Strategy report · Updated Aug 16, 2026
What's working for @raj_saraf_official on Instagram.
RAJ SARAF
94.6K followers · 275 posts
“Advocate/Social activist/RSS Swayamsevak Descendent of Vasudev Balwant Phadke Bharatiya Janata Party Karyakarta🪷 Rambhau Mhalgi Prabodhini IIDL”
Engagement rate
24.26%
Per post, last 90 days
Posts per week
0.4
Niche avg 4.0
Average likes
22.2K
731 avg comments
Post mix
Last 90 days · 275 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 399.62% engagedPart 2 of our ground action in D Ward shows the truth clearly. Multiple illegal hawkers using suspicious Aadhaar cards with the same birthdates and non local addresses. This pattern is not normal and it is a serious security red flag. Mumbai must stay alert and authorities must act immediately. #GroundAction #DWard #PublicSafety #UrbanSecurity #FakeAadhaar #IllegalHawkers #MumbaiPolice #BMC #RajSaraf #BJYM #SecurityAlert
reel 160.39% engagedFake names. Fake Aadhaar. Same 1 January birthday. On ground we caught illegal hawkers deceiving citizens with false identities and suspicious Aadhaar cards. This is not poverty. This is planned misuse of the system. As citizens, law is our weapon. And we will use it. I am receiving death threats for this work. I will continue. Because this is about national security. Honourable Devendra Fadnavis Ji, through the GR dated 27 June 2025, has clearly ordered strict action against illegal immigrants to all agencies Now it is our duty to support enforcement. Wake up. Watch who is around you. If something is wrong, put it on record with Police and BMC. Silence helps the illegal. Law protects the honest. 🇮🇳 #GroundAction #FakeAadhaar #IllegalImmigration #LawIsOurWeapon #NationalSecurity CitizenDuty UrbanSecurity Mumbai BharatFirst RajSaraf BJYM
reel 61.60% engagedGround Operation Exposes a Bigger Pattern. Malabar Hill must wake up. Malabar Hill and Kemps Corner. One of Mumbai’s most sensitive VIP zones. Yet our second ground operation reveals the same alarming pattern. Multiple individuals All claiming 1 January as date of birth No connection to the area Still occupying prime public roads and running stalls without authorisation This is not coincidence. This is an organised network exploiting loopholes and endangering civic security. If we stay silent today, our neighbourhoods pay the price tomorrow. Maharashtra Government and Bharat Sarkar are acting. Citizen vigilance is now the missing link.# #GroundAction #UrbanSecurity #SuspiciousAadhaar #PublicSafety MalabarHill KempsCorner MumbaiUpdates CivicSecurity BharatFirst RajSaraf BJYM @mumbaipolice @cpmumbaipolice
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.4 posts/week
Niche benchmark · 4.0/week
Best days
Saturday · Tuesday · Friday
Best hours
7-9pm · 9-11am · 1-3pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Ground action [location]: suspicious patterns like same birthdates/fake Aadhaar
Used 5×
Part 2 of our ground action in D Ward shows the truth clearly. Multiple illegal hawkers using suspicious Aadhaar cards with the same birthdates and non local addresses.
Malabar Hill. Ground action again. How can everyone be born on 1st January? How can there be zero connection to Mumbai?
Ground Operation Exposes a Bigger Pattern. Malabar Hill must wake up. Malabar Hill and Kemps Corner. One of Mumbai’s most sensitive VIP zones. Yet our second ground operation reveals the same alarming pattern.
Wake up [youth/Bharat] before it’s too late
Used 4×
Are we really this naive? Or will the youngsters of Bharat wake up before it’s too late? If not us, then who. If not now, then when.
Wake up before it’s too late.
Now the youth of Bharat must wake up. Nation first is not a slogan. It is a responsibility.
Illegal [issue/activity] in [location]
Used 4×
Illegal brothel activity in the Kennedy Bridge Congress House belt in Malabar Hill is operating in a residential area.
Illegal use of loudspeakers for Azaan is a clear violation of law.
remove this illegal brothel from this residential locality.
Under [leader] ji, [strict action/governance]
Used 2×
Under CM Devendra Fadnavis ji, Maharashtra leads Bharat in strict action and deportations.
Honourable Devendra Fadnavis Ji, through the GR dated 27 June 2025, has clearly ordered strict action against illegal immigrants
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Security exposés are the killshot lever, with post 3 exploding to 367,367 likes and 10,854 comments, post 21 at 147,412 likes, proving outrage against fake Aadhaar and infiltration patterns virals instantly. Patriotic unity content like post 13 (3,855 likes) sustains momentum by tapping cultural pride. At 94k followers and 0.4 posts/week, the biggest leak is inactivity starving the algorithm. Double down here to 10x reach. BMC election timing demands weekly BJP youth calls, blending wins like Coastal Road (post 11) with ground proof. Cadence fix plus pillar focus turns sporadic hits into consistent growth, owning Mumbai activism.
Working
5- Ground security reels crush engagement, averaging 50k+ likes on top 5.
- Urgent patterns and questions spark comments, e.g. 4k+ on post 21.
- BJP leader ties build credibility with dev examples like post 24.
- Cultural events humanize, post 13 heritage cleanup hits 3.8k likes.
- Youth wake-up hooks recur in winners, driving shares.
Risks
5- Current 0.4 posts/week kills momentum; inconsistent posting loses audience retention.
- Low variety beyond security; diversify to civic and patriotic for balanced feed.
- Few direct CTAs beyond forms; add more polls and shares in comments.
- Underuse of carousels/images; reels dominate but mix boosts dwell time.
- No stories or series follow-ups on viral posts like post 3 part 2.
Ship next
5- Post security exposé reels twice weekly using ground footage.
- Ramp cadence to 4 posts/week focusing on high-engagement pillars.
- Test calls-to-action forms in every civic post for supporter data.
- Collaborate with BJP influencers for cross-promotion.
- Analyze comments on top posts for new local issues.
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