Strategy report · Updated Jul 30, 2026
What's working for @pathofseb on Instagram.
Seb
238.8K followers · 90 posts
“⚙️ Building stuff 🚀 Become something more. 📩 [email protected]”
Engagement rate
6.32%
Per post, last 90 days
Posts per week
0.9
Niche avg 3.0
Average likes
14.3K
800 avg comments
Post mix
Last 90 days · 90 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 28.74% engagedMaking your first PCB can seem scary, but honestly, it doesn't have to be that difficult. ⚡ Most of the process is just drag and drop to design your circuit board. Will make more detailed videos on this topic soon, so follow for more! #engineering #hardware #pcb #electronics #flux
carousel 27.17% engagedAlthough the theory behind engineering is really important, it's important not to forget that a theory is just a theory until you put it into practice. Don't just read and write, but build it. Make it into reality. If you study control, build that drone and implement a PID into the actual world. If you're learning about electronics, circuits, and components, build something with it! Make a PCB, a robot, a gadget. It doesn't have to be pretty, or perfect. But something is better than nothing. Step by step is key. If you're studying reinforcement learning, understand the theory and implement it into something you can show others. Start small, but always look to scale. More content coming soon! But for now, start building. #engineering #robotics #coding #computerscience #projects #electricalengineering #electrical #build #stem #engineer
carousel 15.84% engagedBuilding a drone from scratch isn't as scary as it sounds. With only a handful of components you can get something that will fly in not too many steps. Comment "DRONE" and I'll send you a the full guide I wish I had before I started! #robotics #drone #engineering #projects #hardware
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.9 posts/week
Niche benchmark · 3.0/week
Best days
Sunday · Saturday · Friday
Best hours
7-9am · 12-2pm · 6-8pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Is it possible to [achieve ambitious goal]???
Used 4×
Is it possible to win my first robotics hackathon???
Is it possible to win my first Hardware hackathon???
Could I make my own microphone instead of buying one, by only using an ESP32 and a cheap sensor???
Comment "[KEYWORD]" and I'll send you [resource].
Used 6×
Comment "DRONE" and I'll send you a the full guide I wish I had before I started!
Comment "ML" for the full roadmap.
Comment "IMU" -> I'll DM you code, wiring, and project starters.
How I [built/wired] my [project]
Used 3×
How I built a controller for my custom drone
How I wired my custom drone
Here's my exact roadmap for absolute beginners
If you want to [outcome], it all starts with [foundation].
Used 3×
If you want to build drones, robots, or just over-engineered desk toys, it all starts with electronics.
To master robotics, means to master these 3 engineering fields.
The microcontroller you pick could be the reason your project doesn't work.
I build [project], and here is how you can do the same
Used 2×
I build this robotic arm, and here is how you can do the same
Is it possible to build a better drone than dji from scratch? That's the question I asked myself.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
The single strongest lever in this account is the comment-gated carousel format. Posts 10, 17, and 23 generated 6,244, 6,214, and 1,142 comments respectively, far outpacing any reel in comment volume, because the keyword mechanic turns passive scrollers into active participants. The account's biggest leak is cadence: 0.9 posts per week against a healthy benchmark of 3 means the algorithm is starved between drops, and high-performing content like post 25 (68,467 likes) and post 24 (32,768 likes) cannot compound because there is nothing in the feed to catch the new followers they bring in.
The top 5 posts by likes all used either an education or comment-gated format, confirming that pure motivation content (posts 13, 15, 26) pulls likes but rarely converts to DMs or saves at scale. The drone build series is the account's clearest identity anchor, but it publishes in bursts with long gaps, which breaks the episodic payoff. Reels that show a concrete outcome, a flying drone, a working arm, a PCB in hand, consistently outperform concept-only explainers.
The priority fix is volume. At 238k followers, the audience is large enough to reward 3 posts per week without quality dilution if the comment-gated carousel and outcome-first reel formats are used as the primary vehicles.
Working
5- Comment-gated carousels drive the highest comment counts by a wide margin, with posts 10 and 17 each clearing 6,000 comments.
- Outcome-reveal reels with a visible build result, like post 25 (PCB) and post 20 (robotic arm), earn the most likes.
- The question hook format (Is it possible to...?) creates curiosity without spoiling the result and reappears across several top posts.
- Drone build episodes create a serialized reason to follow, giving new visitors a content archive to binge.
- Beginner-framing on technical topics (motor types, protocols, microcontrollers) broadens reach beyond hobbyists to students.
Risks
5- Posting cadence is critically low at 0.9 per week. Increasing to 3 per week would give the algorithm consistent signals and retain follower attention.
- Pure motivation reels (posts 13, 15, 19, 26) average low comment counts and do not convert. Reduce their share or anchor them to a build story.
- The drone series has no consistent release schedule, which breaks the episodic hook. Episodes 1 to 4 are spread across months.
- Sponsored posts like post 29 underperform in likes (1,162) when the tool is not embedded in a real build moment. Integrate partners into project content.
- Hashtag sets are repetitive across posts. Rotating in niche-specific tags per pillar would improve discoverability.
Ship next
5- Commit to a 3-post-per-week schedule: one comment-gated carousel, one outcome reel, and one educational explainer per week.
- Finish and release drone build episodes on a fixed weekly day to train the audience to expect them.
- Create a comment-gated carousel for PCB design, since post 25 proved that topic can reach 68k likes as a reel.
- A/B test posting at 7-9am on Sundays and Saturdays, which align with the highest-engagement dates in the data.
- Replace standalone motivation reels with a short builder-diary reel format that ties personal moments to a current project update.
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