Strategy report · Updated Sep 1, 2026
What's working for @romsnraks_official on Instagram.
ROMS N RAKS
29K followers · 3.1K posts
“India's Leading Petcare Chain🎖️ Pet Hypermarket🦮 | Grooming Studio✂️ Experience the best for your pets! 🐈🦮🦜 📍 Karnataka 📍Maharashtra 📍 Kerala”
Engagement rate
0.22%
Per post, last 90 days
Posts per week
2.3
Niche avg 7.0
Average likes
60
4 avg comments
Post mix
Last 90 days · 3,138 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 1.10% engagedഓണം ആഘോഷിക്കാം… സ്നേഹം പങ്കിട്ട്, കുടുംബം ചേർത്ത്. ❤️🐾 ഈ ഓണം സന്തോഷവും സ്നേഹവും നിറഞ്ഞതാകട്ടെ. ഓണാശംസകൾ — Roms n Raks 🌸💛 Script, Editing, Direction & DOP: @katta_cinema_pranthan BGM: @tec_tok_by_hareesh On Screen: Zeus, @hima_kp_ , @premarajkp44 , @seemashyamsundar & Roms n Raks Staffs Powered by Roms n Raks 🐾❤️ [RomsNRaks, Onam2026, OnamAd, OnamAdvertisement, OnamCampaign, OnamVibes, OnamCelebration, HappyOnam, OnamGreetings, ഓണം, ഓണാശംസകൾ, KeralaOnam, PetLove, PetCare, PetFamily, DogAdoption, AdoptADog, DogLovers, DogAccessories, PetAccessories, PetGrooming, DogGrooming, PetBoarding, PetShop, PetStore, PetsOfKerala, DogsOfKerala, PetLoversKerala, KeralaPets, PetFriendly, EveryPetDeservesAHome, PoweredByRomsNRaks]
reel 0.73% engagedFrom festive outfits to treats, toys, grooming essentials and more, make this Onam extra special for your pets with Roms N Raks! 🛍️🐾 🌸 Because Onam feels even happier when the whole family celebrates together. #RomsNRaks #HappyOnam #Onam2026 #PetOnam #PetLovers
reel 0.69% engagedROnam 2026 Contest is LIVE! 🌼🐾 Pose. Post. Win! Dress up your fur baby in Onam style and win gift hampers worth up to ₹10,000 🎁 📅 Aug 11th to Aug 26th 📍 Exclusive for Kerala Stores How to Participate: 1. Click an Onam-themed photo with your pet 2. Post it on Instagram 3. Tag @romsnraks_official and use #Ronamcontest Celebrate Onam. Flaunt Your Fur. Win Big. #ROMsNRAKs #ROnam2026 #OnamContest #PetContest KeralaPets
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 05
Product Promos
10.00%Product images highlighting premium foods like salmon puppy meals. Focuses on benefits and local availability. Supports sales.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 7.0/week
Best days
Friday · Saturday · Sunday
Best hours
9-11am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
X DAYS [MORE/TO GO]! [event]
Used 5×
1 DAY MORE! 🌼🐾 R'ONAM 2026 - Pose. Post. Win!
2 DAYS MORE! 🌼🐾 R'ONAM 2026 - Pose. Post. Win!
4 Days to Go! 🐾🎉 The countdown is ON!
[Store] is COMING SOON to [location]!
Used 8×
COMING SOON to make your pet parenting journey better than ever.
ROM S N RAKS - Pet Hypermarket & Grooming Studio is COMING SOON to Kowdiar!
We're coming to your neighbourhood! 🐾 ROMS N RAKS - Pet Hypermarket & Grooming Studio is COMING SOON
Happy [Holiday/Event]!
Used 5×
Happy International Dog Day to all our furry friends and their hoomans!
Happy Onam!
Happy Independence Day❤️🤍💚
Pose. Post. Win!
Used 4×
ROnam 2026 Contest is LIVE! 🌼🐾 Pose. Post. Win!
Pose. Post. Win! The countdown is on!
Unlock signature hooks
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana05
Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Reels crush it as your top engagement driver, with post 15's Onam ad scoring 262 likes and 56 comments versus images averaging under 30. Festival content dominates, pulling 208 likes on post 16 and fueling viral potential in Kerala. Yet at 2.3 posts/week, you're leaking momentum while competitors post daily. New store teases like post 3 (79 likes) build buzz but need reels to amplify. Pivot to 7 posts/week leaning on proven hooks to double reach before Onam peaks.
Working
5- Festival reels explode engagement up to 262 likes.
- Countdown hooks repeated 5+ times sustain contest hype.
- Store opening posts like post 3 hit 79 likes.
- Grooming education reels build authority.
- Emotional holiday wishes connect locally.
Risks
5- Cadence stuck at 2.3 posts per week limits growth.
- Too few high-performers like reels under 30% of feed.
- Off-topic posts like Messi tribute dilute pet focus.
- Underuse UGC from contests in feed.
- Hiring posts lack follow-up on applications.
Ship next
5- Produce 2 festival-tied reels weekly with local cultural hooks.
- Launch monthly UGC contests with clear entry steps and prizes.
- Increase Kowdiar launch posts to daily countdowns for opening week.
- Test grooming tip reels mid-week for steady education.
- Hire staff via targeted Stories ads post-opening.
Unlock the full strategy
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana