Strategy report · Updated Aug 24, 2026
What's working for @Pasha_turkishgrill on Instagram.
Pasha_turkishgrill
1.5K followers · 166 posts
“🇹🇷 Authentic Turkish Flavours 🍢 Pizzas, Pastas, Kebabs & Burgers 🚲 Take away 🚚 Home Delivery حلال 👇🏻 Order via Website 📱01942 817272”
Engagement rate
1.41%
Per post, last 90 days
Posts per week
0.2
Niche avg 5.0
Average likes
21
0 avg comments
Post mix
Last 90 days · 166 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 14.00% engagedI wasn’t Sad… #westhoughton #bl5 #kebab #horwich #localbusiness #burger #smallbusiness #hindley #pizza #pasta
reel 4.38% engagedPizza, Burgers or Kebabs? Just let us cook for you 😋 #westhoughton #bl5 #kebab #horwich #localbusiness #burger #hindley #pizza #smallbusiness #pasta #bolton
reel 3.79% engagedFrom heart of Turkey 🇹🇷 to Northwest of England 🏴 With a lot of choice! Just click on pashagrill1.co.uk or call us. #westhoughton #bl5 #kebab #localbusiness #horwich #burger #pizza #hindley #smallbusiness #pasta #milkshake
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
0.2 posts/week
Niche benchmark · 5.0/week
Best days
Thursday · Friday · Saturday
Best hours
6-8pm · 12-2pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Craving [dishes]? We’ve got you covered!
Used 5×
Craving something delicious? We’ve got you covered! 😍 At Pasha Turkish Grill, Westhoughton, we serve: 🍕 Fresh, tasty pizzas 🔥 Traditional Turkish charcoal kebabs & Shawarma
Craving a kebab, pizza, burger, or pasta? We’ve got you covered! Order now at www.pashagrill1.co.uk
Craving something delicious? Just tell us what you fancy tonight 😋
[Dishes] all in one place!
Used 4×
One place. All your favourites. 🔥🍕🍔 From loaded pizzas and juicy burgers to freshly prepared kebabs!
Flavourful Turkish grill, juicy burger, mouthwatering pasta and tasty pizza all in one place
From oven to pan and grill! All in one click!
[Foods]? Click/order/enjoy
Used 4×
Pizza, Burgers or Kebabs? Just let us cook for you 😋
Click, Order, Enjoy
Just click on pashagrill1.co.uk or call us.
[Question]? [CTA/food]
Used 3×
Have tried Pasha? What’s your favourite food?
Pizza, Burgers or Kebabs? Just let us cook for you 😋
How’s your weekend going? Make it better with a kebab.
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Ramp posting to 5/week from 0.2 to unlock growth. Post 16's 214 likes proves viral reels work, yet sporadic cadence starves the algorithm. Target Thu-Sat evenings where post 23 (66 likes) and post 10 (55 likes) shone, leaning on menu pillars that claim 50% share and craving hooks used 5x. Biggest leak: hashtag dumps like post 12 flop at 3 likes. Menu variety drives 42 likes avg on top posts; Turkish heritage resonates. Fix low comments (mostly 0) with questions from post 4. What works amplifies locally via Westhoughton tags across all.
Working
5- Menu lists like post 2 hit 42 likes by tempting cravings.
- Turkish roots in post 10 earned 55 likes and 3 comments.
- Delivery focus in post 6 sustains local appeal.
- Fun vibes in post 16 exploded to 214 likes.
- Local tags everywhere build Westhoughton loyalty.
Risks
5- Ditch hashtag-only posts; they average 3 likes vs 42 on menu reels.
- Boost comments from 0 avg by adding questions weekly.
- Vary captions beyond repeats; low-effort ones get 2-4 likes.
- Fix grammar/spelling in captions for pro feel.
- Post consistently; gaps kill momentum.
Ship next
5- Post 5 reels weekly on Thu-Sat at 6-8pm using craving hooks.
- Test 3 menu showcase reels weekly with Turkish flair like post 10.
- Add questions to 20% of posts to boost comments beyond 0 avg.
- Run local giveaway tied to orders for Westhoughton followers.
- Analyze next 10 posts for likes over 50 and replicate hooks.
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