Strategy report · Updated Jul 4, 2026
What's working for @primeahpharmacy on Instagram.
PrimeahPharmacy
2.5K followers · 2.4K posts
“💊Helping you feel better,faster with trusted care 👩⚕️Safe meds •Real pharmacists •Wellness tips 📦Same-day delivery available Place your order ⤵️”
Engagement rate
0.23%
Per post, last 90 days
Posts per week
2.0
Niche avg 4.0
Average likes
5
0 avg comments
Post mix
Last 90 days · 2,421 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 0.61% engagedWe stopped selling teething medications in our pharmacy, here's why. #childhealth #teething #primeahpharmacy #lagospharmacy #morethanmedicines
image 0.53% engagedNow, you don't have to worry about distance. We are now closer to you. 🙂↔️ #primeahpharmacy #pharmacyinlagos #pharmacyinmainland
image 0.53% engagedSomething BIG is coming your way! Can you guess where our newest branch will be? Drop your guesses in the comments. 🤸🏾♀️ #primeahpharmacy
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 01
Medication Safety & Education
33.00%Reels and carousels that explain drug interactions, dosage mistakes, and safe-use habits. This is the account's strongest pillar because it answers questions patients already have and gives them a concrete reason to trust Primeah over a random neighbour.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.0 posts/week
Niche benchmark · 4.0/week
Best days
Tuesday · Wednesday · Thursday
Best hours
7-9am · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Wondering why [problem]? The answer might be [surprising cause].
Used 3×
Wondering why your antibiotics aren't working? The answer might be in your fridge.
Magnesium is a BIG deal, there's a reason for all those tiredness you're feeling.
High screen time reduces blinking which leads to breakdown of your tear film and chronic inflammation.
We stopped [doing X] in our pharmacy, here's why.
Used 2×
We stopped selling teething medications in our pharmacy, here's why.
Part 2 of why we don't sell teething medications, if you're a new mother, you should watch this.
Swipe to see [specific number] [mistakes/tips] we see every day.
Used 3×
Swipe to see the 3 most common medication mistakes we see every day, are you guilty of any of these?
Swipe through to see the math. Protect your health and your pocket.
Swipe through to learn the difference between relievers and preventers.
If you're [audience], you should watch this.
Used 2×
If you're breastfeeding, you should watch this.
If you're a new mother, you should watch this.
Is it [X] or something else?
Used 2×
Is it normal ageing or something else?
Do you have a normal heartbeat? Read this to confirm.
05
Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single biggest lever for this account is doubling reel output. Reels average 9.4 likes compared to 3.6 likes for static images and 4.3 likes for carousels, a gap that is too large to ignore at 2,466 followers. Posts 7 and 29, both reels with a direct audience call-out, rank among the top performers. The account clearly has clinical credibility and a willingness to take editorial stances, as shown by the bold "we stopped selling teething medications" series that earned 15 likes on post 7. That voice is the brand's sharpest asset and it only shows up in video format.
The biggest leak is the volume of low-return content. Seasonal greetings and generic new-month posts, roughly 17% of the feed, consistently land at 1 to 3 likes and zero comments. That is posting budget wasted on content that does not build trust, drive traffic, or earn saves. Post 27, the branch-opening teaser, proves the audience will comment when there is something real at stake. More posts like that, fewer posts like post 13, would materially lift average engagement.
Working
4- Reels with a direct audience hook, especially new-parent or patient-specific framing, consistently outperform every other format.
- Taking a clinical stance, like refusing to sell teething medications, creates curiosity and stops the scroll better than generic health tips.
- Branch news and location announcements generate the account's only meaningful comment activity, showing the local audience is paying attention.
- Carousel posts that frame information as a cost-benefit comparison, like post 20's soap vs. medical bill math, earn above-average saves.
Risks
4- Cut seasonal greeting images to one per major holiday. They cost posting slots and earn near-zero engagement every time.
- Every reel needs a spoken or on-screen CTA directing viewers to DM or visit a branch. Most current reels end without one.
- Caption CTAs say 'send a DM' but give no specific reason to do so. Tie every DM request to a concrete offer or question.
- Hashtag sets are almost identical across every post. Rotate in condition-specific and audience-specific tags to reach new segments.
Ship next
5- Produce two reels per week minimum, one medication safety topic and one condition explainer, to match the format that already wins.
- Build a 4-post series around the new branch opening hinted in post 27, showing the location, team, and a behind-the-scenes setup reel.
- Test one controversy-style reel per month using the 'we stopped selling X, here's why' format, rotating to a new product or practice.
- Add a pinned saved-post CTA to every carousel, for example 'save this before your next pharmacy run', to push saves as a reach signal.
- Schedule all posts between 7 and 9am on Tuesdays and Thursdays to align with the timestamps that produced the highest like counts.
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