@otavianopivetta Instagram analysis · Engagement, top posts & strategy · Postana
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Strategy report · Updated Sep 2, 2026

What's working for @otavianopivetta on Instagram.

otavianopivetta avatar

otavianopivetta

89K followers · 1.7K posts

“Governador de Mato Grosso 🚀Política do #FAZIMENTO 🔷3x Prefeito de Lucas do Rio Verde:80%👍🏻 🔷Empreendedor Cívico: 10K empregos 💙6 Filhos e 4 Netos”

Engagement rate

1.69%

Per post, last 90 days

Posts per week

2.3

Niche avg 7.0

Average likes

1.4K

124 avg comments

Post mix

Last 90 days · 1,749 posts indexed

Reels 75%
Carousels 6%
Static 9%
UGC reposts 10%

01

Top-performing posts

The three posts pulling the most engagement in the last 90 days.

Post 1 reel 11.45% engaged

Voltando para a boleia, como na primeira vez que vim para Mato Grosso🚛 A caminho da reunião com os trabalhadores do transporte, tive a oportunidade de dirigir essa máquina e lembrar de onde tudo começou. ➡️Mato Grosso cresceu, se desenvolveu e hoje leva sua produção para o Brasil e para o mundo. Nada disso acontece sem quem está na estrada. Sem caminhoneiro, não tem Brasil que avance. Todo nosso respeito a vocês💙

9.8K 379 1M
Post 2 reel 3.20% engaged

É muito amor pelo FAZIMENTO ❤️😂 #Pivetta10 #PivettaGovernador #PivettaNeles #MatoGrosso10 #ToComPivetta

2.6K 276 1M
Post 3 reel 2.96% engaged

Mato Grosso não pode RETROCEDER! Transformamos Mato Grosso no estado que mais cresce no Brasil e vamos fazer ainda mais! 🚀

2.5K 173 90.1K

02

Content pillars

AI-clustered themes the account posts about, with example posts pulled live from Instagram.

  1. 01

    Event Momentum

    25.00%

    Reels and carousels recap campaign events, rallies, and supporter enthusiasm with high-energy language and emojis. They build community and momentum. Comments surge from shared excitement.

    581
    200
    2.6K
  2. 02

    Policy Achievements

    30.00%

    Reels tout infrastructure, health, education, and economic wins with calls to continue progress. Concrete examples prove results. High likes and comments from tangible impacts.

    1.4K
    522
    635
  3. 03

    Opponent Contrast

    20.00%

    Reels contrast current growth against opponents' scandals and failures. Provocative claims spark debate. Leads to top comment volumes.

    685
    2.4K
    1.8K
  4. 04

    Personal Drive

    15.00%

    Personal anecdotes like truck driving or climbs connect backstory to drive. Relatable and motivational. **Post 22** hit **9814 likes**.

    256
    9.8K
    1.7K
  5. 05

    Community Focus

    10.00%

    Focused posts on women, water alliances, education for youth. Ties to broader commitments. Builds niche loyalty.

    519
    368
    419

03

Posting rhythm

Cadence and timing patterns over the last 12 weeks.

2.3 posts/week

Niche benchmark · 7.0/week

-67% above benchmark
2026-W25 2026-W36

Best days

Saturday · Tuesday · Friday

Best hours

6-8pm · 12-2pm

04

Signature hooks

Caption patterns the account reuses across high-performing posts.

[Emotion/action] pelo FAZIMENTO

Used 5×

  • Nem a chuva parou a galera do fazimento🌧️🚀 Recebi esse vídeo ontem

  • É muito amor pelo FAZIMENTO ❤️😂

  • Fazimento? É comigo mesmo😝🚀

Mato Grosso não pode [retroceder/parar]!

Used 4×

  • Trouxemos prosperidade para Mato Grosso, e o nosso estado não pode RETROCEDER! 🚀

  • Mato Grosso não pode RETROCEDER! Transformamos Mato Grosso no estado que mais cresce no Brasil

  • Mato Grosso mudou. E ainda podemos fazer muito mais... Mato Grosso não pode parar!

Contrast past scandals/opponents with our progress

Used 4×

  • Existem dois Mato Grossos: um da época do grupo de Wellington, marcado por escândalos, e outro do nosso grupo

  • A história não pode ser apagada! A delação de Silval Barbosa trouxe à tona nomes e fatos

  • Segundo o candidato a educação saiu de 22° para 6° por causa dele 😂😂 Candidato, a educação

Estive em [place/event] ao lado de [ally]

Used 5×

  • Estive no bairro Sagrada Família ao lado do prefeito Cláudio Ferreira, acompanhando de perto as obras

  • Andei pela Grande Cristo Rei, em Várzea Grande, para ouvir de perto a população

  • Ontem, no lançamento da campanha do deputado @diegoguimaraesmt , encontrei muita gente

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05

Strategy summary

What's working, what to fix, and what to ship next.

TL;DR

Reels dominate with 10x the likes of images, peaking at 9814 on post 22's trucker story and 2570 on post 8 supporter love. This political campaign thrives on high-energy fazimento hooks and contrasts that drive 200+ comments routinely, like post 7's scandal takedown. 2.3 posts/week starves momentum despite 89k followers; cluster posting on high-engagement Saturdays crushes sporadic drops. Pivot to daily reels blending pillars for sustained virality. Low UGC at ~10% misses free authenticity; weave in supporter clips like post 3 to amplify reach. Personal pillars pull hardest, so lead every week with one.

Working

5
  • Reels explode engagement: post 22 (9814 likes), post 8 (2570).
  • Fazimento hooks recur in top posts 3,8,21.
  • Tuesday clusters (Sep 1) averaged 1500+ likes.
  • Opponent contrasts fuel comments: post 7 (276).
  • Hashtags consistent, boosting discoverability.

Risks

5
  • Cadence too low at 2.3 posts/week for campaign heat.
  • Skip captionless images like posts 0-2; always hook.
  • Underuse UGC; only ~10% despite fan videos.
  • Even out pillars; contrast overindexed on low-share days.
  • No clear CTAs beyond hashtags; add vote links.

Ship next

5
  • Ramp to 7 posts/week with daily reels.
  • Test UGC reposts weekly, credit supporters.
  • Double personal story reels like post 22.
  • Launch pillar-specific series, e.g., weekly achievements.
  • Track reel saves alongside likes for deeper engagement.

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