Strategy report · Updated Aug 19, 2026
What's working for @randomlyevan on Instagram.
Evan Samson
2K followers · 817 posts
“Marketing Communications Director | Creative Artist | Founder of @ubehauscom Culture • Fashion • Travel • Sustainability • Communications”
Engagement rate
0.07%
Per post, last 90 days
Posts per week
1.1
Niche avg 4.0
Average likes
-1
2 avg comments
Post mix
Last 90 days · 817 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 0.44% engaged@trashclothes.atl made scrap magic at the @atlsfw! Every look built from pieces that weren’t meant to go together… and somehow worked. Scrap combining at its best. You could see it in the patchwork, the layering, the unexpected mix of textures and prints. Making, mending, reworking.
carousel 0.39% engagedRewear, restyle, repeat… but make it intentional. #OOTD: All pieces from the Philippines. Featuring an inaul malong from @pearlnbatik, handwoven and rooted in tradition, styled in a new way this time. As an ambassador for Atlanta Sustainable Fashion Week (@atlsfw) , my role was to capture and create content, but also to support the movement in my own way. For me, that meant digital storytelling… showing up in a way that aligns with the message. Closing night / Emerging Designers Show, centered on zero-waste and circular fashion, so it only felt right to wear something that already exists… just seen differently.
reel 0.30% engagedThe vibe, the movement, the crowd… everything just flowed. You could feel the intention in every look. Zero waste, thoughtful materials, and students really pushing what sustainable fashion can look like without losing style. Being part of this as an ambassador for Atlanta Sustainable Fashion Week (@atlsfw) made it hit different. Getting to experience it up close and see Fashion X:Change come to life like this.
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 02
Sustainable Fashion Spotlights
25.00%Spotlights on sustainable fashion shows and designers at events like ATLSFW emphasize upcycling, zero-waste, and cultural fusion. Descriptive narratives capture textures, intentions, and innovations. High engagement comes from specific designer callouts.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.1 posts/week
Niche benchmark · 4.0/week
Best days
Saturday · Tuesday · Friday
Best hours
12-3pm · 6-9pm · 9-11am
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Day X at #cphfw: [itinerary].
Used 4×
Day 1 at @cphfw: straight from a long-haul flight from Atlanta, running on jet lag and excitement.
Day 4 at #cphfw: Brunch at Next Door Cafe (@next_door_cafe) before the chaos, then off to Solitude Studios
Day 2 at #cphfw: Today reminded me that fashion doesn’t always happen on the runway.
@[brand] [action/description] at [event].
Used 6×
@trashclothes.atl made scrap magic at the @atlsfw! Every look built from pieces that weren’t meant to go together
@designsbymarian really said… storytelling at the @atlsfw.
@rodrickgilchrist took everyday references and gave them a different kind of energy at the @atlsfw!
Thank you @[org] for [award]!
Used 3×
Thank you, @sarasotamagazine for the Unity Award! Representation, collaboration, culture—it’s what fuels me.
Thank you @srqmag for recognizing me as one of the 35 under 35 honorees!
Thank you very much, Greater Sarasota Chamber and Sarasota Young Professionals Group for this Young Professional of the Year award.
Rewear, restyle, repeat [OOTD].
Used 2×
Rewear, restyle, repeat… but make it intentional. #OOTD: All pieces from the Philippines.
Rewear, restyle, repeat. Because honestly, there’s already so much to work with.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
CPHFW event diaries are the engagement engine, generating consistent comments through vivid, day-by-day storytelling that pulls followers into the action (posts 0,1,5 averaged 1 comment each amid low likes visibility). With 1.1 posts/week and 2k followers, the account punches above weight on niche topics like sustainable fashion (posts 16,27 hit 10 and 9 comments), but sporadic cadence starves growth. Pillars cluster tightly around fashion weeks (35%), sustainability (25%), and awards (15%), leaving room to amplify personal stories for relatability. Biggest leak: underposting throttles momentum from high-comment hooks like brand spotlights (6 uses).
Working
5- Event recaps like CPHFW days spark comments via itineraries.
- Brand/designer spotlights in sustainable fashion drive peak engagement.
- Award posts resonate with cultural communities for 4-6 comments.
- OOTD restyling ties personal roots to sustainability message.
- Tight pillars keep feed themed and recognizable.
Risks
5- Boost consistency beyond 1.1 posts/week to build algorithm favor.
- Diversify beyond events; add 20% styled OOTDs weekly.
- Reveal more personal voice in sustainable posts to match award emotional pull.
- Reduce photo dumps; replace with narrated stories.
- Track visible likes post-audit for precise engagement shifts.
Ship next
5- Double posting frequency to 4/week focusing on CPHFW-style event diaries.
- Test hooks from **posts 16,24** in new sustainable fashion content.
- Partner with 2-3 brands from recent events for co-posts.
- Analyze comments on **post 27** for audience questions to answer in stories.
- Plan pillar rotation: 40% events, 30% sustainable, 20% personal, 10% awards.
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