Strategy report · Updated Sep 2, 2026
What's working for @sacredheritage.co on Instagram.
sacredheritage.co
1.2K followers · 161 posts
“Crystals for your space & energy Home & Chakra Cleansing Kits Curated in Canada 🇨🇦 Ethically sourced | Ships worldwide 👇 Find your perfect crystal”
Engagement rate
1.89%
Per post, last 90 days
Posts per week
1.5
Niche avg 4.0
Average likes
19
3 avg comments
Post mix
Last 90 days · 161 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 15.81% engagedThere’s something about leaving the city noise, opening @sacredheritage.co , and instantly feeling the atmosphere shift✨ I’ve been trying to romanticize slower moments more lately instead of constantly living in “go-go-go” mode — and this little ritual became part of that. 🤍 The Selenite crystal is known for cleansing and clarity, while the Malachite bracelet symbolizes transformation and protection — which honestly feels very aligned with the energy I’m trying to step into lately. Not everything has to be loud to change how you feel. Check yours at http://thesacredheritage.com 💗
reel 7.82% engagedMy new little daily ritual with @sacredheritage.co became a few quiet minutes just for me — meditation, deep breaths, my selenite and malachite stones beside me, and a moment to reset before the chaos of the day begins. I used to think productivity would fix burnout. But honestly? No amount of work can replace feeling connected to yourself. Now these small rituals remind me: you can build big dreams without losing your energy in the process.🤍 And maybe that’s the real glow-up lately — not just becoming more successful, but becoming more grounded while doing it.
reel 5.99% engagedSome days feel nonstop. 🚌💨 Between classes, deadlines, and everything in between, I’ve been learning to slow down and make time for myself. ✨ My Rose Quartz bracelet from Sacred Heritage reminds me to pause, breathe, and show myself a little kindness. 💗 Also the packaging was so beautiful, elegant, and thoughtfully put together. The lovely rose scent made it feel like I was walking through a garden of blooming roses. 🌹✨🤍 And the sweetest part? A thoughtful handwritten note inside that made the whole experience feel so personal. 🥹💌
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.5 posts/week
Niche benchmark · 4.0/week
Best days
Wednesday · Friday · Sunday
Best hours
7-9am · 5-7pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
[Problem state]. [Crystal] brings [benefit].
Used 6×Some things [nature observation].
Used 5×Unlock signature hooks
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
UGC reels are the engagement rocket fuel, hitting 168 likes on post 22 and 88 on 19, dwarfing owned content averages under 10. Followers crave authentic user stories over polished pitches, proving social proof sells crystals in this spiritual niche. Cadence at 1.5 posts/week starves growth; frequency alone could double reach. Pillars cluster tightly around crystal rituals (50%) and nature wisdom (20%), but UGC at 5% leaks massive potential. Lean into user rituals to scale intimacy at volume. Balance with energy shift CTAs from posts 8 and 20 that pull comments reliably.
Working
5- UGC reels explode engagement up to 168 likes.
- Crystal property storytelling in posts 0-4 builds calm vibe.
- Nature metaphors consistently hit 8-12 likes.
- Comment CTAs convert interest to leads.
- Packaging praise in UGC boosts perceived value.
Risks
5- Increase post frequency beyond 1.5 per week.
- Reduce blank or low-effort captions like posts 21,27,28.
- Diversify beyond amethyst and jade repeats.
- Cut hashtag dumps in short posts.
- Boost carousel completion with stronger hooks.
Ship next
5- Post 4x weekly focusing on reels with UGC hooks.
- Run comment CTA campaigns for top crystals like amethyst.
- Partner with 3 micro-influencers for rituals content.
- Test carousel sequences ending in product links.
- Analyze reel saves to refine nature pillar.
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