@proxima.parada.viagens Instagram analysis · Engagement, top posts & strategy · Postana
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Strategy report · Updated Aug 19, 2026

What's working for @proxima.parada.viagens on Instagram.

Renan | Próxima Parada Viagens avatar

Renan | Próxima Parada Viagens

10.3K followers · 240 posts

“28 Países🌍 Viagens | Aventuras | Destinos fora do comum✈️ Roteiros + dicas que ninguém mostra😎 Descontos no link abaixo⏬️”

Engagement rate

5.42%

Per post, last 90 days

Posts per week

2.2

Niche avg 5.0

Average likes

502

56 avg comments

Post mix

Last 90 days · 240 posts indexed

Reels 90%
Carousels 10%
Static 0%
UGC reposts 0%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 reel 41.42% engaged

A cidade mais alta de Portugal, que fica bem pertinho da Serra da Estrela!📍🇵🇹😍 #guarda #portugal #serradaestrelaportugal❄️☃️ #serradaestrela #viajando

4.1K 167 29.2K
Post 2 reel 17.73% engaged

O Spitafields Market é um dos mercados mais legais e variados de Londres que é muito ignorado por turistas! Todo mundo vai para o Borough Market e acaba ignorando o Spitafields Market que é uma ótima opção para quem prefere um local mais tranquilo!📍🇬🇧🍲 📍65 Brushfield St, London E1 6AA #londres #mercado #inglaterra #spitafieldsmarket #reinounido

1.7K 126 17.3K
Post 3 reel 17.20% engaged

Esaa é segunda menor cidade da Inglaterra que possuí uma das maiores catedrais medievais do país!📍🇬🇧⛪️😍 #inglaterra #reinounido #ely #catedral #viajandopelomundo

1.7K 55 14.3K

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    London Markets

    20.00%

    Reels spotlighting colorful London markets with street food, vibes, and addresses as alternatives to crowded spots. They hook with superlatives and questions, driving saves and comments. High engagement from specific recs.

    1.7K
    251
    686
  2. 02

    Food Discoveries

    15.00%

    Taste tests of quirky foods, bakeries, and snacks in reels with prices, reactions, and spots. Personal stories and questions spark curiosity and replies. Builds trust for foodie travelers.

    431
    202
    174
  3. 03

    Neighborhood Guides

    25.00%

    Deep dives into neighborhoods like Greenwich, Soho, Camden via reels on history, music, free activities. Ties to pop culture boost shares. Comments high from itinerary planners.

    236
    478
    196
  4. 04

    Hidden Gems

    20.00%

    Spotlights on underrated free attractions like churches, pubs, mirantes, bookstores with addresses. FOMO hooks and rarity drive views. Questions engage hidden gem hunters.

    199
    802
    344
  5. 05

    Day Trips

    15.00%

    Quick escapes to Brighton, Bristol, Brussels in reels showing beaches, art, vibes near London. Summer appeal and train tips attract day-trippers. Outliers like post 6 explode.

    98
    138
    368

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.2 posts/week

Niche benchmark · 5.0/week

-56% above benchmark
2026-W23 2026-W34

Best days

Sunday · Tuesday · Friday

Best hours

8-10am · 6-8pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

O [place] é um dos mais [adjs] de Londres

Used 5×

  • O Spitafields Market é um dos mercados mais legais e variados de Londres que é muito ignorado por turistas!

  • O Camden Market é um dos mercados mais icônicos de Londres, um lugar cheio de personalidade

  • O Leadenhall Market é um dos lugares mais impressionantes de Londres

Você já conhecia esse lugar?

Used 8×

  • Você já conhecia esse lugar? 🇬🇧

  • Você já conhecia esse lugar? Salve este vídeo para incluir no seu roteiro de Londres.

  • Você já conhecia esse lugar? 👇

[Hidden gem] escondido/a em [London area]

Used 4×

  • Um tesouro medieval escondido em Londres🇬🇧⛪️

  • Um dos pubs mais escondidos e históricos de Londres🇬🇧

  • passa despercebida pois muita gente visita King's Cross por causa de Harry Potter

Salve este vídeo para [roteiro]

Used 5×

  • Salve este vídeo para incluir o Soho no seu roteiro

  • Salve este vídeo para incluir no seu roteiro de Londres.

  • salva este vídeo para consultar depois!

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Underrated spots and markets dominate engagement, with post 6 exploding to 4092 likes on a Portuguese hill town and London reels like post 0 (1697 likes, 126 comments) proving the power of 'most [adj]' hooks ignored by tourists. Questions at ends consistently pull 40-70 comments, fueling algorithm reach on 85% reels vs low carousel performance. At 2.2 posts/week, growth stalls despite 10k followers; pillars cover London gold but leak on frequency. Double cadence on top pillars to hit benchmark 5 posts/week, leaning into hidden gems and day trips for viral spikes while fixing carousel droughts.

Working

5
  • Reels on markets/hidden spots crush, post 0/12 top likes.
  • Questions drive comments avg 55 across high posts.
  • Addresses/prices build savable value.
  • Neighborhood history/pop ties engage, post 10/18.
  • Free attractions hook budget travelers.

Risks

5
  • Cut carousels; they average 40 likes vs reels' 600+.
  • Boost post frequency from 2.2 to 5/week.
  • Vary beyond London; mix more Portugal/UK outliers like post 6.
  • Shorten captions under 200 chars for better retention.
  • Fix incomplete captions like post 9.

Ship next

5
  • Ramp to 5 posts/week focusing on reels.
  • Test Sunday/Tuesday posts at 8-10am.
  • Batch 10 reels per pillar monthly.
  • Add CTAs in first 3 seconds.
  • Collaborate with local UK creators.

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