Strategy report · Updated Aug 1, 2026
What's working for @psica.nat on Instagram.
Nathália Gouveia | Psicóloga (CRP:02/22077)
18K followers · 344 posts
“Psicanálise, feminismo & perguntas melhores 🫀 Autora de Magnólia em gomos ✨ Psicóloga clínica desde 2019 💻 Terapia online”
Engagement rate
8.72%
Per post, last 90 days
Posts per week
1.9
Niche avg 4.0
Average likes
1.5K
55 avg comments
Post mix
Last 90 days · 344 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
carousel 41.34% engaged🩷
carousel 27.26% engagedE ai, parte 2?
carousel 21.80% engagedObviamente que tudo depende da relação terapêutica e se a pessoa gosta dessas coisas. Não é porque não ficamos estendendo conversa fora da sessão que não podemos deixar as interações mais leves 🥰 Outros psis, vocês também usam? Qual a opinião de vocês?
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
1.9 posts/week
Niche benchmark · 4.0/week
Best days
Tuesday · Wednesday · Thursday
Best hours
7-9am · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Só eu penso assim? / Quem concorda [reaction cue]
Used 3×
Só eu penso assim?
Fleabag é uma série tão boa! E esse diálogo com o padre é incrível. Quem concorda respira.
Outros psis, vocês também usam? Qual a opinião de vocês?
A tão pedida parte [N] / Como prometido, parte [N]
Used 4×
A tão pedida parte 2 ❤️
Como prometido, parte 2. ✨ Qual deveria ser a próxima caixinha?
E ai, parte 2?
Comente "[WORD]" para receber [resource]
Used 2×
Comente "QUERO" pra receber o link de TODAS as figurinhas 🩷 (dessa vez fui mais esperta rs)
E pra os colegas psicólogos que chegaram até aqui, uma dica. 👀
[Concept] + [pop culture reference] to frame a psychoanalytic idea
Used 3×
Lacan 🤝 Calcinha Preta A loucura que estamos dispostos a fazer pelo outro diz muito mais de uma projeção nossa
Fleabag é uma série tão boa! E esse diálogo com o padre é incrível.
Eu adoro exercitar conhecimento através de analogias. 🩷 E ai, qual deve ser o próximo conceito?
Qual te dá mais medo? / Qual [X] mais te fez pensar?
Used 3×
Qual te dá mais medo?
Qual delas mais te fez pensar?
Qual deveria ser a próxima caixinha?
Unlock signature hooks
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana05
Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
@Psica.nat's clearest lever is the minimal-caption carousel format, which accounts for the account's five highest-performing posts and an average above 3,500 likes each, despite posting at just 1.9 times per week against a niche benchmark of 4. Posts 25, 21, 15, 18, and 17 all break 3k likes with little or no caption text, which tells us the visual content and the audience's existing trust in the brand are doing the conversion work. The account has a proven content engine. The problem is cadence and leakage on reels.
Reels are consistently the weakest format here. Outside of post 9 (1,976 likes, buoyed by a strong Lacan hook) and post 7 (853 likes), most reels sit below 200 likes. Post 1 pulled just 41 likes and post 5 just 81. That is a meaningful drag on overall reach. The sponsored CORPORA posts are distributed across both formats and are well-integrated, but the ones disguised inside organic-looking carousel hooks (posts 4 and 9) outperform the overtly ad-coded ones (post 11, 224 likes).
The participation mechanic is underused relative to its ceiling. Post 24 generated 869 comments, the account's comment record, through a simple comment-to-receive trigger. Running that mechanic once a week would compound reach through the algorithm while building a direct response habit in the audience.
Working
4- Minimal-caption carousels consistently outperform everything else, averaging above 3,500 likes on the top five posts.
- Comment-gated content like post 24 drives disproportionate comment volume (869 comments) and algorithm reach.
- Pop culture plus psychoanalysis hooks, as in post 9, unlock wider audiences and still carry sponsored CTAs without feeling forced.
- Part 2 sequel framing on carousels reliably generates saves and shares by creating a content loop.
Risks
4- Reel quality and concept are inconsistent. Most reels sit under 200 likes while carousels routinely hit 10x that.
- Posting cadence at 1.9 per week is too slow for the algorithm and leaves a gap that competitors can fill.
- Overtly branded ad posts like post 11 underperform. Sponsored messages embedded mid-content, as in post 9, work much better.
- Very short or emoji-only captions on reels, like post 5, give the algorithm no signal and the audience no reason to comment.
Ship next
5- Increase cadence to at least 4 posts per week by batching carousel production around 2 to 3 series topics per month.
- Run a comment-to-receive mechanic at least once every two weeks to sustain comment volume and algorithmic distribution.
- Audit the reel strategy: either commit to a repeatable format (e.g., one psychoanalytic pop culture reel per week) or reduce reels and shift the slot to carousels.
- Embed CORPORA CTAs inside high-hook organic posts rather than leading with the partnership, following the post 9 model.
- Test posting on Tuesday and Thursday between 7 and 9am, where the engagement data clusters most strongly.
Unlock the full strategy
Continue to Postana to put this strategy to work with a paid content plan.
Build my content plan with Postana