Strategy report · Updated Aug 31, 2026
What's working for @runwal on Instagram.
Runwal Realty
51K followers · 1.9K posts
“Building For Generations To Come Our Walls Don’t Just Stand Tall, They Stand By You Mastering Residential | Retail | Commercial spaces since 1978”
Engagement rate
2.43%
Per post, last 90 days
Posts per week
2.1
Niche avg 5.0
Average likes
1.2K
13 avg comments
Post mix
Last 90 days · 1,931 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 20.48% engagedWhen atithi gets a little too comfortable at home 🤦♂️ Experience higher-floor living, expansive rooms, and 270* panoramic views and easy payment plans only at Runwal Lands End, Kolshet. Apke sapno ka Ghar, ab Zero Compromise ke saath! #RunwalRealty #Runwallandsend #ThaneRealEstate #Resortstyle #collab
reel 19.60% engagedOne step, one checkpoint, one smart move. At Runwal The Central Park, a lifestyle of expansive greens, sporting pursuits, and elevated leisure awaits. With Runwal Realty’s structured payment plan, every milestone feels achievable, bringing you closer to your dream home in PCMC. T&C Apply* . . . #RunwalRealty #RunwalTheCentralPark #LuxuryLiving #ElevatedLifestyle #PuneRealEstate
reel 8.83% engagedIn a city where finding the right home often means making compromises, some addresses redefine the standard. Expansive panoramic views, thoughtfully designed 3 bed residences, and a community where space and exclusivity come together effortlessly. This is what living extraordinarily looks like. This is what living at Runwal Zenith feels like. #RunwalZenith #RunwalRealty #LuxuryHomes #Thane #ElevatedLiving
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.1 posts/week
Niche benchmark · 5.0/week
Best days
Wednesday · Friday · Monday
Best hours
9-11am · 2-4pm · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Some [X] do A. This [does] B.
Used 5×
Some places don’t just look luxurious- they sound like it! Runwal Realty presents: Sounds of Raaya.
Some pools offer a view, this one connects an entire lifestyle.
Some call it a padel court, we call it a statement of living well!
[Phrase]. [Phrase]. [Phrase].
Used 4×
Infinite pool. Endless horizon. Limitless dreams.
Sunlit Mornings. Timeless Escapes. Endless views.
When [daily] [includes amenity]...
Used 4×
When your morning begins on a golf course within your own address…
When atithi gets a little too comfortable at home 🤦♂️
When your everyday includes a wellness pool designed for restoration
Zero compromise on [list].
Used 3×
Zero compromise on lifestyle. Zero compromise on connectivity. Zero compromise on your investment.
Zero compromise - on luxury, leisure, or the way you live.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Amenity reels with sensory hooks crush it, post 4 (3,158 likes) and post 21 (842 likes) proving ASMR luxury drives shares while post 28's humor hits 10,390 likes and 54 comments. At 2.1 posts/week, momentum stalls as fresh content [0-2] barely cracks 30 likes, leaking visibility in a competitive feed. Zero UGC starves social proof. despite partner mentions ripe for reposts. Scale Bay Sands and Raaya pillars with punchy patterns like post 9's rhythmic phrases to sustain 5k+ averages. Blend festive warmth [1] for retention, payment flex [23, 9,795 likes] for urgency across all.
Working
5- ASMR amenity showcases explode like post 4 at 3k likes.
- Humor scenarios spark comments as post 28 shows 54.
- Payment plan reels convert with post 23's 9k likes.
- Punchy phrase openers grab attention fast.
- Festive family posts build long-term loyalty.
Risks
5- Cadence too low at 2.1 posts per week hurts reach.
- Recent posts lack hooks, averaging under 30 likes.
- Minimal UGC misses free amplification.
- Partner content underperforms without viral elements.
- Overcluster on low-engagement ASMR repeats.
Ship next
5- Ramp to 5 posts per week prioritizing amenity reels.
- Produce 3 ASMR videos for Raaya with humor twists.
- Test Hindi captions on 2 posts weekly for virality.
- Incorporate payment plans in every project promo.
- Seek 10% UGC from partners for authenticity.
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