401 (dogs, dog, puppy, pet, pet care, dog boarding, pet boarding, dog grooming, pet grooming, dog training, pet training, pet consultancy, dog spa, cat boarding, cat grooming, pet hotel, kennel, dog lover, pet services, Shan's Park Kennel, Tamil Nadu, Mayiladuthurai) #shansparkkennel #dogstagram #candy #contentcreator#fypシ゚viral
reel 59.89% engaged🎉🐾 The Shanspark Team Wishes a Very Happy Birthday to Our Beloved Yogalakshmi 🐶🎂 Dear Yogalakshmi, may your day be filled with treats, tail wags, and endless cuddles 🦴❤️ You bring so much joy and love to everyone around you 🐾✨ Wishing you a paw-some year ahead full of happiness and good health 🐕🌟 🐕 Our Services: ✨ Grooming 🏡 Boarding 🎓 Training 🐶 Puppy Sales 📍 THE Shan’s Park Kennel No.16, Suprabatham Nagar, Vellalagaram via, Madhura Nagar, Senthangudy, Mayiladuthurai, Tamil Nadu 📞 Contact: +91 80989 96401 🎈 Lots of love, belly rubs & woofs from the Shanspark Team 🎈🐾 #shansparkkennel #mayiladuthurai❤️ #birthdaycelebration #pawty #pawlove
reel 44.51% engagedAnyone can sell a puppy… But not everyone helps you choose the right one. At Shan’s Park Kennel, we focus on connection, care & compatibility 🐾 Because every home deserves the perfect match, More than just any pet. 🐶 📍 Shan’s Park Kennel, No.16, Suprabatham Nagar, Vellalagaram via, Madhura Nagar, Senthangudy, Mayiladuthurai, Tamil Nadu 609001 📞 Contact: +91 80989 96401 #shansparkkennel #companion #mayiladuthurai #puppy #sales
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.5 posts/week
Niche benchmark · 5.0/week
Best days
Thursday · Friday · Saturday
Best hours
6-8pm · 9-11am
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Emotional story opener] ❤️🐾 [narrative].
Used 4×
Love Knows No Boundaries. ❤️🐾 Candy isn't just a pet—he's family. Raised with unconditional love, he now grows alongside the next generation, creating memories that last a lifetime.
She stood her ground when the world told her to leave Ukraine. ❤️ That's the power of love. 🐾
She wasn’t fighting a war… she was fighting for a heartbeat. ❤️🐾 One little girl stood fearless before the Russian army to protect the tiniest paws.
Services: 🏠 Boarding ✂️ Grooming 📍 Address 📞 Phone.
Used 18×
🏠 Boarding 🎓 Training ✂️ Grooming 🐶 Puppy counsultansy 📍No.16, Suprabatham Nagar... 📞 Call us:080989 96401
🏠 Boarding 🎓 Training ✂️ Grooming 🐶 Puppy Sales 📍No.16, Suprabatham Nagar... 📞 Call us:080989 96401
✨🏡 Pet Stay 🛁✨ Grooming & Spa 🐕🦺🎓 Training 🐾 Pet Consultancy 📍 The Shan's Park Kennel... 📞 80989 96401
[Pet name] [theme] 🥰/😻 🌈Shan’s park Art... services.
Used 3×
Cutie on spa day🥰 🌈Shan’s park Art and Spa studio 😎Styling 🦁Shaping ✂️Trimming 🖍️Colour Artistry 📍No.16...
Snowbell from Stuart little 😻 🌈Shan’s park Art and Spa studio 😎Styling 🦁Shaping ✂️Trimming 🖍️Colour Artistry 📍No.16...
[Tip/myth]: [pet advice].
Used 3×
Does your cat ignore you... or are they simply choosing to? 👀 Cats have excellent hearing—far better than humans.
Summer Cut doesn’t mean ZERO TRIM 🚫✂️🐶 Many pet parents think shaving dogs completely will keep them cool during summer, but ❌
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Emotional storytelling crushes it, with post 13 exploding to 2155 likes and 49 comments versus average ~100 likes. These narratives humanize the brand, turning viewers into loyal pet parents far better than service lists alone. Reels command 95% of top posts, proving video is king for this local kennel. Low 1.5 posts/week starves growth, as momentum fades between sporadic drops. Double down on stories while scaling grooming visuals that reliably hit 200-600 likes like posts 21 and 23. Blend Tamil-English captions to own Mayiladuthurai. Aim for 5 posts/week to compound engagement and bookings.
Working
5- Story reels like posts 12-14 average 900+ likes and 20+ comments.
- Grooming visuals in posts 18,21,23 hit 300-600 likes reliably.
- Service promo format reused 18x builds familiarity.
- Reels outperform images 10x on likes.
- Bilingual captions engage Tamil audience.
Risks
5- Boost posting to 5/week from 1.5 to sustain algorithm push.
- Cut repetitive service lists; vary with stories 40%.
- Shorten captions under 150 chars for better retention.
- Add more Tamil hooks for local reach.
- Fix inconsistent hashtags; standardize 5-7 per post.
Ship next
5- Create 2 emotional stories weekly using local pet tales.
- Post 5x/week targeting Thu-Fri-Sat evenings.
- Test puppy consultancy reels with **post 24** style.
- Batch groom reels for consistent visuals.
- Track bookings from high-eng posts like 13.
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