Strategy report · Updated Aug 18, 2026
What's working for @p3charityuk on Instagram.
P3 Charity
1.1K followers · 997 posts
“We work alongside people to improve lives and communities, to unlock potential and open up new possibilities. We're here for anyone who needs support.”
Engagement rate
0.66%
Per post, last 90 days
Posts per week
2.1
Niche avg 4.0
Average likes
7
0 avg comments
Post mix
Last 90 days · 997 posts indexed
01
Top-performing posts
The three posts pulling the most engagement in the last 90 days.
reel 1.94% engagedIn June, we launched the second phase of our Leadership Development Course in collaboration with Homeless Link. The programme brings together managers from across P3, including operations and core departments, to explore what it means to lead with confidence, create safe and trusted spaces, and support others to grow. Want a career with us? Visit p3charity.org/work-for-us #P3Charity #EmergingLeaders #HomelessLink #LeadershipDevelopment #CharityLeadership #HomelessnessSector
image 1.39% engagedThis Pride month, we’re sharing stories from across our organisation, celebrating the voices and experiences of the people who make P3 what it is.🫶 Today, we’re hearing from Tracey, Director of Young People's and Family Services at P3 Charity, as she shares what being in the LGBTQ+ community means to her and the importance of creating safe, inclusive spaces at work. 🌈Read Tracey's Story by visiting p3charity.org/stories titled, 'Tracey's Story' #PrideMonth #LGBTQCommunity #CommunitySupport #P3Charity
reel 1.30% engagedWhat does supported emergency accommodation really look like? In our latest article, Chloe, a Support Worker at our Wolverhampton service, talks about the power of safe accommodation, consistent support and working with local partners to help people move forward. Read Chloe’s story at p3charity.org/stories titled 'Chloe's Story' on page 2 #P3Charity #SupportedAccommodation #Wolverhampton #HomelessnessSupport #PeopleFirst
02
Content pillars
AI-clustered themes the account posts about, with example posts pulled live from Instagram.
03
Posting rhythm
Cadence and timing patterns over the last 12 weeks.
2.1 posts/week
Niche benchmark · 4.0/week
Best days
Tuesday · Wednesday · Friday
Best hours
9-11am · 1-3pm · 4-6pm
04
Signature hooks
Caption patterns the account reuses across high-performing posts.
Meet [Name], [role]...
Used 4×
Meet John, a Wellbeing Worker for P3's BeWell team in Derbyshire.
Meet Alicia, Senior Wellbeing Worker at our BeWell service in Derbyshire.
Meet Leigham, P3 Support Worker who started his career as a volunteer.
This [Month], we’re sharing stories...
Used 4×
This Pride Month , we’re sharing stories from across our organisation... Read Emma's Story
This Pride month, we’re sharing stories... Read Tracey's Story
This Pride Month, we’re sharing stories... Read Cal's Story
Read [more/story] at [link]
Used 8×
Read the guide by clicking the link in our bio
Read Chloe’s story at p3charity.org/stories
Read more about their work on p3charity.org/news
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Strategy summary
What's working, what to fix, and what to ship next.
TL;DR
Reels drive top engagement, with post 29 hitting 21 likes on leadership dev and post 3 at 12 on volunteer transforms. Authentic people stories dominate the feed at 45% share, fueling likes up to 14 on posts 11 and 27, yet images lag below 10 consistently. Low 2.1 posts/week cadence starves growth despite strong hooks like 'Meet [Name]'. Ramp to 4 posts/week prioritizing Reels of staff journeys to compound reach. Pride clusters showed promise but need year-round rotation. Blank captions on posts 4,5,17 leak professionalism; fix fast.
Working
5- Staff story Reels average 10+ likes like post 29's 21.
- Pride series hooks reused 4x built momentum.
- Fundraisers like post 0's £830 raise convert via bio links.
- Guides provide value and direct traffic to site.
- Local event posts like 2 invite real-world ties.
Risks
5- Boost posting cadence beyond 2.1 per week.
- Add comment CTAs to spark 1+ replies per post.
- Diversify beyond stories to 30% fundraisers and guides.
- Fix blank captions on posts 4,5,17.
- Shorten captions under 200 chars for better readability.
Ship next
5- Schedule 4 posts per week on Tuesdays, Wednesdays, Fridays.
- Produce 2 Reels weekly using 'Meet [Name]' hook on staff stories.
- Test comment prompts like 'Tag a friend who'd skydive for us' on fundraisers.
- Clean up and delete blank posts 4,5,17.
- Track engagement on new guides linking to Get Support page.
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