Strategy report · Updated Aug 3, 2026
What's working for @podcastuniversitario on Instagram.
Podcast Universitário 🎓
70.4K followers · 4K posts
“ℹ️ Informar e Ajudar Estudantes 🧑🎓 +1 Milhão Estudantes JÁ Ajudados 👇 Informa-te e Vê Testemunhos de Cursos ⬇️”
Engagement rate
1.20%
Per post, last 90 days
Posts per week
2.3
Niche avg 5.0
Average likes
604
242 avg comments
Post mix
Last 90 days · 4,029 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 4.31% engaged‼️CANDIDATURA ENSINO SUPERIOR PASSO A PASSO ‼️ Como fazer a candidatura ao ensino superior em 2026? Já está disponível no nosso Canal do Youtube o passo a passo para a candidatura ao ensino superior público pelo concurso nacional de acesso no site da DGES! Comenta "VIDEO" e eu mando-te o vídeo completo por mensagem 🙌 #candidaturaensinosuperior #acessoensinosuperior #universidade #faculdade #ensinosuperior
carousel 3.20% engaged‼️ANO ZERO: O QUE É E COMO FUNCIONA ⁉️ Segue para mais informações sobre o acesso ao ensino superior incluindo bolsas ▶️ @podcastuniversitario #anozero #candidaturaensinosuperior #universidade #faculdade #ensinosuperior
reel 2.88% engaged‼️AS MÉDIAS VÃO SUBIR OU DESCER⁉️a minha opinião👇 Neste vídeo completo no Youtube, analiso as notas dos exames nacionais 2026 e dou a minha opinião do impacto que pode ter na candidatura ao ensino superior em 2026 pelo concurso nacional de acesso. Será que as médias vão subir ou descer? Em que cursos? Comenta "VIDEO" e eu mando-te o vídeo completo por mensagem 🙌 #examesnacionais #candidaturaensinosuperior #universidade #faculdade #ensinosuperior
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
- 01
Candidatura Step-by-Step
38.00%Reels and carousels walking students through the national access process on the DGES site. These posts dominate engagement because the audience has an urgent, time-sensitive need and the content removes friction directly. The "Comenta VIDEO" CTA drives comment spikes that boost reach.
- 02
Explainer Guides
30.00%Long-form carousel articles covering topics like CTeSP, bolsas, Ano Zero, and special admission regimes. The account drives DMs by gating the full article behind a comment keyword, which inflates comment counts and signals. Posts 22, 27, and 28 show this format consistently earns high engagement.
- 03
Institution Visits
17.00%On-location reels at specific schools like Escola 42, ISCE, and ISLA Santarém, featuring student testimonials. These posts serve a discovery function and are often sponsored or partnership-driven. Engagement is moderate but builds trust and broadens reach beyond candidacy season.
- 04
Urgent News and Dates
10.00%Short-form posts delivering breaking updates such as new candidacy deadlines, exam result delays, and grade impacts. High save and share potential because the information is perishable. Post 23 with 1622 likes is the clearest example of this pillar outperforming everything else.
