Strategy report · Updated Aug 7, 2026
What's working for @pulkitxx on Instagram.
Pulkit Kalra
88K followers · 168 posts
“Director | DOP | Aerial & Underwater Currently in : India 🇮🇳📍 Commercial work : @pulkitxxfilms Ambassador : @vivo_india @nikonindiaofficial”
Engagement rate
4.33%
Per post, last 90 days
Posts per week
0.3
Niche avg 3.0
Average likes
3.7K
131 avg comments
Post mix
Last 90 days · 168 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 25.71% engagedDay 10 of being consistent 🫡 went on a random walk in Lodhi gardens and canaught place, had the yummiest waffles 🧇 and the worst watermelon 🍉 ice tea w @jahanvijain_ also took my camera and cooked this little video🎥. . . . #filmmaker #filmmaking #cinematicportrait #cinematicvideo #cinematography #delhi #india
reel 15.26% engagedDay 9 of being consistent 🫡 heard this audio recently while i was scrolling and i had to make my version on it. Do you also categorise yourself in this kind? :) . . . #filmmaking #filmmaker #cinematographer #cinematography #relationstoself #travel
reel 12.26% engagedDay 14 ❤️ 🎥🙏
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.3 posts/week
Niche benchmark · 3.0/week
Best days
Thursday · Saturday · Sunday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Day [X] of being consistent [emoji]
Used 5×
Day 10 of being consistent 🫡 went on a random walk in Lodhi gardens
Day 9 of being consistent 🫡 heard this audio recently while i was scrolling
Day 18 of posting consistently 🤓 #roadto100k Finally it's the last day
Missing [place/thing] [emoji]
Used 4×
Missing the island life 🏖️☀️🤿🌊🦈
Screen grabs from my recent videos that i filmed in Raja Ampat ✨ Major missing 🥹❤️
what a great time it was🥹 tho we also got stuck for 2 days
Personal confession or hardship followed by gratitude [emoji]
Used 4×
Last year was the worst time for me. I lost so much financially
It actually saved me 🙏✨forever grateful to the second chance ❤️
2024 did not go as i planned. Writing this here just to remind myself
Sponsor shoutout or gear callout with humor
Used 3×
@sonyalpha pls sponsor me 🤓 Currently on a commercial shoot and didn't have time
Used the Samsung Galaxy S24 Ultra's camera on my recent trip to Jordan
been using the circle to search feature so often on my new Samsung Galaxy S24 Ultra
Challenge or streak announcement with a goal number
Used 3×
33/100 i think i'm back with the consistency after the commercial project
25/100 a few frames that i filmed on my trip to Indonesia
I've taken on a challenge to post every single day for at least the next 10 days
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single biggest lever for @Pulkitxx is posting frequency. At 0.3 posts per week, the account is essentially invisible to the algorithm despite holding 88K followers. The highest-engagement posts are overwhelmingly reels tied to a public consistency challenge, with post [4] pulling 22,455 likes and post [20] pulling 13,117 likes, both using the Day-count format. That series is the clearest proof of concept on the feed and has been abandoned.
The biggest leak is the collapse of that streak format. When Pulkit posts numbered, reflective reels with personal stakes, engagement spikes. When he switches to brand content or archive carousels, likes drop below 1,000 as seen in posts [6], [12], and [27]. Brand integrations need a narrative hook or they simply underperform regardless of production quality.
Restarting the Day-count streak at 3 to 4 posts per week and anchoring brand deals inside that format is the fastest path to the 100K goal Pulkit names explicitly in post [21]. Best days in this dataset cluster around Saturdays and Sundays, with early morning and early evening slots showing strongest reach.
Working
3- Day-count consistency reels with personal stakes generate the highest likes, up to 22K, far above anything else on the feed.
- Candid long captions about career struggles and goals consistently produce above-average comment counts, building community loyalty.
- Cinematic travel reels from international destinations like Dolomites and Raja Ampat hold strong mid-tier engagement around 2K to 4K likes.
Risks
4- Posting cadence of 0.3 per week is critically low for a growth-stage account, post 3 to 4 times per week minimum.
- Brand collaboration posts lack narrative hooks and perform weakest, often below 1K likes. Wrap paid content inside a story or streak.
- Archive carousel posts are filler and signal low effort. Replace them with short behind-the-scenes reels using the same footage.
- No consistent call to action in captions to follow, save, or share. Adding one low-pressure CTA per post can lift saves and reach.
Ship next
5- Relaunch the Day-count reel series immediately, starting from Day 1 and committing publicly to at least 30 days.
- Post 4 times per week: 2 travel or personal reels, 1 brand reel with a story hook, and 1 carousel with a strong caption.
- Negotiate brand deals that allow the Day-count format to remain visible, so sponsored content does not break the streak narrative.
- Batch-edit archive footage from Raja Ampat and Dolomites into short reels to build a content bank covering the next 3 weeks.
- Test posting on Saturday and Sunday mornings between 7 and 9am for 4 consecutive weeks and track reach per post to confirm best slots.
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