Strategy report · Updated Aug 27, 2026
What's working for @rajasthanrevealed on Instagram.
Rajasthan Revealed
1.3K followers · 2.5K posts
“A World Within The Diverse State”
Engagement rate
1.37%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
16
1 avg comments
Post mix
Last 90 days · 2,499 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 17.97% engagedराजस्थान की धुन | The Rhythm of Rajasthan हथकरघे की यह लयबद्ध आवाज, केवल बुनाई की आवाज नहीं, बल्कि परंपरा, कला और स्वावलंबन की जीवंत 'धुन' है। आइए, इस कलात्मक धरोहर को सहेजने वाले, स्थानीय बुनकरों और कारीगरों का सम्बल दे।
carousel 10.72% engagedJaipur has made the world take notice. Ranked #6 among the World's Happiest Cities 2026 by Time Out and the only Indian city in the global Top 10, the Pink City has been recognised for its vibrant culture, rich heritage, welcoming communities and exceptional quality of life. From iconic landmarks and timeless traditions to warm hospitality and modern urban living, Jaipur continues to set a global benchmark for happiness. Share your favourite happy spot in Jaipur in the comments. #MyGovRajasthan #Jaipur #RajasthanRevealed #HappiestCities
reel 6.78% engagedCelebrate the timeless handloom legacy of Rajasthan and honour the artisans who keep this tradition alive. Support Weavers. Choose Handloom. Be Vocal for Local. Happy National Handloom Day! #NationalHandloomDay #HandloomDay
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 01
Iconic Landmarks
40.00%Static image posts feature Rajasthan's forts, palaces, temples, and landscapes. Captions provide short, factual descriptions of their history and significance. This forms the feed's backbone with evergreen appeal.
- 02
Traditional Crafts
25.00%Image posts showcase handicrafts, musical instruments, and art forms like Bandhani and pottery. Captions highlight techniques, heritage, and cultural role. Builds pride in local traditions.
- 03
Festivals & Foods
20.00%Posts cover festivals, foods, special days, and wildlife coexistence. Captions describe customs and celebrations. Leverages timely hooks for relevance.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Tuesday · Friday · Saturday
Best hours
7-9am · 5-7pm · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Capture [themes] of Rajasthan, tag @rajasthanrevealed, use #RajasthanThroughYourLens.
Used 4×
Capture its heritage, nature, culture and everyday moments, share your perspective, tag @rajasthanrevealed and use #RajasthanThroughYourLens.
Apna Rajasthan, apne lens se dikhaiye. Photo post kijiye, @RajasthanRevealed ko tag kijiye aur #RajasthanThroughYourLens use kijiye.
A glimpse of its heritage, nature, culture and everyday beauty - captured by you.
[Event intro]. Happy [Event Day]!
Used 5×
On National Handloom Day, we celebrate the artistry, dedication and rich cultural heritage... Happy National Handloom Day!
Celebrate the timeless handloom legacy of Rajasthan... Happy National Handloom Day!
Warm wishes to everyone on Independence Day.
[Adj feature], [item] [verb] [cultural impact].
Used 18×
A symbol of royal grandeur, Umaid Bhawan Palace stands as one of Jodhpur’s most iconic architectural treasures.
Shaped by tradition and crafted by hand, Dhokra turns metal into art that carries generations of heritage.
Adorned with intricate mirror work, Sheesh Mahal transforms light into a dazzling display of artistic brilliance.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Reels are the engagement engine, with post 12 exploding to 203 likes and post 14 at 85, dwarfing image averages under 5 likes. Event-tied content like National Handloom Day crushes it, while carousels shine for news, as post 23 nabbed 131 likes and 5 comments via Jaipur's #6 happiest city ranking. UGC calls in posts 0,1,6 set up community wins but lack follow-through reposts. Boost cadence beyond 2.3 posts/week to fuel growth for this 1,269-follower account. Static factoids dominate 65% of feed but leak momentum with zero engagement. Pivot to more dynamic formats and actual UGC to scale.
Working
5- Reels spike likes: 203 on post 12, 85 on 14.
- Event posts outperform: Handloom series averaged 64 likes.
- Carousels engage: post 23 got 131 likes, 5 comments.
- UGC themes resonate on Photography Day post 6 with 42 likes.
- Bilingual captions boost cultural connection.
Risks
5- Post more than 2.3 times weekly to build momentum.
- Repost submitted UGC instead of just calling for it.
- Shift from 80% low-engagement images to more reels.
- Use consistent CTAs like comments in every caption.
- Reduce generic fact posts that get 0 likes.
Ship next
5- Schedule 5 posts weekly around festivals.
- Feature 1 UGC repost per week from submissions.
- Produce 2 reels weekly on crafts using post 12 style.
- Add comment prompts to every post.
- Test Hindi-English bilingual captions.
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