- 05
Opinion and Commentary
5.00%Standalone takes on education policy, misinformation, and systemic issues in Portuguese higher education. Lower frequency but adds credibility and differentiates the account from pure info channels. Post 26 is the clearest example, tackling political alarmism around existing problems.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.3 posts/week
Niche benchmark · 5.0/week
Best days
Saturday · Sunday · Friday
Best hours
7-9am · 6-9pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
‼️[TOPIC IN CAPS] ⁉️
Used 14×
‼️RECIBO CANDIDATURA ONDE⁉️ NÃO SEI ⁉️
‼️COMO FUNCIONAM AS COLOCAÇÕES ⁉️
‼️PRÉ REQUISITOS NA CANDIDATURA ⁉️
Comenta "[KEYWORD]" e eu mando-te o [content] por mensagem
Used 12×
Comenta "VIDEO" e eu mando-te o vídeo completo por mensagem 🙌
Comenta "ARTIGO" e eu mando-te o link do artigo por mensagem 🙌
Comenta "QUERO" e eu mando-te o link por mensagem 🙌
Já está disponível no nosso Canal do Youtube o passo a passo para [topic]
Used 5×
Já está disponível no nosso Canal do Youtube o passo a passo para a candidatura ao ensino superior
Já está disponível no nosso Canal do Youtube o passo a passo para a candidatura ao ensino superior
Já está disponível no nosso Canal do Youtube o passo a passo para a candidatura ao ensino superior
e olha que 👇 [personal visit / discovery teaser]
Used 4×
‼️ISTO É A CASA DA AVÓ DOS ESTUDANTES 🏠e olha que 👇 Visitei a Trunfo Portugal, em Almada
‼️COMO ASSIM ESCOLA SEM PROPINAS NEM PROFESSORES⁉️ atenção que 👇 Fui à Escola 42
‼️FOMOS À BÊNÇÃO DAS PASTAS DO ISCE 🎓e olha que 👇
Segue para mais informações sobre o acesso ao ensino superior incluindo bolsas ▶️ @podcastuniversitario
Used 7×
Segue para mais informações sobre o acesso ao ensino superior incluindo bolsas ▶️ @podcastuniversitario
Segue para mais informações sobre o acesso ao ensino superior incluindo bolsas ▶️ @podcastuniversitario
Segue para mais informações sobre o acesso ao ensino superior incluindo bolsas ▶️ @podcastuniversitario
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single strongest lever for this account is the comment-keyword CTA, which turns every post into a two-step DM funnel. Posts 11, 28, and 22 show comment counts of 798, 1212, and 837 respectively, all driven almost entirely by the "Comenta VIDEO" or "Comenta ARTIGO" mechanic. These numbers are not organic conversation; they are manufactured signals that feed the algorithm and push content to non-followers. The account has built a repeatable engine around this, and it is working at scale for a 70k audience.
The biggest leak is cadence. 2.3 posts per week is well below the 5-per-week benchmark for a candidacy-season news account where the audience has daily, time-sensitive questions. Post 23 (1622 likes) and post 8 (936 likes, 17 comments) both show that short, urgent-format posts clear high engagement ceilings with minimal production cost. There is unmet demand between Saturday and Monday that the account is not consistently filling.
Institution visit reels (posts 2, 7, 12, 13) are underperforming, averaging around 320 likes versus 700-plus for candidacy reels. These are likely partnership placements, but without a stronger student-perspective hook they read as promotional. Redirecting half of that production budget into more urgent-news or explainer posts during peak candidacy weeks would raise average post performance meaningfully.
Working
4- Comment-keyword CTA (VIDEO, ARTIGO, QUERO) reliably spikes comment counts and DMs, boosting algorithmic reach on nearly every post.
- Urgent candidacy reels with all-caps titles and double exclamation hooks consistently outperform other formats, averaging 600-plus likes.
- Carousel explainers on high-stakes topics like Ano Zero (post 22) and bolsas (post 28) generate the highest combined like and comment totals.
- Gating YouTube content behind an Instagram comment creates a cross-platform loop that grows both audiences simultaneously.
Risks
4- Posting cadence at 2.3 per week is too low for candidacy season. Missing daily windows means competitors capture urgent search intent first.
- Institution visit reels average low engagement and feel promotional. Adding a sharper student-outcome hook would raise their performance.
- The follow-CTA bio line is repeated identically in at least 7 captions. Rotating the wording would reduce caption fatigue for repeat viewers.
- No pinned or recurring format targets students already enrolled. Adding one post per week on university life would retain the audience post-candidacy.
Ship next
5- Increase to 5 posts per week during August and September candidacy peak by splitting existing YouTube videos into 3 to 4 short urgent reels each.
- A/B test institution visit reels with a student-first hook (outcome or salary stat) instead of the school name to lift average likes above 400.
- Create a weekly recurring format, such as a Friday FAQ carousel, to train the audience to expect and save content on a fixed schedule.
- Build a comment-keyword post specifically for the September extraordinary exam session (post 29 topic) to capture a new high-urgency moment.
- Add one retention-focused reel per fortnight on university life topics (study methods, Erasmus, praxe) to keep followers engaged after placement results.
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