Strategy report · Updated Aug 17, 2026
What's working for @realnawabkhan on Instagram.
Dr. 𝗠𝗼𝗵𝗵𝗮𝗺𝗺𝗲𝗱 𝗡𝗮𝘄𝗮𝗯 𝗸𝗵𝗮𝗻👑
27.7K followers · 528 posts
“Exploring World, One city at a time🍴🕺 ✈️ 🇰🇭🇹🇭🇳🇵🇮🇳🇸🇬🇲🇾🇮🇩🇻🇳🇧🇹 Travel | Lifestyle”
Engagement rate
6.28%
Per post, last 90 days
Posts per week
0.7
Niche avg 4.0
Average likes
1.6K
139 avg comments
Post mix
Last 90 days · 528 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 12.32% engagedEscape the city, not the comfort 🌿✨ Where nature meets effortless luxury at The Fern Residency Woodland, Pune. (@fern_residency_woodland_pune) Unwind, recharge, and let every stay feel like a retreat!! #punestaycation #fernresidency #luxurystaycation #punecity #punebusiness
reel 11.23% engagedIf you travel a lot and fight oily, sticky dandruff this is your sign 🧴✨ #ad #oilystickydandruff #newlaunch #dandrufffree #headandshouldersindia
reel 9.46% engagedBangkok can surprise you in many ways!! Wandering through MBK centre I found @theglamclinic.th which showed me the other side of Thailand 🇹🇭✨ #thailand #bangkok #skincare #glam #thingstodo
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.7 posts/week
Niche benchmark · 4.0/week
Best days
Thursday · Friday · Monday
Best hours
6-8pm · 9-11am · 1-3pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Some [X] [descriptive praise]
Used 6×
Some places aren’t just cafés—they become a whole vibe.
Some outfits don’t need loud branding—they speak through craftsmanship
Some movie nights deserve more than just a screen.
[Outfit] by @[brand] [promo]
Used 4×
Outfit by @shaanstudio_designertailor
Wearing @shaanstudio_designertailor custom tailored
Outfit by @shaanstudio_designertailor Fabrics outsourced from @nizamifabricsofficials
🚨 [urgent call/discount]
Used 2×
🚨 STOP SCROLLING. This is your sign
🚨 FINAL CALL 🚨 UP TO 80% OFF
Escape the [chaos/city]
Used 3×
Escape the chaos, find your calm
Escape the city, not the comfort
This is your sign to escape the chaos.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Luxury escape reels are the engagement engine, hitting 3228 likes on post 10 and 2332 on post 22, far outpacing others at 27k followers. Pairing scenic vibes with discount codes turns scrolls into saves and DMs, especially on Thursdays and Fridays. Yet 0.7 posts/week starves growth in this fashion-travel niche where consistency compounds virality. Fashion pillars claim 30% share but could double with more branded tags like post 2's 2106 likes. Leaking comments on fun reels (post 8: 209) shows audience craves interaction. Prioritize 4x cadence on peak days to unlock 2x reach.
Working
5- Brand-tagged reels average 1800+ likes and 150 comments.
- 'Some [X]' hooks used 6x drive saves on experiences.
- Thurs/Fri posts lift engagement 20-30% over average.
- Discount DM prompts convert views on fashion posts.
- Relatable questions spark 200+ comments reliably.
Risks
5- Boost posting from 0.7 to 4/week to fuel algorithm.
- Cut low-engagement carousels under 1200 likes.
- Diversify beyond 55% promo content to build loyalty.
- Refine hooks to under 100 chars for quicker reads.
- Target fewer but deeper collabs with 2000+ like potential.
Ship next
5- Ramp to 4 posts/week starting with fashion reels on Thursdays.
- Test UGC reposts of fan outfits tagging brands.
- Add stories polls on next travel spot.
- Collaborate with 2 new menswear brands monthly.
- Track engagement on new hooks like 'Your sign to...'.
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