Strategy report · Updated Aug 28, 2026
What's working for @prose on Instagram.
Prose: Custom Beauty
451K followers · 3.4K posts
“Custom Hair and Skincare, made to order for you 🌿Clean ingredients 🐇 Cruelty-free 🌎 B-Corp Certified & Public Benefit Corp 📪 Available in US & CA”
Engagement rate
0.07%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
152
166 avg comments
Post mix
Last 90 days · 3,420 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 0.82% engagedYour reminder to slow down, romanticize your routine, and take a few moments just for you. ☺️🛁 We’re teaming up with @omniluxled to give one lucky winner the ultimate self-care package valued at $790 USD. What You’ll Win: 🏆@omniluxled Contour Face LED device 🏆 @prose custom skincare & haircare routine set. How To Enter: ✨ Follow @omniluxled & @prose ✨ Like this post ✨ Tag a friend in the comments ✨ BONUS ENTRY: Enter your email at the link in bio No purchase necessary to enter or win. Void where prohibited. Open to legal residents of the fifty (50) United States or the District of Columbia who are eighteen (18) years of age or older. Contest begins on August 3rd, 2026 at 12pm EST and ends on August 7th, 2026 at 11:59pm EST. For complete Official Rules, including entry instructions and prize details, visit https://omniluxled.com/pages/giveaway-rules Sponsor: The Lotus Global Group, Inc., 1290 Jefferson St, Ste C, Napa CA 94559.
image 0.80% engagedAre you listening yet? 🎤✨ Good. We're hosting a Harry Styles concert giveaway! As a special gift to YOU, our community, we're giving one lucky winner the chance to win two tickets (up to $6,000 in value) to see Harry Styles on his Together Together Tour at Madison Square Garden in New York City! 💫 Here's how to enter: ⭐️: Like this post ⭐️: Follow us @prose ⭐️: Tag the bestie you're taking with ⭐️: Repost this to your stories for an extra entry *No purchase necessary. Must be 18+ and located in the US to enter. Giveaway ends on July 28, 2026 11:59pm EST. The winner will be personally notified via Direct Message by us through the @prose account. Winner will receive two tickets for Harry Styles together Together Tour at Madison Square Garden. Prose is not responsible for travel, and other expenses. Tickets are for personal use only. By entering this giveaway, you acknowledge that this is not sponsored, endorsed or administered by or associated with Instagram or Harry Styles. Link in bio for full Terms and Conditions.
reel 0.10% engagedSending calm vibes your way for the weekend ahead 💆♀️☀️
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Friday · Saturday · Sunday
Best hours
7-9am · 5-7pm · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Get [gift] free when you subscribe to 3+ products
Used 7×
Get yours today when you subscribe to 3+ products ☀️
Get yours for free when you subscribe to 3+ products. 🤍
get it for free when you subscribe to 3+ products. 🛁
[Question]? Drop in comments
Used 4×
Drop your hair hero pick in the comments 👇
What product do you want to see us make next?
POV: [hair scenario]
Used 3×
POV: you vs. your summer travel essentials taking over the hotel sink 💅☀️🧴
POV: your curls getting the VIP treatment 💅✨
[Partner] giveaway! How to enter: [steps]
Used 2×
We're hosting a Harry Styles concert giveaway! ... Here's how to enter: ⭐️: Like this post ⭐️: Follow us @prose ⭐️: Tag the bestie
We’re teaming up with @omniluxled to give one lucky winner ... How To Enter: ✨ Follow @omniluxled & @prose ✨ Like this post
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Giveaways are Prose's secret weapon, exploding engagement with post 16 at 927 likes and 2,781 comments, and post 26 hitting 1,631 likes plus 1,991 comments on a 451k follower account where averages hover below 100 likes. These scarcity plays prove partners and prizes cut through noise better than routine promos, which cap at 60-80 likes despite solid bundle hooks in 7 posts. Lifestyle vibes romanticize haircare effectively but need amplification to sustain momentum beyond spikes. Cadence leaks growth at just 2.3 posts per week; the algorithm demands consistency to compound these wins into subscriber floods.
Working
5- Giveaways drive 10x average engagement via comments.
- Bundle promos like post 10 average 60+ likes consistently.
- Routine reels spark 10-20 comments reliably.
- Seasonal lifestyles integrate products naturally.
- Question hooks lift interactions on tips posts.
Risks
5- Boost non-giveaway likes from 50-100 average by adding calls to comment.
- Ramp cadence from 2.3 to 5 posts weekly for algorithm favor.
- Diversify beyond summer themes as seasons shift.
- Increase reel share since images lag in comments.
- Cut low-engagement carousels under 40 likes.
Ship next
5- Run one giveaway per month targeting pop culture icons.
- Post 5x weekly focusing on reels for routines.
- Test UGC reposts from customers weekly.
- Expand bundle offers to skincare lines.
- A/B test hook questions on every third post.
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