Strategy report · Updated Jul 6, 2026
What's working for @sandmark_news on Instagram.
Sandmark
9K followers · 737 posts
“Independent crypto news & analysis. Clear, credible reporting from expert journalists. Empowering you everyday with reliable information.”
Engagement rate
0.81%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
70
2 avg comments
Post mix
Last 90 days · 737 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 11.14% engagedPowered by data. Driven by speed. We’re proud to welcome @sandmark_news as our Official Partner.
reel 0.56% engagedThis Week in Crypto. Macro attention turns to jobs data and central bank commentary, while regulatory deadlines, market pressure and token unlocks keep digital assets firmly on the agenda. 👇 Here's what 's happening Click the link in the bio for a full breakdown.
image 0.56% engagedCrypto asset manager 21Shares has backed away from one of its boldest forecasts for 2026, saying that Bitcoin's traditional four-year market cycle still remains intact and that it now sees the largest cryptocurrency ending the year nearing $100,000 instead of setting new highs. Full story via link in bio.
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 06
Branded & Sponsored
4.00%Partnership announcements and brand identity content, typified by post 7. This content sits outside the editorial line and is infrequent, but the outlier engagement on post 7 suggests paid distribution.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Monday · Thursday · Sunday
Best hours
7-9am · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Full [story/analysis/details] via link in bio.
Used 18×
Click on the link in bio for the full analysis.
More details via link in bio.
Full details via link in bio.
It was the best of times for [X], and the worst of times for [Y].
Used 2×
It was the best of times for blockchain, and the worst of times for much of the rest of crypto.
H1 was the best of times for blockchain, and the worst of times for much of the rest of crypto.
[Entity] has [bold action], marking its biggest [X] to date.
Used 3×
Robinhood (HOOD) unveiled its own blockchain on 1 Jul alongside a suite of new crypto and financial products, marking its biggest crypto move to date.
Nasdaq will make its TotalView market data available through Pyth Network, as the exchange operator continues its push to connect traditional equity markets with blockchain-based financial infrastructure.
More than 140 companies have signed on to back a new US dollar-backed stablecoin called Open USD.
At first glance, that sounds [bearish/bullish]. But the data tell a more nuanced story.
Used 2×
At first glance, that sounds bearish. But the data tell a more nuanced story than "miners are selling."
Eight years of Fear & Greed data show that selling during entrenched Extreme Greed has outperformed, while buying deep fear has not.
[Country/region] has emerged as [key role] as [competitive dynamic].
Used 3×
Japan has emerged as a key Asian testing ground for regulated stablecoins, as foreign issuers such as Circle and Ripple jostle for roles alongside domestic firms.
The Bank of Thailand stepped up enforcement against unauthorized yuan-denominated cross-border payments and said it would hold a public hearing on a baht-pegged stablecoin.
Taiwan's legislature has passed a virtual asset services law moving the market from anti-money laundering registration to a fuller licensing regime.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Sandmark News has built a tightly focused crypto editorial feed, but its engagement ceiling is low and the cause is structural. The account averages only 2.3 posts per week against a healthy benchmark of 5, meaning it is leaving significant organic reach on the table in a fast-moving news niche where recency drives discovery. Likes cluster tightly in the 40 to 46 range for image posts, signaling a loyal but small core audience that is not growing. Post 7, the branded partnership reel, is the single highest-performing piece at 997 likes, which points to paid or partner distribution as a lever the account has only used once.
The two strongest content types are regulatory coverage (posts 8, 16, 28) and institutional adoption stories (posts 12, 13, 21), both of which earn consistent engagement and reflect a clear editorial voice. The biggest leak is reels. Non-sponsored reels average around 40 to 50 likes but zero comments, suggesting they reach passive viewers who do not convert to engaged followers. Interview reels (posts 6, 25) have the right format but need stronger on-screen hooks to stop the scroll.
The path forward is to publish more frequently, sharpen reel opening frames, and convert the link-in-bio habit into at least one weekly carousel that delivers the analysis natively, removing the click barrier.
Working
4- Regulatory deadline posts (8, 16, 28) consistently hit 40-plus likes because the stakes and dates are concrete and time-sensitive.
- Institutional adoption framing (posts 12, 13, 21) broadens appeal beyond retail crypto audiences and earns higher comment counts.
- The contrarian data hook (post 24) outperforms standard price updates by giving readers a reason to share the analysis.
- Weekly roundup reels (post 26) earn above-average likes and serve as a low-effort retention tool for existing followers.
Risks
4- Posting cadence of 2.3 per week is too slow for a crypto news account; missed days mean missed algorithm cycles.
- Reels earn zero comments almost universally, indicating the format is not driving conversation or profile visits.
- Link-in-bio CTAs on every post dilute urgency; not all posts need the same CTA, and some analysis should live natively.
- Low follower count (8,955) relative to editorial volume suggests the account is not cross-promoting or using discovery formats effectively.
Ship next
5- Increase posting cadence to 5 days per week by converting one long-form analysis per week into a native carousel, removing the link barrier.
- Add a bold on-screen text hook in the first 2 seconds of every reel to lift completion rates and drive comments.
- Repeat the branded or co-distributed reel format from post 7 with at least one partner per quarter to spike reach outside the core audience.
- Test a pinned weekly regulatory calendar post every Monday to own a consistent time slot and build habitual return visits.
- Track saves and shares per post, not just likes, to identify which analysis formats are being bookmarked for real decision-making.
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